Endorsement College Essays Samples For Students

Analysis of celebrity endorsement as an effective destination marketing tool

TABLE OF CONTENTS

CHAPTER I INTRODUCTION
1.1 RATIONALE FOR STUDY
While promoting destinations, the primary and secondary characteristics are usually emphasised and it includes various qualities of the destinations including scenery, climate, hospitality of the local people and traditions. There are secondary factors as well, which add or reduce the value of a particular destination and they are basically the events, transportation, public facilities etc. The communication-saturation in the society is sufficient to adequately promote the above qualities, and the buyers and sellers get aware of these in advance. Morgan et al. (2002a) comments on the above situation, ...

A sports endorsement deal is whereby a company makes an agreement with an athlete for marketing purposes. The sports personality is usually at the peak of his or her career and rides on a huge wave of success. This situation makes the individual very famous; and as such, any brand that markets itself using the athlete's name is sure to sell its products. The athlete, on the other hand, is supposed to show support for that particular product or brand. In return, he or she gets compensation. A good example is Michael Jordan who endorsed the Nike Air Jordan ...

Executive summary

Amongst the aerobic exercises known to be simple and rewarding is running or taking a walk. Many have testified to the benefits of this easy task in day-to-day life. Researchers have satisfied the notion that this exercise complements one’s life in many ways stretching from medical benefits to other advantages that develop healthy living. Running does not leave one on the same page of life. This season, the event has been brought closer and made fun for everyone in the 5K Eagle Color Run/Walk.
The 5K run/walk is an exciting event scheduled to take place in Spring 2014. ...

Response Paper

According to Chapter 1 of the Podolny reading, for status to flow through exchange, there is need for the actors to maintain their reputation when it comes to exchange. This means that if an actor in the hierarchy of exchange has earned a good reputation over time, it is not worth ruining for in order to make quick profits from an item whose hype may be short-lived. Maintaining one’s reputation for a service ensures that every actor is able to maintain his or her image and position thereby making sure that the exchange of services flow seamlessly within ...

Gender inequality is a predicament of all women, especially the Muslim women, but musawah, an Islamic movement, is on the right path of rescuing Muslim women from this bondage via encouraging them to make their own interpretation of the Quran- will the movement succeed in bringing gender equality? The musawah movement was coined with the intention of enlightening Muslim women in order to achieve gender equality. The movement has adopted several, relevant, mechanisms that will aid in the achievement of its goal; for example, providing education programs that are intended to enlighten the Muslim women as well as encouraging ...

Reasons for the severe decline in Chinese Stock market in 2015

Between June 2014 and June 2015, the CSI 300 Index rose by 150%, reaching the peak at 5,166.3 on 12th June 2015. What follows was a severe decline in the stock index. Within just one month, the CSI 300 index had lost 30% to 3,507 on July 8. Several factors caused the fall.

Short selling

In the run-up to the stock market decline, investors were aggressively involved in short selling and margin trading. Short-selling and margin trading allowed investors to purchase shares using borrowed money thereby increasing the demand for stocks. Investors engaged in short-selling sell stocks borrowed from ...

Introduction

The topic of my fashion report will be celebrity fashion endorsements. The use of celebrities in the fashion industry is a quickly rising trend (Schroder and Mai 2). It is almost very necessary to the fashion experts around the world, due its power in influencing the success of a line or brand (Lea-Greenwood 12).
In my article, I explain the power of celebrity endorsement in the fashion industry. In the modern world, designer wear is becoming the new craze, especially for the young generation (Sagin para 2). Additionally, considering that celebrities are such a hit in the industry, starting ...

A manager is usually an individual regarded as one who takes control of the management processes in an organization or a firm. In most circumstances, he is the supreme planner, organizer, a decision maker and a supervisor who monitors various humanitarian activities, information and finance resources of the organization (Mohammadi, 2007). According to Budding & Groot, a manager is one who is well acquainted with leadership skills and holds an administrative position of an organization and ensures the main objectives are realized in confined conditions despite all the risks encountered (Budding & Groot, 2008).
G. Baillod however, holds a different opinion and states that not ...

Abstract

The concept of human rights has evolved over time and today, human rights are used as the yardstick upon which people measure a government’s treatment of its people. Human rights have been proffered as universal rights that occur to man by his being human. It may well be stated that human rights in modern day are synonymous to religion. They seek to define the moral code within which a government treats its people. Several theoretical approaches have been put forward in an endeavor to explain the basis of human rights. some of the theoretical approaches include the natural rights theory ...

List of figure

Figure 1: graph showing facebook usage by age and gender by December 2011 5

Executive summary

Social media has a great role to play in any industry today and continues to play a key part in the consumer travel experience. Consumers need to have information on various hotels and restaurants available for booking, and the ongoing engagements while enjoying their tour. The use of social media in the hospitality industry has many impacts as shown on this discussion. The analysis focuses on both positive and negative impacts of social media on the hospitality industry. The positive effects of social media in the hospitality ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

After the American Civil War of between 1861and 1865, the federal government abolished slavery in the United States through the endorsement of the Thirteenth Amendment to the Constitution. Subsequently, before the law, persons of African descent were free from the yoke of bondage and concurrently, the Fourteenth and Fifteenth Amendments declared black people as citizens of the United States and gave them the rights to vote respectively. In other words, racial divisions were no longer recognizable before the law and as a result, equality among blacks and whites was possible. The problem was that white supremacy was not a ...

Term Paper

Term Paper
Higher mortgage rates: the 30-year mortgage fix is likely to come to end with the result of increase in the mortgage rates. With the higher rate, analysts saying that it is manageable, as the housing clients (buyers) will have several techniques to mitigate some of the risks (Barker, 2004). However, with higher rates in place, the monthly payments will tend to increase rapidly in with increase to debt-to-income ratios. Secondly, there is the trend of higher rents. As reported, rents are going up at a rate that is greater than the prices of homes. Since most of ...

The campaign dubbed “healthier you” (HY) seeks to bring together various stakeholders from the Northeastern University to fight unhealthy eating and especially obesity. The realization that the university’s dining halls do not offer the students healthy food choices informs the campaign. The dining halls are filled with junk foods which are likely to make the students obese.
The root of the problem of unhealthy eating in the university can be traced back to the policies that the university applies when renting out university space. Over the years, the policies look into whether an individual or an organization renting ...

A contract can be defined as an agreement that is private and voluntary in nature that binds at least two parties. For instance, a car buyer could enter in an agreement with the seller to pay him the agreed amount of money over a given period while the seller delivers the car to the buyer. It can be viewed as a way of ensuring a promise is kept with the use of law which is aimed at protecting the consumer. Stakeholders in sports have the need to work based on contracts which bind these parties. Sports contracts are formed ...

Introduction:

There are many iconic brands all over the world that have created an impact that has lasted centuries, Levis and Coke are two major names that have been serving the consumers for a long time, however, one brand that created and impacted a revolution on how women’s relevancy was identified and laid a brick for ‘women empowerment’ is Avon.
The main landing page of the Avon website illustrates the iconic brands vision; beauty, pride, empower and strength and all the Avon brand claims very aptly communicated with the one liner ‘Beauty is the journey, empowerment is the destination.”
...

The question of conformity is a complex one. For cultures endorsing individualism, non-conformity is promoted as independence and innovation. For cultures endorsing collectivism, conformity is sanctified. This difference in approaching conformity is highlighted in handling dissent. More specifically, in expressing views not abiding by acceptable normative influence, dissenters are handled differently in individualistic and collectivistic cultures. For individualistic cultures (e.g. U.S.), dissenters, or whistleblowers, are differentially endorsed or rejected by boarder community based, primarily, on a given issue. For collectivistic cultures (e.g. Asian), however, dissenters are predominantly "brushed off" as outcasts, if not disrespectful to established conventional norms and ...

Introduction

Patty Murray is the incumbent senior Senator of the United States for Washington State. She was born on October 11th, 1950. She has been a senator since January 5th, 1992 to date. She is a vocal member of the Democratic Party. She broke the record by being the first female senator in Washington. She is currently serving her fifth term, expected to end in 2016. However, she announced that she will run for the sixth term in 2016 (Brunner 2014). She has previously been known for her advocacy of children issues and investment in education.
During her terms since ...

Microsoft’s Advertising Activities

The core purpose of advertising campaigns is to promote products or services with the purpose of influencing sells growth, but for succeeding in doing so, advertisers must know their target audience and customize the commercial message to fit their communication register (Hofeman and Bateson, 2010). For a company like Microsoft, which benefits of long – lasting worldwide presence through iconic hardware accessories and software programs, communication needed to adjust to different environments and social changes. This is why, there can be observed various trends in Microsoft’s advertising campaigns over the years. Nevertheless, an important aspect that contributes to its ...

Safety Issue that was Ignored

There were safety issues that were apparently ignored in the Elaine Bromiley case . The issues allegedly stem from the inability of health care professionals to adhere to the Difficult Air Society (DAS) guidelines (Difficult Air Society, 2013) especially when the patient exhibited “can’t intubate, can’t ventilate” situation . As such, one of the safety issues that was obviously ignored in the case is the lack of cognizant observance of the crucial essence of time that the patient has been in recognized to experience lack of oxygen. In fact, a review asserted that “the clinicians appeared to become oblivious ...

1. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.
This research example may be categorized under the exploratory research. Exploratory research is the research of a new topic or phenomena on which prior information is less or not available. As the example at hand aims to uncover the root cause of the problem, exploratory research may provide the ideal foundation for conducting research. The solutions required are supposed to be unique in nature; therefore, exploratory research might contribute towards identifying these new methods. Furthermore, ...

- What is brand resonance? Can every brand achieve resonance with its customers? Why or

Why not?

Brand resonance refers to the nature of the ultimate relationship and the level of
identification that the customer has with the brand. Particularly, brand resonance is significant for the brand. It includes the attachment with the brand, brand quality, engagement with the brand, and community of a particular brand user. Not every brand achieves resonance with its customers because of one possible reason, inefficient marketing activities. There are several reasons to be brought under consideration that not all brands achieve resonance with its customers; ...

They can be described as sensible and detail oriented and just like the skeptics, they have a strong personality. They are prone to making decisions without consulting others and make remarks that may make people alienate them hence being loners. They look for facts and accuracy in everything but rarely consider these facts while making their decisions. They tend to pass the blame when something goes wrong.

Followers

They are responsible decision makers, tend to take less risk and always seem to see things from their own perspective however, despite their cautious less, followers have been seen to spontaneous at times. They ...

1) The internet is a part of our daily lives. Discuss how the internet is changing the way we think today and in the future.
Had there been a voting, which innovation in the 21st century had the greatest impact on the daily lives of the people; it is no doubt the Internet technology. As a result of phenomenal growth of Internet, its application has significantly impacted lifestyles of the people all around the Earth. Now, it has become parts and parcels of our lives. The Internet had caused significant great ease to education, vocations, and almost every aspect of human ...

Sexual Harassment

Conflict Resolution Project Paper

Background2-4

Literature Review..5

Analysis.6-8

Conflict Resolution Recommendation..8-10
Reflection11
References..12
Background
The sexual harassment case concerning an employee of Kleiner Perkins Caufield & Byers, one of Silicon Valley's best-known venture capital firms, Kleiner Perkins Caufield & Byers, is the conflict situation that will be the emphasis of discussion. According to one allegation relating to this specific case, Ellen Pao claims that in 2006 an male employee at the firm "made inappropriate sexual advances" toward her that caused her to feel as though her job at the company mightcould be in jeopardy if she refused rejected those ...

Product Placement in Movies

Abstract
Conventional advertising methods are considered intrusive, annoying even and people are trying to avoid them using various methods, zapping being one of them, which implies that they are not as effective as the marketing managers conceptualized them, because the targeted audience is not totally exposed to their messages. Moreover, because people are exposed daily to a multitude of commercials under the same advertising strategies, they tend not to differentiate one message from another. For these disadvantages of the conventional advertising, the product placement offers an alternative, proposing another way of advertising, integrating brand promotion in movies, which diminishes ...

Introduction

Nike has been in the forefront in reporting on the Three Pillars (People, Plant and Profit). The corporation has a special consideration, transparency and accountability on environment impacts, social impacts and economic impacts of its operations in different regions. These reports are geared towards establishing how the operations have affected directly or indirectly the society in terms of social responsibility, ecological changes, as well as the corporation’s finances. To realize this objective, the company uses the performance indicators to measure the company’s performance in economic, social and environmental sectors.

Currently, most of the Nike’s CSR activities are ...

23 Sept, 2013

Creating an advertisement that gets the desired impact in a minimum amount of time is an art that finds tremendous value in the market today. Adverts that would grab viewers or readers, and attract them to the products they endorse, is just a gist of what advertising as well as manufacturing companies strive to do to capture the attention and patronage of their prospective consumers. To sell of a product is the major goal of almost every advertisement. There are many creative methods applied, from featuring a notable celebrity to endorse the product or through simple yet powerful imagery. The ...

President Bill Clinton ascended to the highest office in the land at a time when the country had earned a notorious distinction of having the largest healthcare costs in the world. Before Clinton’s presidency, the United States congress had on several occasions tried to adopt universal health coverage. However, in most of the cases, a determined opposition consisting of big businesses, health industry players and right-wing politicians would block the proposals as they came. Clinton’s Presidency offered some hopes of reforming the healthcare industry because a large majority of the public termed healthcare as one of the most pressing problems in ...

Communication in relationships journal

Family communication is important as without it, the family will break down and will not function accordingly. In fact family systems are interdependent, manifested through communication, are nested and more then the some of their parts.
One of the most important elements in family communication is conversation. Lack of conversation indicates that the family is not functioning well and that there are problems in getting the message across. Often, families which do not have conversation as part of their communication system, fail since a certain amount of laissez-faire is imbued in and how this actually functions. It is also ...

<p>Companies have many different goals in posting advertisements. However, the main purpose of an advertisement is to get the customers’ attention and sell products. Each advertiser uses different techniques when creating an advertisement. An example of two different shampoo brands, and HEAD & SHOULDERS and GARNIER FRUCTIS demonstrate different ways that companies present their ads in order to appeal to customers. Like other companies, HEAD & SHOULDERS and GARNIER FRUCTIS get the audience’s attention by describing product qualities, using celebrity endorsement, placing the ads in many different media, providing guarantees for their products, using ethos and logos (emotion and logic) <!--more-->to appeal to the emotions and rationalizing nature of customers, and by appealing to customer’s needs.<br /> The GARNIER FRUCTIS advertisement is for a shampoo product that makes hair sleek, straight and flexible. In addition, it protects hair from damage and makes it look awesome. Moreover, the shampoo has other products to take care of the skin or the hair such as, lotion, gel for hairstyle, and oil. In addition there are many features on GARNIER FRUCTIS. The Apricot is to smooth frizzy hair. Then, Avocado Micro-oil nourishes and protects and contains a micro-oil for heat protection. Finally, the best thing about the shampoo is making the hair stay sleek even in 97% humidity.<br /> The other advertisement is for shampoo, which is called HEAD & SHOULDERS. However, this is a commercial made by Pittsburgh football player Troy Polamalu. In addition, the ad is showing the picture of a Chemical equation. Otherwise, there are many advantages in this product. It makes the hair fuller and thicker looking in one week, guaranteed. Moreover, HEAD & SHOULDERS, as they mention in the ad, leaves the hair looking fuller and with no shell and scrape. In addition, Head and Shoulders is an official sponsor of the National Football League.<br /> The ad for GARNIER FRUCTIS could easily appear in All You magazine, which targets people who like to be attractive and care about fashion and models. Rich people have the ability to buy the best products that are useful for themselves, and have enough money to spend on such products that have a good feature when they use it. However, the ad could easily be placed in All You magazine, because they want to attract their customers from the magazine. Otherwise, they post the ad on famous magazines that most of the customers like to read. However, this is an intelligent way to show their products and tell them about the advantages of the product and tell the costumers about what they’re looking for. In addition, the ad wants the audience to focus on the product’s features. For example, the product is mixed with fruit and oil that make the hair sleek and shiny, not gooey. That’s what the customers want to use. The ad should omit the disadvantages, such as customers complaining about the product. Otherwise, they might lose their customers and their profit will be reduced.<br /> The ad of the HEAD & SHOULDERS could easily appear in Pink Villa magazine, which targets people who are interesting in catwalks, care about style and beauty, and have extra money to spend on such products that make their shape beautiful and wonderful. In addition, the commercial could easily be placed in Pink Villa magazine, because this magazine targets this audience. It’s clear that Pink Villa magazine targets this audience, because they want to get customers’ attention. Its the only way they get more customers and persuade them to buy the products by advertisements. However, the advertiser should focus on what the customers need and what is useful for them. Also, the ad wants the audience to focus on the products. For example, they post their products on TV, magazines, and newspapers. Moreover, the advertiser has to make the ad away from the other products. Thus, when audiences see actors use the product in the ad, audiences will buy the product, because they have seen their favorite actors used it, that one of strategy way to attract audience, or when the product come up with pictures of actors. HEAD & SHOULDERS is one of the best companies, because they guarantee their products for customers. Hence, that shows the company’s success is that it has a great reputation that can make the company’s profit be raised. Otherwise, there are some features in the shampoo product such as, mint and green tea. That’s makes your head refreshed and cold. Moreover, the shampoo has nutrition that continuously targets dryness, keeping the scalp healthy and leaving the scalp more comfortable.<br /> There are two products that I have chosen, GARNIER FRUCTIS and HEAD & SHOULDERS. In the ad for GARNIER FRUCTIS shampoo, the advertiser uses logos. For example, the shampoo makes the hair sleek, straight and flexible. Moreover, the product has some features like avocado, which nourishes and protects the hair, because it contains a micro-oil for heat protection. In addition, the product has apricot to make the hair smooth not frizzy. Most importantly, the hair stays sleek even in 97% humidity; that’s what attracts the customer. The advertiser uses logos to attract and get the customer’s attention to the product. However, the advertiser of HEAD & SHOULDERS uses both ethos and logos, because he guaranteed the product 100% for fuller and thicker hair in one week. Therefore, they mention information that the product leaves the hair looking fuller and with no shell and scrape. In addition, the advertiser also uses Pathos, because he mentions when people use the shampoo they will have a sense of imagination, because there is a little Troy in every bottle of HEAD & SHOULDERS. In addition, HEAD & SHOULDERS is an official sponsor of the National Football League. GARNIER FRUCTIS mentioned in the ad a woman with straight and pretty hair to attract the women, because the target audience is the women. Also, the advertiser made the ad of the shampoo have a beautiful woman who is looking to have sleek and shiny hair. However, the customer will find the shampoo is useful especially when the weather 97% humidity, because it stays sleek. On the other hand, in the HEAD & SHOULDERS ad the advertiser created this ad to attract people who are athletic and have a curly hair. Moreover, that is the reason why the advertiser used Troy’s picture on the shampoo product as an example. In addition, he includes a feature on the shampoo that is guaranteed the customer will have fuller and thicker hair in one week. Thus, the advertiser didn’t include the price for both ads; because the customer won’t care about it; the most important thing to them is to take care of their head scalp and to have good hair.<br /> In conclusion, it is easy to see that both shampoo companies, HEAD & SHOULDERS and GARNIER FRUCTIS, use a variety of techniques for each advertisement in order to promote their products. Though these advertisers do not use all of the techniques at once, they use some combination of several of them in each advertisement including product qualities, using celebrity endorsement, placing the ads in many different media, providing guarantees for their products, using ethos and logos, and appealing to customer’s needs. The techniques used for each advertisement depend very much on the target audience. By customizing the advertisements to appeal to target audience, the companies will have success in selling their product and consumers can find the products that best suit their needs.</p> ...

1. Introduction

 

This thesis shall evaluate how Franklin Roosevelt dealt with the Great Depression. The sole objective of the paper is to review the New Deal that Roosevelt engineered to rectify the mess that his predecessor Hoover had made of the economy. The thesis shall henceforth discuss several aspects of the New Deal and how it salvaged the American economy from sinking further. Franklin was the 32nd president of the United States of America. Roosevelt inherited a country that was dogged by the effects of the Great Depression. Roosevelt was first elected into office in the year 1932 and ...

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Seeking a marketing position in an organization and utilize my skills for a mutually beneficial relationship. I am a marketing professional with a strong zeal to carve an exceptionally challenging career in Sports Management.

PROFESSIONAL EXPERIENCE

Enterprise Holdings Inc, Mahwah, NJ 02/2011-Present
Management Trainee

Completed the training program in the organization and was one among the top 5 percentile.
The membership of an Elite Club was awarded for the exceptional performance and customer service rendered.
Developed a 3 year cost analysis projection along with the anticipated earnings for the same period.
...