Marketing Course Works Samples For Students

Q1: Basic building blocks of organizational structures (Specific examples). The basic building blocks of an organizational structure include division of labor, vertical linkages, horizontal linkages, and informal linkages (The Saylor Foundation [TSF], 2014). Garment manufacturing requires division of labor, or the assignment employees to the following steps: design, procurement, production (cutting, sewing, and, printing), quality assurance, and packing. Vertical linkages are exemplified by the lines of responsibility in a business school between the dean of college, the department chairs, and the department professors. Horizontal linkages are exemplified in the manner in which GE could conduct its divisional planning, wherein ...

1. Executive Summary

UniTour (short for “Uniting Tourism”) is a niche travel service provider that offers affordable prices for families and young groups of people. UniTour targets people who want to take a break from the technology and enjoy the genuine virtue of real-life communication. The second major target segment are families with communication problems. With the help of UniTour’s special services, its customers can experience a truly unique vacation that improves their relationships and encourages them to get to know each other better. UniTour’s motto is “No cellphones. No laptops. Only what truly matters.”

Key components of ...

Q1:The ethicality of offshoring is largely dependent on what services are being offshored. If these are services involving an increased risk in the confidentiality of patient and tax client information (Mintz, 2004), then, offshoring is unethical. Mintz mentioned a report on a Pakistani medical transcriber who threated a medical center in San Francisco unless she received more money for her services.However, when the issue is greater profitability of the company, even against potential long-term threat to the educational system, offshoring involves no ethical question but purely a business decision. There are many advantageous reasons for offshoring, such as taking advantage of foreign ...

Abstract

Website design is like using the best technology for building WebPages for internet. The business is developed as people and consumer prefer to know about business from exceptional quality design of WebPages which make coherent the example and content of business marketing. The website design is colourful, easy to understand and apply using software such as Dreamweaver. Use of website makes providing detailed information, location, professionally a reality than a dream conserving scale of marketing while widening its scope to wider horizons. Thus website makes marketing promotion available and conveys all important aspects to consumer in time, saving costs and at ...

1. Some hyper-globalizers claim we live in a borderless world where states don’t matter. Critique this claim by providing specific examples of the role of state in the context of globalization.

While globalization is incredibly powerful because the borderless world allows for the transfer of jobs, resources to be extracted and mobile individuals to access markets overseas, the role of the state is more important than ever. Amartya Sen's essay "Globalization, Inequality and Global Protest" makes the argument that a globalized world seeks a workforce that is educated, in good health and relatively “free” in order to maximize opportunities for ...

Introduction

Identification of Strategic Position

I would like to undertake the analysis of the firm TESCO, which is the market leader in UK. I would like to determine the Strategic Position of TESCO with respect to its capability, culture, purpose, and environment. It is important for TESCO to utilize its resources optimistically in order to continue its market dominating position in a given London Market scenario. They, however, need to improve upon their work culture and define a specific purpose so as to serve the different needs of the internal and external environment.

For this purpose, they can look down ...

1. Email Message

First and foremost, the email message was received accidentally; meaning, it was not intended for my personal or professional consumption. As such, the initial response should be to make the sender aware that the email was sent accidentally to me. Secondly, since the message contains details (restructuring plan) that is still a plan at the onset, I am not in the authority to disclose any part of the message to anyone, even to my co-worker who could potentially lose his job. The response was corroborated by legal instructions cited herein: persons who “receives a misdirected communication containing ...

It is Christmas time. Everybody gets excited to buy new clothes either as a gift for their love ones or for themselves. The biggest problem for a buyer is not what to buy because they know what they want. The conflicting ideas start when one cannot decide where to get the best worth for their money. To ease the strain, people resort to friends and ask their opinion. It can either be where to buy a tie, a suit, children’s clothes or kitchen utensils. All of these mentioned products are available at Brooks Brothers. You can either be in Canada, New York ...

Target Corporation is a major retailer with 1934 stores in the United States and Canada. It has 1,801 stores in United States and 133 in Canada. Schauber (2014) states that it mostly caters for middle and upper-income customers. Its products category includes household essentials, food and pet supplies, apparel and accessories and Home furnishing and décor. The company’s headquarters is in Minneapolis, Minnesota.

It was founded in 1902 and as of 2013, ranked 36th on the Fortune 500. Target worked hard to turn around after a difficult year in 2013. The company suffered a massive cyber-security breach, and ...

This is the report of a market survey undertaken to understand suit wearing trends undertaken by Brookss Brothers, a popular cloth shop. The survey was administered to 50 people of which 46 were found to be valid. The other four were discarded. In the given population, 48% owned a suit, while others 52% did not own one. 23% of these respondents indicated that they never wear a suit, while 48% rarely wore a suit. 25% wore a suit occasionally and about 5% wore them often, indicating that in the given population, suit does not seem to be a greatly popular dress. To the next question, it ...

Internship Lean 6σ Process Improvement Project

Company: The Promotion Company of Miami

Project Title: TheInternship Lean 6σ Process Improvement Project

Project Date: Spring 2014

Cover photo

Executive summary

Define

Project Charter and Cost Benefit
A single document which lists the scope and purpose of the project

The 5 Why Analysis

The problem stated earlier in the discourse can be understood by carrying out 5 Why analysis on the management system in order to establish the cause of the problem and how there was a failure in detecting the problem at its initial state.

Why: a decrease in the sales of wines and spirits:

Decrease in sales volume of wines and spirit may be due to ...

- Gaming industry is a particular entertaining market, wherein the companies that activate in this domain target customers’ engagement for achieving market share and generating loyalty. Disney is a reputable company in the entertainment field and its entrance in the video games market is just a natural brand extension. Hence, in its e-marketing strategy, the company already benefits of its strong brand awareness, which boosts the awareness of the distributed games due to their association with Disney.

The games that Disney distributes are mostly targeting children and teenagers, being separated in various categories: action, adventure, music, puzzle, sport, etc. (Disney games official website). ...

The circular flow model is a representation of an economy that shows the relationship of businesses and household and through their interaction through market for resources and products. Economy has two agents, which are business firms and households. The first agent is households that are social units comprising of people staying together in the same place. While, business firms are the companies that are involved in the production of products to make profits. Households interact with businesses through two ways; the first way is where households work for business to get income. The second way is when the household uses ...

Answer 1)

Bonds are an attractive investment assets and are appealing for any investor because of fixed interest income option which is not available in stocks. Furthermore, certain bonds as Treasury and Federal Agency bonds also offers tax advantages to the investor. Thus, such distinctive feature makes bonds an appealing investment class.

Some of the bonds which are currently available are:

- Treasury Bonds
- Agency Bonds
- Municipal Bonds
- Corporate Bonds

Below are some common investment objectives that can be fulfilled through investment in Bonds:

i) Fixed Income Security:
Since bonds are fixed income securities, they are known to offer a certain interest income depending on the type of bond purchased by the investor. This feature is not available in ...

Introduction

Star Bucks Coffee targets every person who loves beverages, coffee being the major product. Thus, the target market can be young and old, male or female and from any region. However, to achieve its target and face off competition, it has to apply several marketing strategies that aim to make their product widely known, thus, advertised largely.

Personal Selling and Direct Marketing

Personal selling is one of an advertising trait that the Coffee shop needs to apply, which will serve as the best tool in terms of convincing the consumer. Personal technique involves direct approaching of the target market by a marketing representative of the ...

Pricing Strategies for Firms with Market Power and the Economics of information

Summary and perspectives:
Chapter 11 of pricing strategies for Firms with market power discusses the basic concepts of how firms manage their prices taking into consideration the power share of the market that they have. This also depends on the market strategies taken by the firm and the powers can be monopolistic, oligopolistic and perfect competition. Each of these market type operations give the firm a different unique power of controlling the prices of good they produce. A concept of interest in this chapter is how firms are able to manage prices economically to expand on their profits and ...

One of the more interesting situations where I saw proxemics and haptics in action was when I went with a friend who was interested in buying a used car. It was early on a Saturday morning and my friend and I were walking around looking at the different cars offered for sale. Although my friend concentrated on the cars, I was doing some “people watching” as well. One thing I noticed was although there was a sales man who was not engaged in conversation with a customer he did not immediately approach us. A few minutes later, I realized why; the salesmen were ...

Through the rural acquisition initiative, Celtel wanted to capture the large market that is in existence through capacity utilization and suboptimal market penetration (Anderson and Jamie 1). Celtel came up with different ways on how to achieve their strategies concerning this programming. However, their existed particular threats that hindered their development and this included selection of in-capable project team, lack response from the market and lack of funds to fund the program.

As it can be noted, the key to success of the program was to establish a project team that is highly skilled and capable to formulating and implementing ...

The first type of securities market are the primary markets. Primary markets deal with the securities issued for the first time, that is, the initial public offering. Governments, companies and institutions in the public sector obtain finances from the sale of new bond or stock issue making the primary markets a very important source of capital. Primary markets are important in understanding the investment business because they facilitate the formation of capital in the economy. The financial instruments like shares are purchased directly from the company offering such shares.

Secondary markets form the second securities market where the bonds, options ...

Sustainability and corporate responsibility are the buzz words for organizations nowadays in terms of operations. Considering this Boxed Water is one such example of entrepreneurship and marketing genius to hit the market and creating noise with its out of the box design and communication.
As an organization the primary message ‘Boxed Water is Better’ is relayed to the consumers has a two way objective, as stated on the company website as being curious, artistic and also a philanthropic aspect to the product the intent is to instill a presence in terms of sustainability and also create an emotive connect with ...

APPROVAL OF EXPANSION PLANS TO EAST AFRICAN MARKETS BY THE SHAREHOLDERS

Starbucks Corporation was incorporated on 30 March, 1971. It had its first stores in Seattle, Washington. From the humble beginning of one store, the company has now expanded to 62 countries with over 20,891 stores. Though the company management of the company has to operate the multinational as a small company, the company has been able to grow strength to strength to become a leading global coffee house.

The company has presences in all the continents, but its presences in the African market it is yet to be felt. It only operates in two countries i.e. Morocco and Egypt.

The ...

- The difference between common and preferred stock

Common stock, also called ordinary stock, are part of equity stock, which earn variable dividends. The amount of dividend they receive depends on the company’s performance and the decision of the board of directors. Thus, the dividend varies from annually and in some years, they may not receive dividends. Furthermore, common stock has residual claim on dividends after preferred stock have been paid. Common stock have an ownership stake in the company, accompanied by voting rights either in person or by proxy. They can, therefore, participate in some aspects of decision-making such as board membership, stock splits or ...

In order to attach the correct market value to a brand, the method used must meet certain criteria. The method must be relevant to the type of commodity on which it is applied. It should be the best method possible for the brand. Such a method should also be understandable, economical, reliable, as well as comparable to other methods. Three major approaches are adopted for brand valuation. These are cost approach, market approach and the income approach.

Cost approach is based on the costs related to the development of the brand. It is an aggregate of the costs incurred, to date, ...

Introduction

Auditing is a crucial aspect of the business in seeking to ensure that business standards and procedures are followed for the purpose of enhancing business continuity and performance management. In that view, auditing could take different approaches and entails considering several factors that play a crucial role in determining a business going concern capacity. In that respect, this analysis seeks to demonstrate an external audit’s operation by analyzing Carpetright financial reports for the year 2012-2013. To begin with, the analysis provides an explanation of the risk based external audit approach in addition to identifying the factors that may lead the auditor ...

Project Part 2: Organizational Overviews

Sugar Brush Resort was opened in 25th December the year 1958; the founder members were Damon and Sara Gadd in partnership with Jack Murphy. This era was referred as the Gadd Era which was between 1958-1977.The team was able to get influential people such as Kim Novak, Olleg Cassini and his brother Igor who was a gossip columnist; they became frequent customers of the resort contributing to its publicity. In 1977, the resort was sold to Roy Cohen, who managed it up to the year 1983.During the Cohen era, the resort was expanded, and Cohen was able to purchase the ...

SWOT analysis denote a strategic planning technique applied to assess the weaknesses, strengths, threats, and opportunities, involved within an organizational business venture (Hill & Westbrook, 2013). On the other hand, talent management denotes the anticipation of needed human resource for a company and the process of planning to achieve those needs. Talent management is significant when it explains a firm’s commitment to recruit, manage, and maintain workers. It consists of systems and processes that are linked to retaining as well as developing or creating a superior workforce (Erhardt & Joshi, 2009).

An organization (consultancy firm) may create the following SWOT analysis

Strengths
The strength for an organization can be that employees are capable ...

Introduction

The word “advertise” comes from the Latin word “adverto” which means to “to turn one’s attention to something” (Espejo, 2010). In an effort to turn consumers’ attention to their products, advertisers have used men’s and women’s bodies in part or whole to market and advertise everything from car tires to brassieres. The major effect of such advertisements is to give women and men some unrealistic notions of what is sexually appealing and how they ought to look like (Gill, 2008). According to Espejo (2010) an effective advertisement is one that strikes a chord between ...

- Access
The market based approach to healthcare financing is premised on the idea that healthcare is like other consumer products and should be sold in the open market. According to this approach, only those with resources have access to health care. Unlike the market based approach, the government-financed approach offers access to all the members of the population, though to a basic standard of healthcare (Rita & Michael 156).

- Coverage
The government-financed approached has more coverage compared to the market-based financing of healthcare. This has a lot to do with the fact that market-based approach to financing ...

Management

Supply chain management is one of the key areas in global business. For a business to run smoothly, all the logistics functions have to be run in a streamlined manner. The logistics function can be challenging of the business handles it; this has resulted to many companies delegating the logistic function to third parties. Delegating the logistic function to third parties ensures that a company or any other business is able to concentrate on the key business activities. Third Party Logistics (3PL) deal with the supply chain key functions; in many cases they manage these functions better that when a business manages them ...

Organization Culture

Sarros,Copper & Santora(2008) finds that most organizations concentrate in bringing the latest technological infrastructure to transform the procedures of work. In doing so, organizations tend to ignore the workers and organization culture which is the engine that has the most impact. An organization culture depends with the founders of the institution their beliefs and core practices. It is vital for an organization to engage the employees who design products to enable the organization become successful. Leaders’ decision-making criteria affect the behavior of workers. In this view Sarros,et al (2008) suggest that to ensure a high performance culture ...

Following the American Psychological Association’s Guidelines

Educational Institution
SUPPLY AND DEMAND FOR PLAYSTATION 4
Sony’s Playstation 4 (PS4), sold at $400 during its launch in 2013, was a massive hit with its 4.2 million units sold at the end of the year (Forbes, 2014). Sony’s PS4 outsold its closest competitor, Microsoft’s Xbox which also launched that year by a margin of about 1.2 million units at a higher retail price of $500 () .In this exercise, we look at this product and analyze the demand and supply dynamics revolving it.

Demand and Supply Schedule

We draw a hypothetic schedule and demand for the PS4, as follows. Then we map ...

Question 1

Ratios calculations for Walgreens and Rite Aid Corporation of fiscal year 2001 and 2000
LIQUIDITY RATIOS
Current ratio = Current assets ÷ Current liabilities
Quick ratio = (current Assets-Inventory) / current liabilities

ACTIVITY RATIOS

Inventory Turnover = sales/inventory
Accounts receivables Turnover = sales/ accounts receivables
Asset Turnover = Total sales/ Total Assets

LEVERAGE RATIOS

Debt to Equity Ratio = Total Debt/ Total Equity
Long-term Debt to Equity Ratio = Long-term debt/equity
Debt Ratio =Total Debt/ Total Assets

PROFITABILITY RATIOS

Gross profit margin = {sales –COGS} / sales
Operating profit margin = EBIT/ sales
Net profit margin = Net Profit After Taxes/ sales
Return on ...

Monopolistic competitive markets and oligopoly are market structures. Monopolistic competitive market is a market structure with many buyers and sellers with differentiated products. The products are not close or perfect substitutes. In oligopoly, there are very few sellers in the market, therefore, becoming easier for them to inter relate easily with each other. (Tewari, 1996).The both have different features thus, becomes straightforward to distinguish them from each other.

An example of a monopolistic competitive market can be taken from the toothpaste industry. There are many different types of toothpaste and also many consumers. It is upon the strategies put in ...

Introduction;

What question do market ratios try to answer for potential investors? Market value ratio aims at evaluating a company’s economic status in the extended marketplace scenario. Factors such as; price earnings ratio, earnings per share, price/cash ratio, market value per share and dividend yield. Market ratio allows the management to cross-check on the certainty of an investor future prospect’s and insights about the firm.

Market ratio is a determinant for a firm’s future performance. This influence the current investors to invest more in the business. It is a tool that allows chances of potential investors investing in the firms shares. ...

3A.
Data mining involves extracting meaningful information from data. There is much misinformation about data mining. The data is important, and data mining is a larger process applied on that data. It is not necessary that data mining be accurate, but important is to derive patterns and hypothesis. In short data, mining can also be termed as an automated extraction process of information from big data sets. There are various data mining tools and algorithms that enable the extraction of information, though some level of statistical expertise is required to use those techniques. Some data mining techniques are decision ...

(BMW ) Bayerische Motoren Werke is a German automobile engine, and motorcycle manufacturing company founded in 1916.it is a global producer of high-class vehicles. BMW has become extremely successful following its exclusive innovation in production of automobiles, as well as promotion of the brand. One of the main competitors is Audi Company, which is also a manufacturer of equally competitive luxury vehicles. Audi was founded in 1932, where it traded as FWB and it was founded in Germany.

Audi is a result of merging of four companies that operated in Germany as car manufacturers. This is represented by the four circles label with each ...

Should an Outsourcing Company renegotiate a contract with a client, or should it not to renegotiate and look for more clients instead??
Both situations are normal issues at business deals in Outsourcing companies, much more if we take on account that there are many outsourcing companies competing for a better position in the global market. Now which could be the best decision??

If the outsourcing company decides to renegotiate with the client, there will be more clients interested about the good service for a low price, which will result in more clients, more money and lots of work. It sounds good just ...

Taking the 4th place at recently published Forbes’ rating of the most valuable brands in the world, the Coca-Cola Company is considered the leading soft drink company among many other its competitors. Consumption of soft drinks is constantly increasing due to both the increasing purchasing power of the population and the active marketing policy of the major players in the market. The beverage is sold in more than 200 countries. Coca-Cola trademark is known by 99% of the total population of the globe due to the strategy of geographical expansion of the market.

Coca-Cola Company’s vision is used ...

Introduction to Business

- Advantages and disadvantages of Mc Donald’s ringing up sales in so many foreign currencies worldwide

The advantages of Mc Donald’s operations in so many regions include the ability of the company to face the economic downturn as it may affect some regions of the world, while the otger regions of the world may remain unaffected with the economic downturn or may be less affected. At the time of the US economic recession, the company benefited from the increase in sales in the Asia region that balanced the loss in sales in the US region.

The company has the ability to adapt itself to various tastes of customers in different regions of the world. ...

An evaluation of the strengths, weaknesses, opportunities, threats and trends in the business environment in which the business operates provides an avenue for the growth, and the development of the business in regard to decision making based on the SWOTT aspects affecting the business in one way or the other. According to Kessler (2013, p. 814) such an analysis is particularly “based on brainstorming activities by stakeholders such as customers, investors employees and other knowledgeable parties in an attempt to develop strategies for the future direction of the organization.” Daily Health is a fast food restaurant operating in the ...

According to Luthans and Doh (2012), there are four cultural strategic predispositions that MNCs adopt when dealing with issues in the global market. These predispositions include geocentric, regiocentric, ethnocentric, and polycentric strategies. My go-to strategy is the geocentric predisposition because it integrates global systems during the decision making processes.

As an international manager, I would use this strategy by hiring employees on the basis of performance. This means that the company will be sourcing for the best employees in the global labor market regardless of their place of origin. This will strengthen my ability to promote diversity and innovation ...

Introduction

Hypothesis testing is an important aspect in marketing research while test of research findings’ significance is critical for determining their reliability. To demonstrate the hypothesis testing process and application of significance test, this analysis uses the case of Bentley Foods that conducted a survey on 1000 customers to identify whether at least 15% of the customers would prefer the new line of pizza over other pizza for the company to start producing and marketing the product. From the survey, Bentley identified that 172 customers would prefer the new pizza. In that respect, this analysis applies the case to demonstrate hypothesis ...

Module 8-1

Agribusiness course has opened up many opportunities learning opportunities for me. I had always longed for an opportunity to serve all people. This partly explains my interest in agribusiness. I never knew that I would get a chance to improve my negotiation skills. Of all my learning experiences, there is one that really crowned my days in school. The skills I gained in product marketing and distribution will remain my lifetime experience that I shall always ride on. My experience was built on several trips to the field to collect data. Sometimes I felt it was tedious to balance between ...

Importance of Global Marketing

Political and legal environment have effects on the companies that want to do their business globally. The political and legal environments are the policies and laws of society and the present government that affect marketing. The political situations include the stable and unstable. This leads to creation of opportunities and threats. Knowing the political and legal environment is important because of the following reasons:

- It helps in the selection and operation in foreign markets- this happens through analysis of the stability of the government that the business intends to operate. The government laws are supporting the business or ...

Marketing forecasting is important so that a demand is met with an adequate supply. I used to work in a daily printed newspaper, which required a daily forecasting for potential sales. In this capacity, I reviewed different types of reports to forecast the needed quantity the market would need the following day. The market potential (maximum sales) is determined by the distribution company, which distributes all the printed publications issued in Saudi Arabia. The second step to determine the amount of sales can be achieved for the printed newspapers is known as a Market Forecast. This amount of sales also can be affected ...

Self-Determination of use of Market Value by Banks: Good or Bad?

As per the new Exposure Draft of FASB, financial institutions are now relaxed from the use of fair value in their financial statements. As per this new rule, if the bank intended to keep the asset until it was paid off, it would be carried on the financial statements at cost price, and the value will not fall or rise when the market prices are changed. The proposal was welcome by the banks which were once unhappy with the proposal of 2010 regarding use of market value as they(banks) contented that since market values of financial securities had ...

- Role of integrated marketing communications in the marketing program of a product such as Gatorade and How can Gatorade use the various IMC tools to achieve its objective of expanding into the sports nutrition market

Gatorade products include energy drinks and protein bars. The integrated marketing communications play an important role in the marketing program of Gatarode as Gatarode can use the various marketing communication channels such as social media, traditional media such as television, radio, newspapers and magazines in order to target the consumers such as young kids to persuade them to buy the product.

Gatorade can utilize various integrated marketing communication tools such as social media so as to attract the target customers towards the brand through sports related social media updates, the brand can sponsor sports related events and can also ...

Customer value is a combined product of culture, system and process within social and business environment and customer value is becoming more and more commercial imperative. With that in mind, organizational ability to utilize on different customer values is critical to build its marketing strategy and capture its target audience with right message. The value that a company can bring to the customer therefore is not the instrument, but the final product and the responsibility of the marketing professionals is to transform the understanding of instrument of the company to actual outcome – value that it creates for its customers.

Southwest ...

Public good provision is an example of market failure, which requires government intervention. This happens in the private market, which deals with the provision of public good such as health care. When the health care is left in the control of private markets, its price system does not offer equitable price and quantity of output. This is so because the public will be required to supplement their consumption with purchases from the private market, which will take advantage of the situation. The private market, which deals with health, matters end up overcharging without considering the issue of quality and ...

Introduction

The analysis applies important microeconomic concepts capable of increasing the competitiveness of Kudler Fine Foods. Different organizations operate in different marketing structures depending on the type of business, size, and goods and products sold. According to Colander (2010), the four basic types of marketing structures that businesses currently operate on are oligopoly, monopolistic, perfect, and monopoly. Understanding competitive strategies adopted by Kudler Fine Foods assists in establishing the type of market structure where the company operates. Additionally, the analysis will discuss the effect of the chosen market structure on the organization and the relationship between the market structure and ...

The United States has encountered a wave of crime in recent years perpetrated through the use of guns. Statisticians blame this rise in crime on the poor regulation on the arms business which contains numerous loopholes through which criminals can access guns. Recently, they released some very disturbing and worrisome statistics. An estimated 31,000 people in the United States alone die as a result of gunshot wounds. Another worrisome statistic is that the rate of homicide in the United States is up to seven times higher than a combined rate of homicide for 22 other high GDP countries (Webster et al, ...

Objective 1:

i) Aggregate demand shows demand for real GDP by all the people in an economy, which they are willing and able to buy at different possible prices at a given point of time, holding other factors constant. The aggregate demand curve is downward sloping and shows an inverse relationship between price level and real GDP.
Following is the explanation for downward sloping demand curve, which is very much different from income and substitution effects of demand of a single product:

1) Interest Rate Effects:
When price levels increases in the economy, businesses and industries, have to borrow additional funds to ...

Introduction

Home Health Plus is a new service based company. Till date the service offerings available in the retired and old age service market are limited. There are very few healthcare providers offering quality services, and there are very few products catering to the needs of the retired people. Home Health Plus plans to offer some unique products in this market. Currently, the services available for old age people are mainly provided if a person stays in an old age home or community.

Services like light housekeeping, laundry services, preparation of meals and snacks are offered at reasonable price only at old ...

Below is a definition and explanation of various financial metrics as used in yahoo finance on Ford Motor Company as at full year 31st December 2013.

Trailing P/E

Trailing P/E is a total of a given company’s price to its earnings, which is normally calculated by taking the prevailing stock price in the market at that time and subsequently dividing it by the stock’s trailing earnings for each share over a period of the past one year. The financial ratio (trailing P/E ratio) is arrived at as follows:
Trailing P/E Ratio = Current Share Price

Trailing earnings per share for the last twelve months

It is based on real rather than estimated ...

Emirates Airline is a company that basically started gaining prevalence in 1980s. It is an airline company that offers flight services to people the world over. It has grown to be the best company in the airline industry operating in more than 75 countries operating approximately 3,400 flights per week (Harvey, 23). Despite the hard economic times that the Middle East has experienced, the company has still managed to manage its services majorly due to the quality of their services and its devotedness to its mission statement which states, "We exist to deliver the world's best in-flight ...

What is the difference between deliberate strategies and emergent strategies?

Deliberate strategy is an approach coined by Michael Porter that intends to provide focus, control and direction when it comes to formulating strategies. Since this kind of approach requires direction, an organization that seeks to formulate deliberate strategy requires clear and well-articulated intentions containing specific details for better understanding. This kind of approach involves cooperative actions from stakeholders to achieve the identified strategy through the intended plan. On the other hand, an emergent strategy involves consistency and order in the engagement of an organization to achieve the intended outcome .

How might emergent strategies help with a future strategic planning process?

Emergent strategies are beneficial for companies that intend to ...

Introduction

This tagline comes from a popular brand of camera that can best describe the premise behind the YouTube viral video entitled Meet Me at Starbucks. Specifically commissioned by Starbucks, the aim of the video was to capture the very essence of human emotion for a purpose other than just invoking emotions. With technology or without, Starbucks has been able to capture the essence of togetherness among its customers of various age groups.

Since Starbucks was opened to business in 1971, it has carefully grown to become a household name. With the latest advertisement of Starbucks, it delivers the powerful tagline that is ...

Question 1: What is (are) the principal activity(ies) of this business?

Serving both the United States and United kingdom, Established in Ireland, the Green core group is one of the leading convenience food business’s in the world . The convenience food divisions provides a wide range of chilled, frozen and ambient foods to major retail, manufacturing and food service companies. Specifically in the UK, Greencore provides sandwiches, Italian chilled meals, branded chilled meals, chilled non-dairy desserts, chilled sauces, cooking sauces and pickles and Christmas cakes.( See Greencore Food to go UK) In the US Greencore is best known for providing “grab and go” packaged food options (sandwiches, salads, sushi, entrees ...

Discussion Board

Media stories enable Dell Inc share product information, address controversies and share product releases. The accuracy and effectiveness of such information rely on the level of research conducted by media experts at the company. There has been an increase in the use of search engines and social media. Researchers note that 91 percent of reporters and journalists use search engines, 89 percent use blogs and 64 percent use social media. Search engines and social media provide large volumes of information in real-time (Ries, 2011). Dell should use search engines in almost all stories and use social media for additional ...

Historically, movies production target to capture and sale for a large global audience. Therefore, it is natural that companies and organizations dealing in consumer goods, however without contact to motion picture industry, have used movies as a feasible marketing channel. Principally movie genre for example action, drama, science fiction among others naturally represent a given specific target market. Consequently, it becomes easy to incorporate commercial messages to influence specific target audience. The messages are included in the movies via a promotion method known as product placement. This paper will briefly give three examples of brands featured in television programs.

The first example ...