Microsoft Incorporation is a leading company operating globally. To assess the company’s strategic management, internal and external analysis has been conducted using strategic tools like Porter’s Fiver Forces Model and SWOT analysis. The company’s competitor’s analysis has been discussed in detail and strategic recommendations are also provided.
Financial analysis of an organization assists in evaluating the past performance of the company, analyzing its current status, predicting future potentials and deciding strategies to maximize profits and resources (Bhadhuri, Wachowiz and Horne, 2008). Microsoft Incorporation is a company that has witnessed increasing revenues from the fiscal year