SWOT Analysis: Blockbuster Inc.
Blockbuster Inc. is considered as the largest video rental chain in the world with its headquarters located in 201 Elm St Dallas, TX, 75270. The company grew quickly that it has transformed into a global chain, offering videos, DVDs and other subscription programs (Nightingale, 2008). David Cook founded the company in the mid-1980s as an alternative to small, local operations with limited video rental selection. It provides in-home, retail movie, and game entertainment, in over 9,100 stores throughout the Americas, Europe, Australia and Asia. It serves approximately served three million customers in