Values vs. Value by Timothy Devinney, Pat Auger and Giana M. Eckhardt
- A reflection by ‘Name’
In their article ‘Values vs. Value’, Timothy Devinney, Pat Auger and Giana M. Eckhardt, explain that, the popular belief that, there is an emergence of a truly ethical purchasing behavior among today’s consumers is a myth. They argue that, contrary to what previous researches suggest, the buying behaviors of today’s customers are based more on the tangible values the product offers, rather than on ethical considerations.
Today many corporate decisions are based out on, giving an ethically developed product to Continue reading...