There are several advantages of doing an analysis of a business before taking the business online. The first and foremost is to verify that the business is one that is suitable for online sales. A SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis will give a good indication of the fit for the products in that market environment.
Advantages versus disadvantages
A SWOT analysis takes time and money to perform. Some entrepreneurs are not capable of doing the analysis on their own so they have to pay for a consultant. If the owner is familiar and does not have the time to dedicate the ...