Identity Reports Samples For Students

Abstract

The Civil War has been hailed as one of the most defining events of American history. The Civil not only led to the unification of the nation but was also accompanied by another revolutionary occurrence which was the end of slavery. Several states abolished slavery during this period. One of these states was the state Washington, District of Columbia. The District of Columbia officially ended slavery in 1862 after the signing of the document “The District of Columbia Compensated Emancipation Act”. The act was signed into law by President Lincoln. The signing of this document was seen as a great ...

In the narration “Two Ways to Belong in America” Bharati Murkheje provides a precise account of the events that led to her current status and that of her sister as immigrants in a foreign land, America. Far form, their country India. For the last thirty-five years of their life, Bharati and her sister Mira have lived to see the reformation, transformations and revolutions that have characterized America. Bharati recounts the starting point of their long journey to the new land which they have found as the new home far from home. She recalls the very moment her sister Mira began her ...

Online identity theft

Online identity theft occurs when an unauthorized party acquires personal identifying data about someone such as credit card or bank account information through the internet and uses such information to commit fraud or other criminal activities. Factors that promotes online identity theft can be political, economic, social or technological in nature (Hedayati, 2012). Political factors include instability and civil wars that cause massive illegal immigration to other countries where immigrants steal identities in order to secure employment. Economic factors include unemployment and poverty that force people to engage in criminal acts. Social factors include the uninhibited communication within social ...

Purpose

The experiment aims to identify two unknown amino acids using paper chromatography. To be specific, the retention factor or Rf values of standard amino acids was used to see which one matched that of the unknowns.

Introduction

Chromatography can be defined as the separation of a mixture into various fractions by distribution between a mobile phase, which can be a gas or a liquid, and a stationary phase, a liquid or solid. Different substances have different affinities for the stationary and mobile phases. A substance that has no affinity for the stationary phase will remain in the mobile phase and move rapidly through the chromatographic system. ...

Gender roles are the differentiated social and behavioral norms that are associated with individuals of a particular sex. Social and cultural factors assume a central position in defining gender roles. This is mainly in terms of interpersonal relationship and personality of a person, meaning that the level of socialization is highly dependent on the biological and physiological differences. Gender roles differ in reference to cultural and historical context. The society expresses the idea of gender identity in terms masculinity, femininity and variant genders or a gender-neutral behavior, clothing, hairstyle and body characteristics. This paper analyzes the impacts of macro and micro influences in ...

- Bibliographical Entry of the assigned reading

Temporality and Personal Identity in the Thought of Nishida Kitaro by Gereon Kopf

- What does the assigned reading cover?
The reading covers an analysis of Nishida’s conception of an individual in terms of self-determination from the concept of contradictory self-identity compared to the models of personal identity. Some of the models that are mentioned in the reading include monadology and selfless continuity. The author makes an attempt to address the question by analyzing the theory of essentialism developed by Leibniz’ along with theory of reductionism developed by Derek Parfit’s. He introduces a third theory by the name personal nonduality that derives its ...

The internet is evidently the most indispensable activity for the generation. We use it to connect with friend, conduct shopping, banking, blogging, seeking medical attention among other. It is used for almost everything. In order to conduct these daily activities effectively, there is a need to develop a way to prove that you are whom you say you are online. Cyber crime has gone a notch higher. Individuals and businesses have suffered losses amounting to billions of dollars yearly. Approximately 12 million Americans have been affected by identity of some kind in t6he past two years. According to the Federal Bureau of ...

Letter of Transmittal

[Professor’s Designation]
[Institute Address]
Dear Mr. /Mrs. /Ms. []:
Enclosed herewith please find the requisite formal report on the topic of “Identity theft happening to our children” duly completed in all aspects as per laid down requirements.
[Writer’s Name]

Executive Summary

This report describes a specific type of identity theft which is related to children. This report is organized in such a manner that a brief introduction is followed by various signs of identity theft happening and then a comprehensive discussion about the impacts of identity theft on children. There are three exemplary situations are given ...

Introduction

Brands have existed since ancient times, as evidenced by the fact that individuals have always used unique marks to distinguish their products from those produced by other individuals. However, the main reason for branding in ancient times was to prevent the theft of property. Despite the origins of branding, its main purpose shifted to enhancing the visibility of products as humans engaged in increased commercial activity with each other (Hampf and Lindberg-Repo, 2011, p. 1). Consequently, the concept of brand development arose. Brand development refers to the efforts taken to increase the success of a brand in the market ...

In-group Bias

In-group Bias

Description of the phenomenon

The phenomenon of in-group bias is retrieved mostly from the real world experiences that indicate favoritism and subjective positive perceptions for the members of the group with which individuals identify and opposition, dislike and subjective negative perceptions for the members of other groups (Wilcox, 2011; Jørgensen, Bäckström & Björklund, 2012).
Wilcox (2011) observes that in-group bias occurs not as a result of a social historical precedence, but mostly as a result of shared prejudices that shape people’s minds, but not their guts. Therefore, the in-group bias appears as an individual manifestation of a collective thinking, developed ...

Introduction

Hake is a financial services provider that offers homebuyers mortgage options which are considered to be cheap. It is a privately owned company managed by its founder and CEO, Alan Hake. The focus of this enterprise is to allow consumers to get access to home loans at a low interest rate. These goals can be achieved with the design, development, and implementation of an efficient computer network with the intention of controlling expense by keeping labor costs low. The company’s system will need to meet tight security guidelines. The security and privacy of the consumers’ personal information will be at the ...

Introduction

Literature Review
Psychologists have previously considered societal norms, behaviors, attitudes, communication of knowledge and observations made by others as determinants of intergroup beliefs. Several studies have provided support for this premise. These studies have demonstrated that there exists consensus among the stereotypical beliefs of different individuals. These studies also showed that prejudice and stereotyping result from clearly defined and established group norms. The studies also found that racial attitudes of different individuals differ depending on the societal norms professed in the immediate environment. This shows that individuals exhibit relatively favorable intergroup attitudes that are dependent in the beliefs ...

Management

Abstract
Conformity and differentiation are strategic tools that businesses utilize in order to gain advantage in the competition. However, institutional theory, including the resource-based literature opposes the existing view about differentiation. The trade-off in many industries suggests that extreme differentiation and conformity appears to damage performance while moderate differentiation creates an opposite effect. This discussion will explore the context of conformity and differentiation from related theories and evaluate the statement, whether the trade-off could provide a better advantage for the any industry.

Introduction

The context of differentiation and conformity refers to how an organization or business establishes its identity. Every ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed by ...

Luxembourg is a potent brand due to its geographic and historical position. It is mainly branded through the use of customer based brand equity through the personalization of communication and customization of its products and services. It has developed a “Made in Luxembourg” label to distinguish its products and services when exported abroad. Luxembourg also has the “Luxembourg for Business” (LfB) brand which establishes a corporate identity for Luxembourg as a “brand with a pro business reputation. This paper discusses the development and further improvement of Luxembourg’s country branding through the following brand management components: Building a strong brand; Brand positioning; Choosing brand elements to ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political
In relation to politics, various factors impact the apparel industry and ...

Agency Management & Processes

Executive Summary
The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

Linda Farrow Sunglasses

Introduction
The luxury industry comprises of different segments and according to the 2014 statics, it is evident that the business experienced a healthy growth of about 7% and was expected to grow further in the future (Linda Farrow, 2013, p.22). However, it is evident that international travel and tourism are some of the factors that have enhanced luxury experience across the globe. Apparently, luxury spending is done by both individuals and tourists in a given area, and the culture is continuously gaining popularity in the recent past. Marcom analysis in business studies refers to the analysis of the various ...

Abstract

PSA Peugeot Citroen is an automobile manufacturer of France and is fundamentally engaged in producing light profitable and traveller vehicles. The PSA group fundamentally functions in Europe, the Head Office of the group exists in Paris, France and its potential workforce is little above one-hundred and ninety-eight thousand individuals. PSA Group stands in the second position in the Europe in terms of manufacturing automobiles with a proportion of approximately fourteen percent in the European marketplace. The dominant stand of the company the marker improves its brand identity of the institution and as well promotes financiers’ reliability. Nevertheless, stiff rivalry ...

Introduction

Music has no boundaries and is listened by all sections of society, globally. Whether it is in English, German, French, Hindi, Mandarin, Arabic, Urdu, or any other language, music is enjoyed by one and all for its sheer power of attraction. It is not necessary that all audiences like the same kind of music, and it is also not true that all artists are liked by all. Tastes differ, and preferences are many. While some would pledge their hardcore support for the songs sung by Madonna, or a Lady Gaga, they need not necessarily have to agree that they are ...

Introduction

The Chinese culture is one of the oldest cultures in the world, covering large geographical location in China. This culture varies greatly between the different provinces, cities, and towns in the country. The Chinese culture comprises of diverse religious beliefs, visual arts, music, literature, and cuisine (Chen, 2006). Presently, China comprises of 56 different ethnic groups, with Han Chinese being the largest group. However, most of the smaller ethnic groups have merged into other major groups. Most social values in the Chinese culture are derived from Confucianism and Taoism

Current/historical event

There has been an accelerating development of both inward and ...

Executive Summary

Storage, scalability, accessibility and security have always been the key problems faced by technology officers across industries ever since their operations have been made to run on enterprise platforms. With the progress made in the area of information and communication technology along with the development and popularity of social media and other data sources, the volume of data generated is huge, which every organization wants to exploit in order to arrive at meaningful intelligence that can help in growing their businesses. Storage of this huge amount of data, its retrieval and the associated costs are challenges for the organizations, ...

Introduction

Steps towards the creation of a successful e-marketing strategy
Marketing environment
Environmental framework identity
Strengths and the weaknesses of the business Environmental framework identity
Formulation of the business marketing plans.
Marketing strategies based on the business Niche and target markets
Positioning and differentiation strategy
Domain name and SEO strategy
The Business Cost analysis
Development of the business ideas
Creation of a business website prototype
Creation of a wire frame and a navigational outline strategy
Creation and the analysis of the social media strategy
Creation of a business email newsletter.
Identification of business matrices in the business success analysis
Development ...

Executive Summary

The prevalent positioning has diverted the brand image of all the Daimler products to be luxurious in use and niche in pricing, in spite of the corporate brand aiming at building an image based on product quality, safety features, and services. In case of Daimler, the management of the corporate brand, the eventual positioning of the corporate identity (through integrated marketing communications), and the strategic association between the brand portfolio and corporate brand is managed under the Daimler’s brand architecture framework (Keller, 2009, p.251). The latest target for focusing the product and corporate branding for Mercedes comes in ...

Executive Summary

Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag.
This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...

Report on Current Trends in Information Security

The internet is termed as a revolutionary change in respect with the technological and societal changes it has brought about. The ease of access and exchange of information has become a phenomenon that is replacing old concepts. Companies are outsourcing their services to companies located overseas through the internet. The place and time of working has been greatly impacted by the internet. People work from the comfort of their homes at any time of day and night possible through internet connectivity.
Through seamless exchange of information over the internet, security concerns have been raised. The three major information security areas ...

Illustrated Strategic Report

Introduction 154 Words
The fashion industry is one of the fastest growing industries in the world economy . This is mainly brought about by the fact that the world population is overshooting, hence the continuous demand for apparels, clothing, and other fashion products. Another notable reason is the growing trend for globalization. With companies in the fashion industry only serving domestic markets before, more and more ones are starting to expand overseas.
The North Face is one of the most valued brands and companies in the worldwide fashion industry. The company specializes in marketing its outerwear, coats, fleeces, foot wears, ...

Abstract

This report intends to present a deeper understanding of the core issues related to the analysis of one of the tales of Apartheid Archive Project. The methodology section is to explain basic concepts which are used in the analysis of the tale and to justify and contextualize the employed approach. The analysis part is intended to identify the key concepts that hold the narrative together, identify its role within the apartheid system and establish any overriding effect which it has on political and social level. The conclusion support the notion that the subjective account of one's experience can be placed ...

Company Profile

Revered as the biggest e-commerce website around the globe, Amazon Inc. is an American multinational entity engaged in e-commerce selling and cloud computing. Founded in the year 1994 by Jeff Bezos, the company is headquartered in Seattle, Washington DC. Amazon is the biggest e-retailer in terms of revenue and market capitalization. Beginning with the modest background of selling books and Blu-Ray DVD’s, Amazon today offers more than billion products and is now operating globally with presence in 19 countries. The company is listed on NASDAQ under the ticker symbol of AMZN and is also the constituent of NASDAQ ...

Executive Summary 3

Introduction 4
Theoretical Background 4
Brand Love Scales 4
Definition of Love 5
Personality of Brand 5
Image of the Brand 5
Brand Love’s Elements 6
Brand Romance 7
Brand Attitude 7
Brand Loyalty 7
Fashion Brands Love 8
Brand Love in Cell Phone Industry 8
Brand Love Creation by the Companies 8
Apple/Samsung/Huawei 8
PepsiCo 9
Benetton 9
Conclusion 9

BIBLIOGRAPHY 10

Executive Summary
Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

IKEA Company: Is the Company Success Sustainable?

Report

Abstract
IKEA today is more than a company, it is a community of highly motivated people who share the company’s values, mission, and goals. Being one of the global leaders in the sphere of household goods production, IKEA adheres to the proactive position in environmental and social issues justifying the branded idea of creating a more sustainable home life. In this paper, the sustainability factors affecting the success of the company on the international arena are analyzed. IKEA presented an unrivaled consistency in the realization of various ecological and social projects, in cooperation with suppliers and partners ...

Question: Does giving organizations or individuals the ability to purchase very specific demographic information help produce a fairer and more equal society or is it a threat to privacy and security? Should governments limit the type of information marketers can use? Do governments have this power?

Introduction

With the advancements in technology and computer programming, there is a new application or service being developed every day. The companies require certain information regarding the consumers in order to understand their needs and demands regarding various products and services. The companies or other computer programmers and even entrepreneurs can utilize this information ...

H&M (Hennes & Mauritz AB) refers to a Swedish international retail clothing firm. H&M is popular for its fast-fashion clothing for women, children, women and teenagers. H&M operates in 61 countries and has more than 3, 700 retail stores across the world (H&M, 2016). For purposes of this assignment, I decided to visit one of the retail stores of H&M as a mystery shopper. Specifically, I visited H&M store located at the Pavilions Shopping Centre in the Birmingham City, United Kingdom. Therefore, the following is my experience and observations regarding H&M store of Birmingham, UK. Also, I will include some ...

The Globalization Effect

The Globalization Effect

Political and Economic Overview

Located on Africa’s southeastern coast, Mozambique is a picturesque country with abundant natural resources, a diverse population, a rich cultural heritage, and a troubled political history. The former European colony underwent a period of turbulent political and economic change during the latter half of the 20th century. As Guilengue (2015, para. 2) asserts, the phases began with a decade-long struggle to gain its independence from Portugal in 1975. Mozambique continued its political transformation, going from a one-party state system (1975-1992) to its current multiparty democratic system (Guilengue, 2015, para. 2). During this transitional period, the ...

Netsky and Sasser Worms

The earlier versions of the Windows operating contained several network-based vulnerabilities. On many occasions in the 2000s malicious scripting programs commonly known as worms exploited these vulnerabilities. The most prolific of these worms were Netsky and Sasser Worms. Although these worms were differently functioned, their basic structure was the same. Evidently, both worms shared the same creator in Sven Jaschan. The Netsky worm’s distribution depended on email communications. It was an attachment will be active if opened. Once opened, it would search all the email addresses and dispatch copies of itself to all the addresses. The damage was ...

Foundation Course – Researching Psychology

Abstract Page
The research being conducted has practical, theoretical and scientific value in the research field. Lacanian discourse analysis helps identify the treatment in psychoanalysis, can be applied to studying mental and social characteristics of a language spoken by various minorities.
An interviewer and an interviewee took part in a research; the conversation was written down and attached to the paper on the consent of the interviewee. The theory of Lacanian Discursive Analysis has been applied to the paper in order to identify the symbolic and the imaginary unconscious reflected in the language spoken.
In the first section ...

Abstract

Three distinct variables were theorized and examined in the parameters on the outcome of the productivity of the lactase enzyme. The assessment of the temperature, substrate composition and the pH were reviewed in this experiment. The pH values were recorded over time. The effect of the pH on the lactase production in addition to the qualities of the substrate identity and the temperature were documented. In consideration of the findings of the experiment, it was discovered that a pH between 5 - 7 is the most suitable pH for the production of lactase. In this lab report, the works of ...

1. Explain how the Internet has aided criminal activity.
Internet crime is any crime or ill-gotten on-line activity committed on the web, through the web or exploitation the web. The widespread web crime development encompasses multiple world levels of legislation and oversight. within the difficult and ceaselessly ever-changing IT field, security consultants ar committed to combating web crime through preventative technologies, like intrusion detection networks and packet sniffers. Internet crime could be a sturdy branch of law-breaking. fraud, web scams and cyberstalking ar the first varieties of web crime. as a result of web crimes sometimes have interaction folks from ...

Abstract

Paul Rand was an American graphic designer whose works were characterized by the use of humor, symbolism in visual image and the rebus-like pun. A self-taught designer who learned about graphic designs reading journals and books, he was famous for the creation of corporate logos and posters like that of IBM, ABC Corporation, Enron and Atlas among others. His two masterpiece creations, which are still in use today, are IBM logo and IBM poster. This paper has given an in-depth analysis of the two along with a glimpse into the life and career of Paul Rand and his contribution to ...

International Strategy Plan - BMGM Corporation

Executive Summary
This report aims to enact the analysis of the development and formulation of an International Expansion Plan for the organization The Address that incorporates under its umbrella several brands of luxury hotels and resorts. For the time being the organization is operating exclusively on the UAE market and have developed strong differentiated brand in this location.
The report will look at the specific country of entry – Japan that was placed into the focus of the expansion strategy. The analysis reveals potential room for development and favorable political and economic environment in Japan that will enable The ...

Executive Summary

The objective of the report is to analyze the current scenario that Vader Corporation is facing along with a Detailed analysis of all the decisions taken by senior management of Vader Corporation that are responsible for the current situation are presented in the report. The report further discusses several options that the Vader Corp. may exercise in coming days. The report also looks at the reasons that drove the vader into such complex situations.

Table of Contents

Introduction
3
the Vader Corporation
3
rapid Acquisition
5
change management
7
internal stakeholder management
...

Introduction

Myths and legends played a vital role in the progression of culture of the great civilizations of in the ancient world. In today’s ideological contemporaries, the role of myths to a specific culture fascinated scholars for ages and several theoretical approaches were attributed to understanding the context of myths. In this discussion Eastern mythology will be explored specifically the myth of the creation of the universe and Japan. Exploring the mythological context of creation employs the feminist and anthropological theoretical underpinnings. In addition, referencing other literatures to explain how the Japanese society makes use of the myth, its ...

I conducted an interview with a Mary S., a 46 years woman, who has three children. To answer my question about gender, she recalled how she brought up her daughters and how her parents raised her and her younger brother, etc.
Gender can be called "social sex." Our sex is determined at the genetic level and depends on the biological characteristics while gender dependent on the social environment in which we grow. Our gender may coincide with our sex but can also contradict to it.
On the question of what the term “gender” means and how the gender differs ...

BODY4

Methodology.4
Literature review5
Importance of Network Safety to Business5
Attacks to Beware and Stay Alert to..6

Businesses Largely Preferred by Cyber Criminals.7

Damage and Fiscal Losses as a Reason to Consider Network Security worth Adopting10
CONCLUSIONS AND RECOMMENDATIONS FOR COMPANIES TO CONSIDER AND THAT IMMEDIATELY.12
REFERENCES14
Introductory Remarks
Besides its heavily advertised advantage of connecting people, the internet does connect criminals to them. Recent decades have seen numerous internet-associated gadgets, systems, and services emerge like email, smartphones, computers, social media, websites, and cloud-based services actively applied in the business environment these days. Unfortunately to all, there have always been ...

Report on 3 different cultures within Australia

Report on 3 different cultures within Australia
Australia is an ethnically diverse society owing to its history. Indeed, one out of four residents of Australia were born outside the country while many others are either first or second generation Australia in the sense that they are either children or grandchildren of migrants and refugees in Australia. This identity of Australian people is due to the convergence of various factors. Similarly, the presence of various ethnic communities in the society has led to a multicultural society in the country. In essence, the culture of the people of Australia is a western ...

Overview: This document provides guidance to help ensure that your written work produced for this organization meets professional and corporate standards, relevant to the field of chemical engineering. A study of over 100 major U.S. companies employing a total of 8 million people indicated that it is more important today to be skilled in writing than ever before (Markel, 2012, Ch.1 p.3).
Audience and Purpose: Technical communication (documents such as letters, reports, memos, etc) that you produce in the workplace each have an intended audience. Your audience may be your colleagues and/or management, or people outside of our organization. ...

Cultural Analysis of Singapore

Arguably one of the youngest nations, Singapore has been identified as one among the emergent markets as far as foreign investors are concerned. For this reason, many corporations are headed to Singapore amidst the globalization craze. While this is the case, it is exceptionally important to comprehend the culture of Singapore. Considering the main key determinants, Singapore performs as follows:
Source: http://www.ukessays.com/essays/marketing/a-socio-cultural-analysis-of-singapore-marketing-essay.php
Speaking of culture, Singapore has been recognized as a boiling pot of cultures, thanks to its rich immigrant history. For this reason, the nation is multilingual, with the primary languages being English, Mandarin Chinese, Malay language ...

Race, sex and appearance are some of the easiest ways to segregate people. Whatever goes up against the status quo, whatever goes against what the majority of the population expects, whatever it is that is simply “unnatural” from a person’s point of view will always be called into question. In this case, the topic of the report is race. Like many other species on the planet, the human race is divided into different appearances based on where they were born.
Today the world is getting smaller, a single country no longer holds one form of citizenship alone, and a person ...

The play, Wit, by Margaret Edson, tells the story of Professor Vivian Bearing. The play opens with a monologue by Vivian in which she shares with the audience that she has been diagnosed with stage four ovarian cancer, and that she will be dead by the end of the play. The following scenes explore Vivian’s past as well as her present. She offers commentary throughout the play, as she becomes the narrator of her own life, and ultimately, her own death. Through this commentary, we as an audience are allowed to witness Vivian’s personality. We learn what she ...

Project 2

This paper compiles a report on an interview that was conducted on an ICT (Information and communications technology) manager who was concerned with service management in a firm. The firm was Oracle Corporation and the manager was in charge of service administration in Redwood, California branch. The company is a multinational and focuses on building tools for database improvement and software application. Some of the notable products of the company include: Oracle software such as Oracle SQL developer, Oracle fusion middleware, databases such as TimesTen and many more (DATAMONITOR, 2011). Therefore, the interview entailed the management style the manager used at the ...

Face Recognition System

Categorization and Features
Face recognition system is a biometric system-any automatically measurable, robust and distinctive traits that can be used to identify an individual- that operates in two modes; face verification or authentication, and face identification or recognition (Li & Jain, 2011). Face verification postulates a one to one match that likens a face image in question against an enrollment face image whose identity is being claimed (Li & Jain, 2011). A distinctive application of this mode is person verification for self served immigration clearance using E-passport (Li & Jain, 2011). On the other hand, face identification encompasses one-to-many matching that compares a face in ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

ORDER CUSTOM PAPER

Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Human Development

Sigmund Freud is considered the father of Psychology owing to his immense contribution in the study of Psychology. Freud articulated the Psychosexual Theory of personality Development, which has gained much recognition worldwide by other psychologist. Freud argues that children are born with sexual energy that gets satisfied in different parts of the body as they grow. On the other hand, Erik Erikson, a German Psychologist proposed eight stages through which all individuals go through, and he called the stages Psychosocial Stages of Development, stages that he categorically termed ‘conflicts’. Resolution of one stage brings the foundation of negotiating the challenges ...

I. Vulnerability Assessments
A wireless connection in the 20-people organization has the same vulnerabilities that other wireless network. A wireless network has the characteristic that virtually anyone inside the radius of the wireless network could have access to the network, have unauthorized access and create problems with the information flow. The information technicians of the company must consider the following risks and vulnerabilities of the network:
Default Keys: They are the passwords that manufacturer brings into the router by default. Several administrators and final users forget to change the default password creating a risk for the organization. The NETGEAR ...

Disney’s communication: A Website Review

1. Introduction
Disney’s website is based on graphic representation of the most popular and latest characters created by the movie company. The www.disney.com.au website’s navigation is based on the image tabs, and the layout complies with the style guides described by Lynch and Horton. The below essay will focus on different website elements that make the Disney.com.au pages responsive, interactive, and user friendly, based on the general guidelines of styling and designing pages.
2. Website Analysis
The purpose of the Disney website designed to engage with fans of movies and provide information about the screening, merchandise, and ...

<<FName, LName>>
<<Class>>
<<Professor>>
<<School>>
<<City>>, <<State>>
<<Date>>
Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Tourism, hospitality management sectors are interlinked to each other to some extent and it is argued that Tourism, hospitality management are interrelated and have many cross-relationship to cover the entire sector together. Tourism and hospitality are closely related but not mutually exclusive; as hospitality is the least concerned with providing the needs of tourists. The definitions of hospitality and tourism field falls under “travel and tourism”. It is sensible to study the linked sectors together in detail on strategy and operation level. This research describes and demonstrates the close interaction between the tourism and hospitality; and flexibility of the ...

The reality of higher court lacks the excitement one may have grown accustomed to in the evening television crime dramas, but the wheels of justice were turning today nevertheless.
Ryan Barley was one of two defendants whose cases were brought before Judge William Worsham today in district court. Barley appeared in an orange jumpsuit and leg and waste shackles.
Barley is accused of theft by embezzlement after being connected to a scheme to move thousands of dollars from a local construction union to private accounts opened earlier this year by Barley. State investigators were called in when an audit ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016).
The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

The Defense Counsel was called Chris Churchill

Nature of the Matter: Criminal Case
What Happened: A Description
The accused in this case had been charged with the offenses of possession of stolen property and stolen identity or identity theft. Spitney had been found in possession of a social insurance card that did not belong to him and a boat operations license which he was at pains to explain where he had got it. From the conversations I had with both the Prosecuting Counsel for the Crown and the Defense Counsel for the accused, the suspect admitted having committed these crimes and was thus sentenced by the ...