Marketing Course Works Samples For Students

A country is considered an “Emerging Market” when its social and business activities are in a marked accelerated growth. The term “Emerging Market” was first put into use by World Bank economist Antoine van Agtmael to define a country that is transitioning from “developing” to “developed”. Ian Bremmer, a political scientist characterizes an “Emerging Market” as a country where economics and politics are equal. The 2008 Emerging Economy Report defines emerging markets as those regions that are undergoing rapid “informationalization” and have limited industrialization. Scholars from both Harvard Business School and Yale School of Management are studying how emerging ...

Question 1

Asia has been and remains to be an emergent market, one that shows ample dynamics in its business undertaking. India and China have been two competing giants in the emerging global economies. To start with, China has become a force to reckon with especially given the fact that the choices they have made in the past have continued to define the marketplace with divergent ideologies (Yergin and Stanislaw 140). First, China focused on rapidly growing their economic stance. As such, it was possible to establish central planning processes (Yergin and Stanislaw 140). In the wake of military communism, China ...

A monopolistic competition market structure is one common structure in the current business and economic conditions. This kind of market structure incorporates the competitive market and monopoly market structures. It comprises the characteristics of both kinds of markets. The market comprises of many firms, all competing for the same consumer market. However, the goods produced by each of the firms in the monopolistic competition structure are slightly differentiated. These products are close substitutes to one another. This characteristic grants the firms in the market power to act like monopolies. There are many sectors or industries whose products markets are ...

Company Overview

Nas-T-Shirts will be the talk of the town! This new t-shirt line will allow people to wear their attitude, cause, idea or general ...

Chapter 1

1. Some of the factors that affect investors’ interests in foreign investment are the region of the world, the maturity of the hotel industry in that region, and the varied real estate and capital markets throughout the world. Among these, the first two are the ones most related to the host country.

2. Hotels are considered high-risk international investments because unlike the products of manufacturing companies, unsold hotel rooms cannot be stored for later use. In addition, real estate and construction costs constantly increase. Still, other risks include natural disasters, political instability, terrorist activities, fluctuations in exchange ...

1. Discuss three key concepts that you found to be the most beneficial.

SWOT analysis is a strategic management tool that helps companies to evaluate projects or entities by using internal and external perspectives. The analysis includes four categories: Strengths, Weaknesses, opportunities and Threats. The former two refer to the internal forces that drive the company, while the latter two address the environment the company operates in.

Market share is the fraction of the total market that an entity accounts for. Market share is usually expressed as a percentage and can be measured in terms of revenue or the ...

Abstract

In today’s competitive landscape, an organization must employ all possible means within reach to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has the opportunity and resources to alter the landscape of the airline industry in its favor. In order to succeed, Classic Airlines must correctly forecast market potential and future demand, by establishing both short- and long-term marketing objectives.

Classic Airlines

Classic Airlines faces an organizational issue requiring urgent solution. The current internal and external marketing programs have not been able to satisfy the needs and wants of the stakeholders. Classic Airlines customers have resorted ...

Strategic alliance can be defined as an agreement between the companies that undertake a specific project or an activity together and agree on resource and effort sharing. The members of a strategic alliance, which are usually actual or potential competitors, retain independence, while enjoying new opportunities for market development, processes optimization and gaining a competitive advantage over competitors. The alliance can be only formed if the members derive mutual benefits from the collaboration.

Strategic alliances have a number of advantages compared to other forms of cooperation. The first benefit of strategic alliances is the possibility to enter new markets ...

Scholars have developed response models to provide the criteria for understanding how consumers respond to market activities and as well, to provide a thorough understanding regarding interaction between competitors. Such models have helped in advancing marketing knowledge and easing decision making processes. Developing appropriate strategies to improve the competitive advantage of a firm is achieved by evaluating the nature of the market and a firms’ competitive position. Valle-Cabrera (2006) argues that pressures exerted by institutional and competitive market pressures force managers to make strategic decisions that conform to these pressures. Valle-Cabrera (2006) further states that following the resource-based view ...

Question 1

Selling has a place in the marketing mix and sales managers see that personal selling as one component of its promotional decision area. Selling prompts a variety of responses. In the marketing mix, it evokes a high percentage of hostile and negative responses that include dishonest, immoral, degrading and wasteful. Good things selling themselves is a phrase that people use since selling start and it depicts its place in the marketing mix.

Question 2

In the marketing concept, there a slight difference between production orientation, sales orientation and marketing orientation. In Production orientation, company focuses on the production in ...

It depends on what the business is trying to accomplish that decides which strategy to use. The businesses have to think about what their customer wants or needs and how their competitors are reacting to the situation. Timing is another important factor. Whatever strategy – all need creativity. An ability to design a practical strategy is crucial to reaching the business goals due to the competition that now exists. Therefore the manager must understand and use well the assets the company has as resources. Strategy means setting up the process that will best reach the goals effectively and efficiently; clearly ...

a. Describe the six major strategies through which innovation process management systems have evolved.

The processes (a) setting horizon (what do we want to do and how long are we willing to continue), (b) industry forecasting (needs a lot of expert input, research and analysis), (c)technology positioning (what can work for us, can we link present to future, position investment for greatest profit), (d) determining technology availability, (e) appropriating technology (must decide if what is available can be exploited) and (f) managing technology (both internally and externally).

In a traditional strategy the internal departments are expected to produce ...

Business model is among the essential aspects of digital enterprise management. The online business environment has enabled various digital enterprises to develop business models different from the traditional business models. According to a business model is simply a way of doing business. Companies chose on different business models depending on how the model can sustain their business through revenue generation. The business model will dictate how companies make money by defining their value chain position. This paper examines the business model for two digital enterprises, CQout and Amazon, in relations to the target audience, how the sites attract their ...

Pepsi Co is a multinational food and beverage corporation with more than 5000 employees in over 15 locations. The company believes that, in order to increase its productivity, it should recruit and maintain the best workers. This way, the company hopes it can increase its sales. This will ensure that they remain competitive in the global market. Maintaining their best workers will also ensure that they are able to lobby more customers in the market. Pepsi Co has in the recent past increased its sales. The company has also strived to increase the number of female employees to be ...

Project Marketing

A marketing plan is a very important aspect in any project because it helps the project planners and financiers to recognize and identify important features of their development project. Furthermore, it gives a clear plan of how the development firm intends to achieve the project deliverables. It also glimpse of the expected returns for the firm’s stake holders. A marketing project has four important sections, each section representing a marketing principle. For full implementation of the marketing project, each of the four marketing principles must be fully addressed. The principles are: placement, product, promotion and prices. The internal ...

Risk Planning

This is a proactive and systematic process of detailed recognition and programming required to minimize the anticipated risk in a project. It involves the project management and implementation of appropriate approaches to mitigate, control and prevent risk .For example: In order to start a new product category certain essential types of risks are kept under special consideration like; financial, legal, environmental, strategic, operational, marketing, production and advertising challenges. Strategic planning is needs to be done to cope up with all these mentioned types of risks and challenges to make new product development a successful venture.

Risk Assessment

...

Question 1

Investment is an undertaking with an expected return in a given period of time. Investors focus on the value of return before making an investment decision. The investment value is subject to some elements which investors are concerned with their investments. These variables are as follows:

The expected cash flow of investment.

The investment cash flow can be used to evaluate the investment viability through use discounting techniques such as Net Present Value, Internal Rate of Return and Profitability Index. When the initial project outlay is less than the present value of the investment cash flows, then the project is viable using NPV technique. The ...

Marketing is an effective tool and strategy for increasing the sales of products and services. It is all about understanding the customers and finding the best way of providing products or services that customers demand. It involves communicating the value of the products or services to the customers to influence the customer purchasing decision making. Various marketing models, especially the traditional ones, generally concentrate on single individuals without taking into account the social interactions between the individuals. People are generally influenced by others (their peers, family members, and friends) and this influence affects their purchasing decision. This influence is ...

Summary and evaluation of articles

The Sarbanes Oxley Act was intended to create sanity in management of corporations in the U.S. Ten years down the line, the Act has been appreciated for its successful approach in creating a state of accountability in the management of companies. Today, the citizenry and investor organizations trust corporate governance reports and statements. According to authors of the Sarbanes Oxley Act implications, changes have been witnessed in the management and the degree of independence of both auditors and the board of directors. These changes are expected to occasion a consequential improvement in the way ...

A competitive analysis with company level profiles, functional areas and financial report begins with identification of industry competitors. This is followed with conducting an internal analysis of every company to identify existing strengths and weaknesses. It is vital to identify competitors’ growth strategies, marketing strategy, market share as well as their available resources and capital. Critically, identify why certain companies are failing while others are succeeding. Look at the efficiency and effectively of the company’s functional areas. Review core areas like marketing, HR, finance and R&D. However, this should be based on every company’s current issues. Similarly, ...

An Integrated Marketing Communications Plan is a comprehensive plan that contains information about when and how the company intends to use the various marketing communications. The plan also includes details of which media to be used when and for how long.

The Integrated Marketing communications Plan is a written document and can vary in length as per the level of detail that the organization wishes to include in it. It can be of just a set of organized hand-written documents for an individual managing a small firm or be a detailed and complex multi-page document for the promotion of ...

Marketing Communication is a vital component for creating and expanding the brand awareness. This primarily allows the customers to transform and create specific perceptions of the product in their minds. These perceptions primarily relate to the product specific attributes and the position of the product in the entire market. Such communication not only aids in creating new customer base but also assists in retaining the current customer segment and to build and nurture stronger relationship with the customers as well as the suppliers.
For the purpose of analyzing the marketing communication technique, ABC TV has been chosen. ABC has ...

Introduction

Guillermo Furniture Store was established some decades ago in Sonora, Mexico. The concern essentially manufactures furniture as its main product. The paper essentially examines the Guillermo Furniture Store Concepts in appreciation of the scenario in which it currently is placed. The options availed to the proprietor are given with the objective of making the best decision for the concern.

Concepts

Over the recent years, the concern has been faced by a number of challenges. For starters, the entry of a foreigner into the market has greatly affected Guillermo. This is because of the Guillermo’s use of high technology ...

Question 1

Management planning is a process of identifying, classifying and analyzing, implementing and reviewing the set objectives and goals of the organization in a given period of time. Planning is a continuous process with its achievements obtained after a specified period of time has elapsed. Management planning is concerned with the future causes of actions by examining causes as well as effects of current decisions made to the future plans. Managers plan in order to take advantage of opportunities and strengths available in achieving their management goals as their organizational function. Management planning is a systematic process that involves predetermined ...

I want to inform you on my research about successful companies that has employed theories in human resource area on employee empowerment and in the marketing on penetration pricing for their successes. I was able to discover two successful companies these are; Life Healthcare Group for empowerment of employee and Wal-Mart Stores for penetration pricing.

Moving towards employee empowerment culture in the area of human resource, we shall see the Life Healthcare Group which employed this theory. Employee empowerment is used to explain the ways in which employees can freely make decisions without depending on their boss or in ...

Apple Incorporated has set high standards in innovation for both hardware and software for consumer electronics. The company has continually revolutionized the technological scene since its inception in 1976. From its humble beginnings with the Apple I to the current success of iPods, iPhones and iPods, the company has come a long way (Datamonitor, 2012). At its inception, the company relied on the technical genius of its founders to succeed. Early products such as the Apple Lisa failed not because of low technological integrity but because of a high selling price and limited software options. The Macintosh, which was ...

The interconnectivity between the world’s largest stock markets is based on the world’s interdependent global economy. No longer does one country exist without interaction with other countries. No longer are countries isolated from each other. Instead, countries rely on each other for everything from raw materials to the production of goods and services. This interdependence is reflected in the stock market and other facets of counties economic systems.

I believe that Japan has the most influence on the United States’ stock market. The correlation between Japan and the United States’ high market movements is high at most ...

In the face of changes in business such as declining market shares, companies are compelled to undergo organizational changes in order to remain relevant in their industries, (Spector, 2013). The declining market shares of Nokia in the United States prompted several organizational changes.

Nokia’s drop of market shares from 35% to 7% in less than a decade can be attributed to its failure to match its rivals in meeting the expectations of the American market for smart phones (Hall, 2011). Nokia did not anticipate drastic changes in American consumer tastes. It therefore failed to produce phones to suit ...

Managerial Accounting

A cash budget records the cash inflows and outflows expected to occur in the respective functional year. It suffices for the purposes of estimating, planning and laying control for the use of the cash flows of the company for the functional year. The cash budget preparation and development employs the technique that approaches budgeting through the functional units. The budgeting process, as such, involves the estimation of the expected cash inflows and cash outflows for the respective functions in the company. The budgeting process integrates the concepts of accruals and ...

James River Air Conditioning Company specializes in commercial and home comfort air conditioning systems in addition to building automation systems. The company stands upon the philosophy of an entrepreneurial spirit that seeks to provide world class service. The mission of the Company is to do what it says it will do, when it says it will do it, right the first time, with a positive outcome from everyone concerned. The company uses a practical energy strategy that makes sense to customers in terms of sustainability and reduction of foreign oil dependence.

Customer perspective objectives are based on how a ...

Question 1

Maintaining a fixed exchange rate is critical in stabilizing the value of a currency against an anchor currency as it makes trade and investment easier and more predictable. Nonetheless, central banks face a number of problems in their attempts to maintain fixed exchange rate, two of which include balance of payment problems when attempting to maintain a weak currency and reduced risk perception while borrowing in foreign currency when attempting to maintain a strong currency. When maintaining a strong currency, a false perception arises that the foreign exchange rate may not change thereby leading to reduced risks perceptions when ...

The organization will be of a retail nature and it will be named Taste’s Locality. The naming of the organization is based on the products and services sold in this organization. This organization will actively serve baked potato sticks on the go and this will allow consumers to get a quick bite snack, which contains baked potato chips on a barbeque stick. The organization’s mission is to change the general outlook of the consumers of consuming potatoes and offer them a more healthy and convenient way of consuming potatoes (Alexander, 2011, pp 17). However, the organization’s ...

Question 1

In business terms, risk can be explained as the inability to make correct anticipations or predictions about the incomes a business expects to realize in the future. A business faces risk due to the fact that it cannot accurately predict whether it will earn enough money to sustain its existence in future periods. Diversification, on the other hand, refers to the process of making several different investments that are not related so as to reduce the level of risk an investor faces.

Businesses may measure the amount of risk they face by analyzing the level of standard deviation they ...

Some of the strategies that a company could implement include pricing strategies, focus strategies, marketing strategies, promotional strategy, distribution strategy and product strategies.

Product Strategy

An organization gains the ability to improve its company image through adopting a different product strategy. Customers are more inclined to use products that relate more to their status and quality. The organization should develop products that will increase the customers’ value when using it. Additionally, customization of a proprietary system to suit the needs of the clients may help to increase a company’s clientele base (Lamb, Hair & McDaniel, 2012). The organization should develop the ...

Introduction

Arguably, Acer Corporation for many decades remains Taiwan's leading exporter of computer products and the world's fifth largest computer manufacturer implements diverse marketing strategies in its markets dominance. Considerably, Acer as an international company seeks to increase market opportunities as it has already established its markets in developing countries and developed countries because it has long established itself as a leading computer manufacturer (Acer Corporation, 2006). More than often, the company uses market strategies that seek to attract an increased number of customers considering that it targets those from both the wealthy elite high class customers and middle ...

Advertisements play a very important role towards popularizing a product hence boosting its sales. However, not all products that are advertised have positive influence to all the members of the society. Children are the most vulnerable especially when a misleading advertisement is posted or aired on the television. This is due to the fact that children are not very wise when it comes to decision making. They usually tend to believe on information that is presented to them irrationally. Therefore the commercials need to be well intended in order to protect the children and other vulnerable members of the ...

Wal-Mart’s return to “Every Day Low pricing policy” will not increase the company’s sales volumes and profits. This thesis shall assess the return of Wal-Mart to its low pricing policy thus draw the conclusion that this pricing policy is the best thing that ever happened to the company though its planned implementation is ill-timed. Wal-Mart is the largest retail company in the world. Testimony to this is the fact that the company is the largest employer in the world with an employee base of 2million and serves approximately 100million customers per week in the US retail industry ...

Advertisements in the 21st century are everywhere, whether on magazines, TV or even radio. Undeniably, it targets the audience who the advertisement has been designed for. Coca Cola remain as one of the best-known brands of soft drinks worldwide as it enjoys a wider market for its growing consumers. More so, Coca Cola marketing team believe in unique advertisements that are available both in electronic or print with their ads and commercials being assimilated with its consumers, as they remain exemplary humorous and entertaining to ensure it attracts more consumers of Coca Cola products. As ...

The organization where this conflict occurred is a large corporation that consists of very many employees and many branches. The departments consist of several people working together to achieve a common goal. In this instance, the conflict occurred within the sales department.

In the conflict, the sales people felt that the sales manager was not doing his best in supporting them during sales and marketing. The salespersons had spent one month asking for brochures and business cards to assist them in approaching clients during the launch of a new product. On the other side, the manager ...

Apple Inc.’s sales and promotional efforts are focused towards profit maximization over short-term investments. This is mainly because of the short life-cycle of technological in today’s competitive and innovative market (VanCamp, Faisal, Dora & Lanera, 2012, p. 57). The company uses coupons and rebates as part of its promotional efforts; however, these two are offered subject to the end-user purchasing Apple Inc.’s products from a qualified retailer.

Apple Inc. also uses packaging to grow its brand. The packaging of most of its products is meant to depict sobriety in terms of environmental conservation. The company uses vegetable ...

There is little doubt that the New iPad 3 is the best gadget in the industry when it comes to delivering unmatched and finest array of applications on a wide screen. The New iPad 3 offers improvements on its predecessor the iPad 2, making it brilliant in every sense of the description, be it reading, browsing, gaming, or entertainment. For instance, the Retina Display ensures that everything viewed on the screen appears superbly crisp (Apple). The A5X processor delivers maximum speed performance and exceptional graphics coupled with low-power system (Apple). The 5MP iSight rear camera improves HD video recording, ...

In breach of a real estate contract, the law provides several ways through which the aggrieved party can seek retribution. These avenues include money damages, specific performance, and recession. It is also essential to note that the aggrieved party can also use the liquidated damages. However, in all the scenarios mentioned above, it is the duty of the aggrieved party to prove that the defendant breached the contract by failing to perform their obligations as indicated in the contract.

Money Damages

Scholars state that this remedy is based on the assumption that, in regard to money, the plaintiff has to be ...

The internet has brought a lot of benefits to the world and at the same time has increased the level of negative vices. Businesses are able to set-up websites that increase their visibility. There are certain volumes of sales and advertising are now conducted online cutting costs. Print and media advertising have higher costs. There are social networks and mail capabilities that allow individuals to interact, make friends, form relationships and even enter into long-term commitments. The people are able to express their views on any topic on the internet through blogs and personal websites. Anonymity is guaranteed for ...

Important concerns to advertisers

Buzz marketing is a new form of advertising that uses non-traditional campaigns and personal communication in an attempt to reach consumers. It is manifested in different ways such as utilizing people to promote the positive attributes of services or products in public places to more structured campaigns such as product giveaways and branded parties (TechTarget, 2009). Unlike in traditional marketing, the advertiser provides information about the product or service to a limited number of people in the target audience, who voluntarily seek out person to person conversations with those with the capability to influence their peers, buzz marketers come ...

The organic industry is amongst the fastest ever growing sectors in the United States. Organics have increased at a rate of almost twenty percent in the last couple of years and it is expected to maintain a steady growth. The following aspects constitute the trends of organic farming in detailed perspective.

Production

The amount of organic production has increased over the previous years. The Organic Production Survey of 2008 points that 4.1 million acres in the United States are used for organic production. This acreage divided into 1.8 million acres for organic pasture and 1.6 million acres for organic crops. ...

An internal analysis refers to the process of critically evaluating a business’s resources and capabilities. It is a step to the strategic planning process and it is significant for a firm to realizing its goals and objectives. One of the methods of conducting an internal analysis is by the use of the SWOT (Strengths, Weakness, Opportunities and Threats) framework. Even though the terms sound completely different, it breaks in to major two distinct segments. Strengths and weaknesses consists the internal success factors while the opportunities and threats are the external factors (Pahl and Ritcher, 2009).

A SWOT analysis ...

Part 1

1. The opportunity cost principle stems from the fact that resources are scarce, effectively necessitating tradeoffs between different alternatives, and it represents the value of the next best alternative that is foregone. Pursuing one’s post graduate studies in lieu of a taking up a job, makes the potential earnings and benefits of the foregone job, coupled with the cost of education, the opportunity cost of postgraduate studies.

2. The Marginal principle is used to in the assessment of the efficiency, satisfaction and cost etc, by the value of an increase in the total value resulting from one additional ...

In the current highly competitive market, it would be virtually impossible for a business to remain in business without an operational strategy to ensure its survival. This usually calls for ways of enlarging the market outreach of the business. One of the most efficient and recent modes of enlarging the market outreach has been use of messages on billboards, television advertisements and even on the actual products of the firm (Kang, 2007).

So as to come up with the best message, three basic factors are involved. The three aspects are: relevance, originality and impact. The three aspects draw the ...

Leaping Lizard is newly established company that operates in the beverage industry. Recently, it introduced into the market leaping lizard drink. With the company’s strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink has a capability motivating individuals who work early in the morning and late at night (Hardy, 2010). Major industry beverage competitors include red bull and monster. This paper is therefore devoted to the financial and marketing objectives of Leaping Lizard. Besides, it highlights the company’s marketing strategies.

Leaping Lizard aims to have a steady growth in its revenue. In particular, the company has a financial objective of earning an annual rate of return of 20% on its investment over the next five years in business. Year after year, the company aims to grow its profits by 25%. Specifically, it aims to produce $2,000,000 in profits during the first year in operation. Leaping Lizard also strives to produce a cash flow of $3,000,000 during the first year in business. In successive years, this should increase by 25%.

Marketing objectives

In order for Leaping Lizard to achieve its financial objectives, it has formulated SMART marketing objectives. It aims to occupy 10% of the market share by selling 4 million units during the first year in business. Similarly, it aims to achieve $25,000,000 in revenue from sales in its first fiscal year. Leaping Lizard aims to increase the level of awareness of its energy drink brand from 5% to 20% over the planning period. The company also aims to expand its distribution outlets by 20% annually.

Marketing strategy

Leaping Lizard’s primary strategy for its soft drink is to aim at the general family, with specific emphasis on athletes, young, married, high income earners. Both lower price and higher price will be added to help expand the product line. The company will raise its average price line with 2%. To enhance product awareness in the industry, the company will employ integrated marketing communications. In particular, intensive advertising campaigns and sales promotion will be used to influence potential customers’ perception. The company will use viral marketing strategy. It will employ positioning strategy by product use or application.

Positioning will entail communicating the product image and position. The product brand will be highly associated with a specific product use or application. The company will increase its departmental stores nationally in order to expand its distribution outlets. 20% of the earnings will be used for further research and development to enhance the quality of Leaping Lizard’s soft drink. Also, 10% of the earnings will be channeled for marketing research. Specifically, it will be used to monitor the competitors’ moves and to assess the consumers’ buying behaviour.

Resources:

Hardy, J. (2010). Cross-media promotion. New York, NY: Peter Lang.

Hooley, G et al (2008). Marketing Strategy and Competitive Positioning. 4th edition. Prentice Hall.

Kotler, P. & Armstrong, G. (2011). Principles of marketing. 14th edition. Prentice Hall Inc.

Kotler, P. & Keller, K. (2006). Marketing Management.12th edition. New York: Pearson Prentice Hall.

Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation and Control. 8th edition. Prentice Hall Inc.

Marketing communications is concerned with the creation and delivery of messages via selected media in order to communicate with the markets. It includes the processes, methods, perceptions, meanings, and actions through which organizations engage with their target audiences. It integrates all the approaches, resources, and marketing tools within an organization which are aimed at maximizing the impact on consumer mind resulting into maximization of profit at minimum costs.

According to Fill (2006), marketing communications is defined as a management process through which organizations engage with their various audiences. In order to accomplish this, the organizations develop, present, and evaluate ...

Target Segment for Princess Products

Since, the very inception of the Walt Disney Princess Revolution, Disney has always tried to lure the children between the ages of 3 and 6. This is primarily because; they have found that most of the girls abruptly avoid their products once they turn 6. To cope with this problem they have also come up with a different range of products under Disney Fairies, the main purpose of this line is to attract the kids who are above the age of six. Apart from this they also want to attract their children well into their teens with the help ...

One of the most successful companies to set up business abroad is the famous shoe and sports apparel manufacturing and marketing company Nike. The Oregon-based company does business in 45 countries, employing nearly a million people, outsourcing products from more than 500 factories worldwide. The company reaps the benefits of this global strategy by the billions, with Nike’s revenues for 2010 reached US$ 19.014 billion and a net income of approximately $2 billion in the same year.

A company of this size and reach would not set up shop in one country in the same manner as it ...

Information management has been on an evolutionary trend that has become a major determining factor of the success of a company. The means by which a company manages its information will determine the quality of decisions that the company management come up with. In essence, the means by which a company manages its information will highly determine the means of resource utilization. Well utilized organizational resources will in turn result in enhanced profit margins for the company. Proper utilization of information within the organization can prove to be a fundamental asset to the organization. First, proper information management will ...

Leaping lizard Integrated marketing communication plan

Leaping Lizard Company is a new company that produces a natural energy drink called Leaping Lizard. The drink is purely non-alcoholic and it provides a high amount of energy to the users. The company has just launched the drink and it is yet for introduction in the market. It is obvious that the company has to work hard for a successful capture the market for the product. There is already a stiff competition in the market of natural drinks, the leading competitor being Red bull. The company wishes to reach as many customers as possible. Therefore, the main challenge ...

Information systems are used to collect and analyze data, store information and distribute the same to the relevant departments in an organization (Marakas & O’Brien, 2012). Information system of any organization follows the organization’s structure. It is very important therefore to ensure that an organization has efficient structure for proper dissemination of information. Information systems are categorized into various groups.

This paper looks at the role of computer based information systems and competitive and strategic information system in the human resource and sales and marketing departments. A computer based information system utilizes computer technology to do most of ...

Organizational change is simply the movement of an organization from one state of affairs to another. There are several reasons that could call for planned change in an organization. More so, the external environment of a particular organization could force it into an organizational change. One of the main reasons that are throwing organizations into organizational change is change in technology. The rapid advancement in technology has facilitated increased output, enhanced quality of goods and services and promoted overall efficiency. Therefore, organizations have to align themselves to these changes so that they can compete for the small market available ...

Businesses of all kinds need to devise a plan with which to follow as they grow and expand. Growth of a business could involve moving to a new premise, production of new and better products in larger quantities than before and so on. Kelly as an entrepreneur who has specialized in the food industry only makes lunch currently. However with a chance to expand and grow the business, she needs to plan for the growth and expansion. As her plan for growth involves shifting base and improving the business form in general, her plan for business growth should be ...

In determining the price of a commodity, a cost/management accountant must rely on valid cost information so as to arrive at a price that will incorporate all the relevant costs. Not all costs that are involved in the production of a commodity will have a direct impact on the price of such commodity, it’s with this understanding that management rely on cost information in making pricing decisions.

Organizations need to decide the prices that are acceptable for their goods and services. However, sometimes the prices are determined by the market forces of demand and supply and thus a ...

1. Identify Wal-Mart’s mission/vision and stakeholders

Wal-Mart is one of the leading businesses in the United States. This company has its dealings mainly in general products, discount businesses and local marketplaces. Wal-Mart’s business operations are grouped as belonging to a larger retail industry (Troy, 2001).

Wal-Mart’s Mission Statement

“To assist people save money so they can live better” (Troy, 2001).

There are groups and people who have a stake in Wal-Mart’s operations. This company’s stakeholders have been categorized into two groups namely; market and non-market (Fairfax, 2006). The market stakeholders are those people and groups which have ...

Abstract

Groupthink causes a group to make faulty decisions due to a number of group pressures and being insulated from outside opinions. In retail, this can occur when a leader such as a Manager has too much power over the group and does not consider alternatives to traditional methods or suggestions from employees. Open-minded leadership is the key to preventing a damaging groupthink situation in retail.

Groupthink in Retail

Working as a temporary salesperson in retail for a large department store offered me a firsthand view of groupthink in action. The “crisis” that the group was facing was plummeting sales. Each morning before ...