Marketing Course Works Samples For Students

Issuing Common Stock

A company may issue its’ common stock at par value, below the par value or above the par value. When a company issues common stock below the par value, the company will transfer an amount equivalent to the aggregate par value to the common stock account. The amount in excess of the aggregate par value of the common stock is then transferred to the Share premium account.

For Example:

Assume that Green Marketer Ltd is a public listed company. On 2nd June 2010, it issued 10,000 shares of its common stock with a par value Continue reading...

Bad Grammar in Advertising: Examples

According to Nicole Kelly’s (2010) article about the importance of correct and appropriate English grammar in businesses, it was stated that customers will always be looking for ways or reasons to buy and reasons not to buy a product they are seeing in advertisements. Advertisements will most likely be the one to create a customer’s first impression for a company and you could actually imagine what that impression would be if there were wrong sentences, poor grammar and some misspelled words in an advertisement.
A common example of an incorrectly used grammar Continue reading...

1. Bevan Industries’ current cost of capital

Discussed hereunder is the step by step calculation of Bevan Industries’ current cost of capital (Barber, 2004).

Cost of Debt (Cd)
Cd = I (1 - TR) Continue reading...

A liberal democracy is a system of politics commonly practiced in Western political systems e.g. Australia, Britain and the US, in which institutions of government and democracy are forced to act within the bounds set by the constitution, the majority of the population as well as other traditional institutions and systems expressed through various ways e.g. the media and elections, (Clark, 2006). A democratic political system has thoughts which support the wellbeing of its citizens and supports the notion that the government should let its people make the decisions regarding their lives and the state as a whole, (Parkin, Continue reading...

Core Values that best describe Americans, and how they have affected advertising

American consumers have values that are based or defined by their culture. One of the core values of an American consumer is hard work. Americans believe that achievements and success come as a result of hard work. Hence, keeping busy is a part of life to Americans. Following the busy lifestyles of Americans, the advertisements are usually short and very precise (Thomas, 1999, p. 25).
Keeping fit and healthy is another important value of an American consumer (Thomas, 1999, p. 34). Americans invest a lot in their Continue reading...

Introduction to e-Business

Generally, music piracy can be explained as the intentional contravention of copyright as well as trademarks for business benefit. Music piracy can take place in two forms: internet piracy and physical piracy. Physical piracy is further classified into three categories: simple piracy, which entails packaging of the pirated copy differently from the original copy; counterfeits, which entails packaging the pirated copy similar to the original copy. This is done by reproducing the trademark of the record company to deceive customers that they are getting an original copy; and lastly, bootlegs, which is illegal recording of broadcast Continue reading...

Private placement is the sale of a company’s securities to a few, select investors as a means of raising the capital. The investors may include insurance companies, banks, pension funds, and mutual funds. Such a placement does not require registration with the Securities and Exchange Commission. This work appraises the market performance of a group of companies that announced their intention to sell private placement shares. The market considered herein is the NASDAQ Global Market. For this market, two companies (issuers) are considered -- NeurogesX, Inc. and Solar Capital Ltd. The information herein is current and Continue reading...

The health care system in most states has many unmet challenges that affect people. For instance, many people spend most of their time waiting in the hospital lobbies to see the doctor. Some of this people in most occasions’ not seriously sick or have minor issues like flue, cough or something that does not need a doctor’s attention as much. Most of the people who get affected so much by this luck of services are parents with kids. Parents get extremely worried whenever their own children become sick and always rush them to hospital whenever the child shows Continue reading...

Consumer behavior can generally be described as the study of consumers and how they chose, use, and consume a particular product or service. This study covers both the pre-purchase and post –purchase behaviors of a consumer. The study is important because it determines many marketing decisions
Question 1: How have the changes in the economy led to changes in the consumption process? How might these influence the pre-purchase, purchase, and post purchase stages of consumer decision-making?
An economy goes through a number of stages of growth. When transiting through these stages, a number of changes are likely to occur Continue reading...

SECURITY REPORTING

Joseph Wellington did not handle the question in an appropriate manner as he failed to answer the question asked and give supporting evidence of how the company handled Qui tam. If I was in Wellington’s position I would have explained to the participant that Qui tam is a term used to refer to a law suit initiated by a private citizen against a company for violating a regulation set by the government. The private citizen who initiates such a law suit is called a whistle blower (Doyle, 2010, p. 7). The whistle blowing in this case Continue reading...

Task:

Check Your Understanding Questions

1. A marketing intelligence system is a set of procedures and sources managers use to obtain-essential trade information and change it into workable management intellect used for making market decisions.
2. A trend is- a propensity of a business market to move sequentially in a particular way.
3. Society- shapes the beliefs, values, and norms that largely define tastes and preferences.
4. The last step in the marketing research process is-to make a resolution.
5. Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called- experimental research.
Continue reading...

SOCIAL NETWORKING AND TRACKING

Introduction

Social Networking and tracking is a new innovation in the market. There are companies that perform these functions but with different perspectives. As an entrepreneur, the steps taken to establish and enterprise contributes a lot to its success. For an innovation idea to grow and bear fruits, a market research has to be successfully done. Carrying out a market research in the social networking and tracking industry is very essential for any aspiring investor in this industry. Being one of the recent industries it is marked by stiff competition from the providers of similar Continue reading...

1. “A firm would prefer to be a monopoly, rather than be involved in a perfectly competitive market.” Discuss.
Every student attending economics class knows that perfect competition is ideal for any market, while monopoly is the worst possible situation due to a number of reasons. But at the same time, it is a well-known fact that since ancient times firms have strived to gain the status of monopoly. Why is it so? The matter lies in people’s nature – monopoly offers to a firm great power and control over market and requires practically no effort to get considerable Continue reading...

1930s – 1960s: GOVERNMENT INTERVENTION

In the 1930s, there were several things that brought about government intervention, or at least a culture that facilitated it. The first and most important factor would be the Great Depression – mismanaged and poorly run industries all went under at the same time, leading to rampant joblessness and an unforgiving lack of resources. The free market leaders were cutting corners left and right; no one had a concrete set of prices, and there were no standards for quality or conduct of their products or workers. Labor standards were in dire need of regulation, as conditions

Continue reading...

Abstract

There are two main programs in the United States of America, which are created to help its citizens, provide medical help, assistance and other services. These programs are known as Medicare and Medicaid. Many people confuse these programs, but this is absolutely inappropriate. Medicare and Medicaid are utterly different programs with various purposes and not all people are eligible for one or another program. While Medicare is a governmental health insurance program for people after 65, Medicaid is a governmental insurance program intended to help people with low income.

Medical Services Reimbursement

Medicare is Continue reading...

In order to establish a proper VLAN, there is need for VTP servers, VTP clients and switches in VTP mode (Stallings, 2007 P. 76). Due to the rapid expansion and location considerations the best way to ensure access to normal service from different locations is to subnet the network. Each department like marketing, engineering and the like will each have a subnet. The same subnets should exist on every single switch. Having each subnet embedded in each switch will allow routing of traffic from different departments thus control bandwidth. The different activities done by the departments will form a Continue reading...

Slide 1.

A community book festival would be an exciting way of getting the people of New York City involved in the literary world. An event such as this requires a great deal of forward thinking and organisation.

Slide 2.

One of the first steps in the organisation process is to set up a fundraising committee. Advertising can be done by way of newsletters, emails and flyers. Also, if there are people who you already feel will be valuable to the team, then approach them personally. They will be flattered to have been asked, and Continue reading...

Medicine: Medical Services Reimbursement

DRGs is an acronym for Diagnosis Related Groups, which begun in the 1980s in New Jersey. They were developed for the Financing of Health Care Administration as a scheme to classify patients to provide a means of relating the cost a hospital incurs after treating a given type patients. Despite the fact that most patients’ exhibit uniqueness, a group of patients may have common therapeutic attributes, diagnostic, and demographic, which determine their treatment or resource needs. In both outpatient and inpatient setting, DRGs are used in hospital payment and discharge cases. The system Continue reading...

Introduction

Communication in the office for any organization is very important. To achieve its objective, the company provides mediums of communication between staff and other stakeholders outside the company such as suppliers and customers. The company has to use a communication service that saves on costs while at the same time it is efficient. Furthermore, the company has to keep up with technological innovations in the telecommunications industry.

PABX and Centrex Systems

The private branch exchange refers to telephone system in a company where each phone line has only three or four digits. In includes Continue reading...

DOCUMENTATION IN MS-DRGS PAYMENT SYSTEM

A number of changes have been introduced in the medical services such as Medicaid and Medicare services. There is no doubt that these changes tends to bring social changes in the society. In analysis, when we talk about effects or impact of these technological inventions in payment systems, we always talk of its positive and negative effects in the society. One of the changes that has affected the payment system in the Medicare services results from the introduction of MS-DRGs payment system. These changes will oversee the distribution of hospital charges to Continue reading...

Analysis of Essar Energy’s Objectives and Structure

Essar Energy Plc is an Indian energy producing company that has been in operation for nearly twelve years and is also the second largest power producing private company in the country (Espinasse 218). This company has projects and operations in gas, oil and power and aims to be the world’s largest oil refiner. To achieve this, Essar Energy aspires to raise nearly three billion dollars in the London Stock Exchange by going public (Kirk 34). This paper explains the key operating characteristics of Essar energy Continue reading...

Market Planning

SWOT analysis is a process used in evaluating the strengths, weaknesses, opportunities and threats that occur in any business entity (Phla & Richter, 2009). It comprises of specific objectives of the business venture and identifies both the internal and external factors that are favorable and unfavorable to achieve the set targets and objectives of any given firm (Phla & Richter, 2009). Continue reading...

This is the road map to the success of the project. The baseline will constitute of time, cost, and goal factors of the project as rough estimates. Planning this baseline will help Huffman trucking company will enable the project managers and other team members relate to what they think the whole project will cost. This will have an overall advantage of having a better comprehension of the project by teams and a more efficient implementation of the project. Therefore it will provide guidance in all the phases of the project (Quentin & Joel, 2010).

Huffman trucking company needs to implement Continue reading...

Introduction

VoIP has been underrated for a long time because businesses have not realized the benefits that come with this new technology. It has the potential to increase the productivity in business (Wi-Fi Planet, 2006a, Intel, Kornak et al., 2004). The arguments and debates have brought a lot of confusion and opportunities. Through VoIP, it is possible to make phone calls over the Internet. For this reason, many households have started using VoIP to communicate using the voice over the Internet. VoIP is gaining popularity in enabling voice transmission over the Internet.
Kontak, a travelling company that Continue reading...

The project entails a training that would be carried out for people from different parts of the country. For this case, the project would be a bigger one and would therefore require adequate preparations for the same. The project will require that the project coordinator ensure that the training will go on smoothly.

Project scope

The project entails ensuring all the people are well catered for. It will ensure that all levels of literacy are well taken care of. In this case, the project will start with preparation of the training venue. The preparation of the training Continue reading...

Americans and Japanese mingled very well in the second war leading to merging of culture in both sides. These affected the two types of food they ate and how the food was prepared. Japanese eating styles changed by the introduction of MacDonald. The company introduced a lot of food stuffs that was in Japan previously (Watson, 167). This led to the change in menus in restaurants and other social laces. The introduction of fast foods the Asia was a new thing that changed the style of preparing food from their traditional way of cooking. This led to hamburger becoming Continue reading...

Sony Company

Profile and Background of the Sony Company

Sony Company is one of the world most popular companies when it comes to electronic. This is for the main reason that it provides unique devices. For an exceptionally long period, Sony Company has produced different gadgets. The wide variety of the gadgets produced by the Sony Company has been of significant use to the society. This is because machines make the lifestyle of the human beings simpler. The Sony Company was established in Japan with extremely minimal amount of money (Flugge, 2008, p. 95). However, Continue reading...

Introduction

The catering industry has from research been found to be one of the industries most sensitive to changes, may they be external or internal. When making any form of changes in the industry therefore, it is important to look at the resulting effects they will have to the business. As the catering manager to our hotel that is changing form using traditional cooking methods to more advanced (the use of microwaves) I have the duty of informing all the concerned people about the change.
To begin with, it is important to inform all members of staff Continue reading...

Introduction

A chart audit is an assessment of medicinal documentations, to establish what is done, and observes if it can be enhanced. There are innumerable numbers of routine constituents that can be considered in a chart audit. Instances comprise adherence to clinical procedures, patient devotion to medication routines, and provider conformity with coding and records prerequisites. A Chart audits can as well engage a re-examination of the occurrence of symptoms and illness. Evidently, one can perform a chart audit on practically any feature of medicine and medical care. The significant point is that the information one is Continue reading...

A market is the interaction of buyers and sellers to exchange goods and services. It can also be defined as a system that is used to allocate scarce resources based on the interaction of forces of demand and supply. Market economies range from free market economies where prices are purely determined by market forces to mixed economies where the state controls the price mechanism[ CITATION Duf06 \l 1033 ].
In perfectly competitive markets, prices are only determined by forces of demand and supply. In these markets, prices adjust downwards and upwards to achieve equilibrium between in-coming goods and services for Continue reading...

CRTC

Undeniably, significant changes have occurred within the communication industry in Canada in the recent time. CRTC is an abbreviation that is used for “Canadian Radio-Television and Telecommunications Commission”. This body replaced the Board of Broadcast Governors which was in place from the late 1950s-1968. CRTC was established in the late 1960s by the Broadcasting Act. The responsibilities of this body within the same industry are limited to regulating as well as supervising the entire broadcasting system in Canada together with AM and FM radio, pay-TV, television cable, as well as specialty services. To be more precise, Continue reading...

Question 1

List and describe the main areas of the business you will need to focus on in developing your operational plan giving examples of how each of these main areas will relate to the potential business outlined in the case study.

In formulating the operational plan, the following areas should be taken into consideration:

Business description

In the operational plan, the business description shows what the enterprise that is being set up is to venture in. In doing Continue reading...

Advantages. An icon, rather than just shoes. Nike shoes are fashionable and technologically advanced, designed specifically for the particular sport activity: running, football etc. Give consumers the feeling of freedom and winning.
Benefits. Nike shoes facilitate sports activities and give the sense of Continue reading...

Affiliation

Google Android Vs Apple’s IOS Operating Systems

An operating system is software that enables the computer to carry out its operations and tasks as commanded by the user. There are two types of operating systems that more or less perform the same function but their background or composition varies due to the manufacturer and competitive task performance. These are the Apple’s IOS and Google Android’s operating systems (Begun, 2011). The Apple IOS operating system was designed and manufactured after going through a series of evolution by the company Apple Inc. The Continue reading...

Arguably, 21st century organizations struggle for the implementation and formation of policies that will boost the use of renewable resources. Making of alternative sources of renewable energy began after crisis of 1970s. In fact in the past, people could not believe that wind energy could be a real solution to energy problems, but recently it has gained momentum. Solar energy too is part of the renewable energy. The markets of technology on renewable products are coming to age. Photovoltaic solar electricity too has become famous among consumers in the US due to its cost effective. Solar concentrator forms part Continue reading...

City

1. How did Dell lose its ranking as the leading global PC computer maker?

Dell was the market leader in the computer manufacturing segment for almost 5 years before 2005, when its position started to deteriorate, leading to the loss of market share first to the main competitor Hewlett-Packard, and then to Acer. In order to understand what has become the reason for this change, it is important to identify the major success factors of Dell. Firstly, it was the concept of build-to-order, flexible supply chain and low inventory levels. Dell’s manufacturing sites were located Continue reading...

The Marketing Mix is a business fundamental that most organizations follow in order to devise effective marketing strategies. Originally, the market mix consisted of 4 Ps: a) Product, b) Price, c) Place, and d) Promotion. However, as markets changed and consumer demands grew, three more Ps were added to the mix, namely a) Physical Layout, b) Provision for customer service, and c) Processes. However, marketing managers need to be alert to changing market situations in order to adapt their marketing mix effectively. When marketing their products firms need to create a successful mix Continue reading...

Question 1

Residual income (RI) is calculated as the difference between the operating income and the minimum return on the assets. RI = Accounting income – (min rate of return (%) × average operating assets). If RI > 0, then the company is earning more than the hurdle rate (minimum rate of return), thus the proposed project is desirable. Value Added (EVA) is a special case of RI, calculated as the difference between net income (operating income after tax) and the cost of capital per annum. Therefore, unlike RI, EVA calculates the actual cost of Continue reading...

# 1 Question: In his 2007 article, Cervone discusses five process groups and nine knowledge areas in Project Management Institute (PMI). Which two knowledge areas are most critical in delivering a successful project and why?
In his article Standard methodology in digital library project management Cervone identifies 9 knowledge areas in Project Management Institute: scope management, time management, cost management, quality management, human resource management, communications management, risk management, procurement management and integration management. All of them are important for the completion of the 5 process groups of the project, namely initiating the project, planning, executing processes, controlling and finally Continue reading...

Microeconomics is a branch of economics that helps an individual to understand how free markets work .This is by making economic decisions that will help to maximize profit by using the limited recourses appropriately. Microeconomic evaluates the decisions that will help to determine the price of the product. Through the prices, an individual firm and household will be able to know the quantity of goods and services which are demanded and supplied. Microeconomics also helps the government in the imposition of the tax that is used in development of the country. Microeconomics examines the market failure and look for Continue reading...