The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix.
Promotional strategies are advertising, personal selling, public relations and sales promotion. These are also called a promotional mix and entail the promotional plans. The marketing mix has elements such as promotion, product, price, and distribution. The elements target the market.
Communication is the exchange of meanings by use of common symbols. Marketing communication includes mass communication and interpersonal communication. The process of communication must involve the sender Continue reading...
Essays on Business - Page 19
Free Discipline: Marketing Essay Example
The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix.
LGBT Civil Rights And Discrimination Research Papers Example
Following the American Psychological Association’s Guidelines Name: Institutional Affiliation:
The oppression of the LGBT community, as well as their denial of civil rights, has become a commonplace fixture in today’s society. Many people see them as different, or abnormal. They see no reason to provide them with the same basic rights, such as marriage or parenting, that straight people are provided. Some feel so extremely about the LGBT community that they harm members, actions known as hate crimes, in order to instill fear, or set an example. The LGBT community is gaining progress in many separate states concerning their civil rights, but it appears that where progress Continue reading...
Good Example Of Essay On Statistics
Definition of statistics
Statistics can be defined as the science involved in the study of data. It entails collection (acquisition), organization and analysis of data which allows for drawing of conclusions. It also allows for measuring, controlling and communication of uncertainty (Witte & Witte, 2010).
Types and level of statistics
There are two types of statistics, namely: descriptive and inferential statistics. Descriptive statistics quantitatively describes features of a set of data represented numerically. It involves summary of the population data numerically or pictorially/graphically thereby deriving measures of central tendency, measures of dispersion, relationship and correlation and measures of Skewness and kurtosis (Witte & Witte, 2010). Inferential statistics entails studying Continue reading...
Research Proposal On Theoretical Contributions To Intergenerational Maltreatment Transmission
INTERGENERATIONAL NATURE OF CHILD MALTREATMENT
(Name of Student)
INTERGENERATIONAL NATURE OF CHILD MALTREATMENT
Intergenerational child maltreatment has been a taboo topic in previous research on child abuse with very little research undertaken on the topic despite the gravity of the issue in modern society. Intergenerational child maltreatment will form the topic for this research study, with exploration of the forms of child abuse and to examine the patterns of child maltreatment and adaptive coping to the numerous forms of child abuse among survivors of the vice. The hypothesis for this research will therefore be: experiencing more types of abuse would determine the relation between Continue reading...
Good Rational Appeals Versus Emotional Appeals Research Paper Example
Advertising makes products known to consumers and the only way to ensure that an advert reaches the right audience is assessing the needs of a market before coming up with products that would satisfy those needs. This involves a number of advertising strategies that need to be taken into close consideration. In most occasions, corporations choose to advertise their products with the view of informing their targets markets of the importance and the advantage these products have over others that may satisfy the same needs. However, such corporations do not give much weight to the fundamentals of advertisements which Continue reading...
Report On Advertisements
Adverts are part of our everyday lives. As one of the most effective forms of mass communication, adverts are essentially designed to attract people’s attention and draw them towards a certain product or service that the creator of the advert is selling. The last century has seen individuals and corporations perfect the art of advertising and currently, the advertising sector is a multibillion industry. Exquisite adverts grace our television screens, magazines, newspapers and roadside billboards urging us to buy certain products or services. To appeal to large audiences, the developers of adverts usually utilize fallacies such as pathos, Continue reading...
Free Essay About Gun Control
In the recent, past the possession and ownership of guns have become too easy. This has raised concerns, especially about the safety of the persons in such societies. Illegal sale and purchase of firearms has become a prolific business that happens in the backstreets. This poses a hight risk since it avails efficient means to criminals to steal and even kills their victims. Furthermore, mentally unstable persons can access these firearms. They pose the risk of using firearms to settle feuds and arguments. The legal sale of firearms requires the establishment of the sanity of the purchaser.
However, the Continue reading...
MBA Application Questions Essay Sample
1. Why are you applying for this Executive degree program? How will it contribute to the achievement of your professional objectives?
When I approach the question of why I want to participate in this particular Executive Degree program, it is easy to produce logical, sound answers insofar as the benefits the program will give me and the opportunities that come paired with this type of experience. However, it is much more difficult to express properly the drive I feel towards this type of program: I have always been drawn toward business, and while this is the next logical step Continue reading...
Free Environmental Injustice And Racism Of The Navajo Nation And Uranium Mining Research Paper Sample
The Navajo Nation is a semi-autonomous nation controlled by the United States of America’s government. It is located on the northeastern portion of Arizona, southeastern part of Utah, and northwestern part of New Mexico. Among all the Native American nations under the jurisdiction of the United States, the Navajo nation has one of the largest, if not the largest, land mass. One of the highlights in this native American tribal nation is the presence of public lands that possess natural sights such as the Ship rock that offers a spectacular view of a ship-shaped rock located in San Continue reading...
Example Of Travel Plus Business Plan
Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research Continue reading...
Relationship Between International Trade And Economic Development Research Paper Sample
There is clear positive relationship between imports and rate of economic growth of the country. The trade is considered favorable if the amount realized from the imports is more than the amount that was used to acquire them. Developing countries focus more on exporting their products while the developed countries will import more so that they can comfortably sustain their economy. Imports will always give pressure to the manufacturers to be more innovative on their production and apply methods that cut on costs so as to be able to compete with imports that are usually cheap.
International trade accelerates Continue reading...
Holocaust Genocide Essay Example
The beginning of the 20th century was characterized by the initiation of scientific development and progress. The traces of this development were visible in the different parts of Europe, broadly the Western sphere of Europe. The aims set forth against this scientific development were to develop a world that is based on progress and prosperity where there would be justice and equal opportunities for every individual. However the sequence of the progress was marred by the wars that came about in the form of World War One and World War Two. The two in their own respective capacity changed Continue reading...
Sample Essay On The Effect Of Romney & Republican Super Pacs In The 2012 Election
The first Tuesday after the first Monday in the month of November 2012, saw a tradition coined in 1845 realized once again. The citizens of United States went to the polls in their respective states to elect their president. President Barack Obama sought reelection for a second and final term against the former governor of Massachusetts, Mitt Romney. November 6, 2012 saw Obama win the elections; with the Democratic Party dominating the senate and the Republican Party the House of Representatives.
Each candidate relied on a war chest of a different artillery, money. Money spent on the campaign trail, Continue reading...
Example Of Specific Goal: To Become An Ethical Manager By Effectively Utilizing People Specific Essay
Importance of leadership traits in a manager
John Smith was a charismatic personality. A bachelor of engineering and a post graduate in management, John began his career with a top Oil and Gas Company in the world that was headquartered in U.S. After having worked there for 23 years, he opted to pursue higher management studies and got into a top management course at Harvard. After completing his MBA in marketing and finance, he joined as a Chief marketing officer at Evlon Oil Company. It was an emerging oil and gas company that employed more than 5000 employees worldwide.
The company management had high hopes from Continue reading...
Economic Strengths And Weaknesses Research Paper Sample
Introduction The United States is facing an increase in economic competition, in the new global economy. It is in the State of Michigan that fluctuations are intensely felt and thus affecting the living standards of the residents. The residents are experiencing an unprecedented period of job loss and economic upheaval, with the end nowhere in sight. As manufacturing industries decline and manufacturing jobs disappear, it is becoming increasingly clear that, for the estate and the country to thrive, individuals in Michigan must cultivate the knowledge-driven, entrepreneurial sectors of their economy, particularly so-called "high technology."
Michigan’s has developed various Continue reading...
Good Case Study On Exception Reporting Exercise
Employee performance is an area, which requires adequate management. Management can enhance employee performance through training and motivation. Similarly, employee performance can be monitored through assessment. This exception report describes a situation in which the performance of some employees, to whom additional duties were delegated, surpassed management’s exceptions. Managing this situation is useful for the firm in several ways. One is that it will foster innovation among the identified employees through motivation and empowerment. Secondly, it will facilitate employee-rewarding process; the employees who have surpassed the management’s expectations will be presented with commendations for providing additional services Continue reading...
Example Of Essay On Should Punitive Damages Be Introduced In International Law
Should Punitive Damages Be Introduced in International Law?
Different countries often have different legal policy in both their criminal and civil law systems. These differences often arise from differing social, economic, and political climates that lead to fundamental policy differences. In the area of civil the law differences in legal systems of different countries often reflect the individual countries’ beliefs as to the types of claims that should be recognized. Furthermore, legal systems across the globe often differ about the types of damages they are willing to recognize. One area in which there is a significant difference in the type of damages one can be awarded Continue reading...
Good Book Review About Narrative Of The Life Of Frederick Douglass
“Narrative of the Life of Frederick Douglass, An American Slave” is a memoir of Frederick Douglas. Douglas was an African American who born as a slave and spent his early life in slavery. Douglas, in his memoir, describes his own life, experiences, sufferings and life of other slaves in a very realistic manner. This narrative was published in 1845 and has been revised several times due to its popularity. This paper proposes to discuss Frederick Douglass and analyses his memoir and several other related aspects.
Frederick Douglas talks about his date of birth and about his parents in First Continue reading...
Good Essay About Counter-Argument On Marijuana Taxation
Taxation is one of the controversial issues in society today. There are any reasons that have been raised in support of marijuana taxation. On the same note, other scholars assert that marijuana taxation is not bet best way to undertake. It is worth noting that marijuana taxation comes with various negative issues that counter the arguments for marijuana taxation. The state is always focused at the social, economic, and political status of its people is stable. The state should not expose its people to risks, but rather ensure that people consume health products. Therefore, marijuana should not be taxed.
The Elementary Maths Curriculum Project Essays Example
The paper will be focused on the discussion of the Pre-kindergarten Elementary Math’s Curriculum developed and adopted by the Pre- kindergarten school. The mechanism towards the achievement of any mission or a vision of the school is pegged on the existing e curriculum employed and implemented by such schools. The school mission statement and the vision statement are directly linked to the goals and objective that a given school aims at achieving. The underlying factor in Pre-kindergarten school is the need to excel and produce student that can match the job market (Olivia & Gordon, 2013).
Despite the several Continue reading...
Water Pollution Research Proposals Example
Water is one of the fundamental elements that exist within the aquatic ecosystem. Ideally, clean and plentiful water is the basis for a prosperous community. Most creatures in the general ecosystem rely on water for survival. However, there are some factors that have totally effective changes in the recommended ecosystem balance. This research cites the climatic changes as one of the factors that are threatening the purity and abundance of water in the ecosystem (Geiger 89). In addition, the less water that remains in the system is tainted with pollutants, which makes it hazardous for consumption. This research will Continue reading...
Hate Crimes Committed By Whites Against African-Americans Essay Examples
Hate crimes may be influenced by economic competition and even resentment towards a particular group rather than a generalization about a particular group of people. It is the case that hate crimes are a result of prejudice on the part of the offender against the victim of hate crime. In this paper, we argue that the economic strain and the concomitant resentment that may be felt towards certain minority group as the African-Americans in our case here are mostly based on false generalizations (Stewart). This is to mean that most of the reasons that attend the commission of this Continue reading...
Good Case Study On Managing Innovation
Summary of Building of Building an Innovative Organization
The article emphases that the human resource is the main asset of an organization, when people are empowered and can work as a team then it shows individuals being at the creative centre of the of the company. Every person is considered having the ability to identify and solve a problem; therefore, harnessing such creative behavior leads to business success. Examples of characters that have combined creative insight, enthusiasm, and energy to excel include James Dyson (respected for alternative techniques in designing domestic appliance), Spence Silver (discovered the non-sticky adhesive in the post it), and Shawn Fanning (wrote the Continue reading...
Good Essay About Non
The term business culture to a great extend refers to the behaviors of individuals in an organization with regard to the meanings that people attach to their actions in the firm. It includes the organizations values, visions, norms, belief systems and habits etc. It also incorporates collective behaviors on the part of individuals working in the organization. More often than not business culture is passed down from the existing members of the organization onto the incoming or new members. Hence, organizational culture is concerned with perceptions, ways of thinking and feeling which influences business interactions Continue reading...
Clark-Lewis, Elizabeth. Living In, Living Out: African American Domestics And The Book Reviews Examples
Elizabeth Clerk-Lewis in her book narrates the experiences and lives of African American in Washington and how women worked for wealthy white families. This writer has given detailed and reliable information regarding the African American racism, since a grandmother was part of the great migration of the African American, and she could give an oral history regarding the migration. This has enabled her to publish a book with first-hand information that is not biased. Over the last few decades, the essential meaning of gender and sex had been transformed to mean something different apart from its actual meaning. Racial Continue reading...
Free Essay About Seminar Memo
“On March 20, 2014, Mr. Arnold J. Galloway, Associate Program Director and Part Time Professor, Systems Engineering Leadership Program (SELP), Loyola Marymount University, gave a lecture on ‘Mission Systems Engineering’ (ME). Prof. Galloway holds a Ph.D. in Aerospace Engineering from the University of Michigan, and is a consultant in Space- and Ground-based Missile Defense Systems, and Systems Engineering Processes for Schafer Corporation, WestWind Engineering, Inc., Saalex Solutions, Inc., Ryan Associates, and TASC.
As an expert in Mission Systems Engineering, Prof. Galloway said, that while systems engineering focused on product development, by addressing a customer’s requirement and expectations, mission Continue reading...
Free Poverty Essay Example
Poverty is one of the real issues in the World. It is the main driver of numerous socio-monetary
Issues including populace blast, unemployment, and youngster work and a climbing graph of
Criminal acts. Destitution reduction ought to be the fundamental focus of the country to make it
A Prosperous and creative nation. Along these lines, neediness end is a matter of central vitality.
Destitution intimates a condition in which an individual discovers him unable to support a living
Of standard sufficient for his physical and mental productivity. They even struggles to meet their
Fundamental necessities It is extremely challenging drawing a boundary line between
Prosperity and neediness. As stated by Adam Smith, "Man is Continue reading...
The Grand Hotel Townsville: Service Management Reports Examples
Services industry is a typical industry. Its way of operation is different from any traditional manufacturing sector. Many managers try to manage a service industry like a product company and fail. For the successful running of a service company like the Grand Hotel Townsville, it is important to understand the concepts of service operations management. The main three founding concepts of services management are service package, characteristics of services and nature of services. Service package defines the resources and its capabilities. Characteristics of the services define the input and service interaction. Nature of service defines the differentiation and segmentation Continue reading...
Example Of Essay On Greenpeace Public Relations
The Greenpeace campaign is a global movement aimed at addressing issues of environmental damages. The discussion focuses on merits of Greenpeace public relations by assessing the damages caused to P&G corporate image. Furthermore, how the maturation of social media affected such campaigns. Furthermore, it provides an analysis of whether Greenpeace or P&G is acting appropriately or not. It will also predict on the possible safety measures to be undertaken by the two organizations in the protection of the environment. According to Greenpeace, the P&G corporate image does to concur well with expectations of the public. However, the P&G counters Continue reading...
Free Military Essay Example
Berkowitz, B. (2003). The New Face of War: How War will be Fought in the 21st Century. New York: The Free Press.
Brown, C. & Major, A. (1998). Women in Leadership. USA: Army Nurse Corps Historian.
Builder, C., Nordin, R. & Bankes, S. (1999). Command Concepts: A Theory Derived from the Practice of Command and Control. Washington, DC: RAND.
Burk R. (2005). Tell me again about women in combat. Retrieved March 7, 2014 from http://www.windsofchange.net/archives/006564.html.
Castro, L., Carl, A., & Hoge, C. (1999). 10 Unpleasant Facts about Combat and What Leaders Can Do to Change them. USA: Walter Reed Army Institute of Continue reading...
Example Of Peregrine Trucking Co Critical Thinking
The transport industry, especially the trucking sector, has experienced and would continue to experience changes given the current economic climate. Economic uncertainty has brought about waves of speculation that have ultimately led to the drastic rise in fuel prices. The trucking industry has felt the direct effects of the ever-changing fuel market much more than any other industry in the United States (EPA, 2014). The rising fuel price has led to key industry players to devise ways of combating the problem. In coming up with ways of cutting the operational costs, the environment should also be put into consideration. Continue reading...
Should Children Who Commit Crime Be Tried As Adults Research Paper Example
Should Children Who Commit Crime be tried as Adults?
Before the introduction of Juvenile Court System in 1899, individuals under 17 years who committed a crime were subjected to a similar system as adults. However, psychologists discovered that contrary to the perception that juveniles were hardened criminals, they are youths who have lost their way. Thus, the main objective for the introduction of the Juvenile Court System was not to imprison and punish the juveniles, but to rehabilitate them. This system works under the same viewpoint as the other justice system, which concentrates on encouraging good behavior instead of punishing bad. Victims are given a number of opportunities Continue reading...
Safety Argumentative Essay Sample
Business Structures & Taxation Law
In the course of this paper, the prospects and business structures will be examined for the band Black Narcissus, a five-piece death metal band that is currently assessing its future as a brand. There are many different factors contributing to their current success, and their immediate and long-term prospects as a band, which will be evaluated based on current taxation law and the conditions already facing the band’s future. Already, several issues have presented themselves that must be solved:
- The issue of writing credit between the two creatives of the band and three remaining band members Continue reading...
Methodology Essay Examples
In this study, we collected data related to the four organizations, which are MOI, Etihad Airways, AECOM and ADEC. To examine the business sustainability in the organizations, we retrieve quantitative data from a total 40 questionnaires done in the four companies. Our questionnaires address macro level of issues on economic efficiency, social equity and environment accountability which are used in measuring the business sustainability performances.
In addition to the three main aspects (i.e. social responsibility, environmental performance and economic performance), we further derive five other aspects (i.e. management practices, risk management, customer management, supplier management and operational performance) from Continue reading...
Good Essay On Different Topics Of An Accounting
This essay consists of three parts. In the first part of this essay, the financial analysis of the Small Company Ltd. has been made by using the ratio analysis tool. Some of the most important ratios for this company have been calculated by using the financial information for the two years (i.e. 2012 & 2013). Moreover, important areas of the business are also highlighted that requires the greatest attention and the concentration of the management of this company.
Second part of the essay includes some healthy discussions on the stakeholders of the company and also the discussion Continue reading...
Free Hotel Analysis And Summary Report Sample
The Grand Formosa is a hotel that prides itself in providing the best atmosphere for its guests. The hotel is designed to provide the best relaxing environment so that guests enjoy their stay. The hotel’s business model looks very promising on paper. However, the previous management ran the hotel down through inefficiencies in its operations. The new management has been instituted and is in the process of turning the hotel’s business around. This paper will analyze the position of the hotel with the help of some performance measures. This is in an effort to determine whether there Continue reading...
Corporate Stores Versus Franchise Stores Research Paper Example
Franchising refers to a situation under which a business relationship involves an individual or a company owning a system, a franchisor, granting a business license to an individual or a company mandated to operate a franchise system or store on a casual basis. This person or company granted the license is usually referred to as a franchisee to the granting company or an individual involved on the business relationship. This would involve authenticating the use of the franchisor’s trademarks, operating systems and brand at a previously agreed fee. This is normally done under a series of specified agreements Continue reading...
Good An Effective Advertising Literature Review Example
Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly Continue reading...
Example Of Ellen Gates Starr Biography
The life of prominent personalities remains one of the most comprehensive topics focussed on in the field of sociology. This can be accredited to the fact that various prominent personalities played a comprehensive role in bringing about social change in the society. Worth noting is the fact that the traditional society was filled with various societal matter that hundred societal progress. As an example, the traditional society had a less regard for women in the society as evident by the fact that women were discriminated highly. Nonetheless, the emergence of prominent personalities led to mutual change of the society Continue reading...
Good Example Of Essay On The System Archetypes: Tragedy Of The Commons
System archetypes can be described as the behavioral patterns of the system. There is always a similar structure for systems expressed by circles of causality. To enable efficiency in changing the system, one should be able to identify the systems archetype and finds its leverage. A system can be drawn as a diagram set up with circles of casualty. These circles include actions, feedbacks and delays. In a system, every action has a reaction that is referred to as feedbacks; reinforcing feedback and balancing feedback. These feedbacks do not always happen immediately since the process might have delays. Reinforcing Continue reading...