Market College Essays Samples For Students

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected Continue reading...

Executive Summary

There are four different modules which have been covered already in this particular assignment and it is required to cover all of these four modules to complete this particular assignment. From this entire analysis, it is found that high competition and not having an effective employee’s based approach are two major problems associated with the company which would be overcome accordingly with the help of taking effective economic decisions mentioned in the recommendation section.

Introduction

Kraft Foods Group Inc is an American based Grocery manufacturing and processing conglomerate with its headquartering located in Chicago, IL, the United States (US). Continue reading...

Business Organization

Glaxo Smith Kline is a reputable name in the world of pharmaceutical industry. They are one of the leaders and pioneers in different destinations of the world in terms of introducing most up-to-date pharmaceutical and vaccines product in the health care industry. The company was founded in the year 2000 and is headquartered in Brantford, London. The company has reported annual revenue of £25.602 billion in the year 2013. In the same year, the company was managing a workforce consist of 99,000 across the globe. The company is considered as the fourth biggest giant in the global healthcare Continue reading...

The world has become a global village where many companies producing their goods and services are marketing to the entire world. That is greatly influenced by the global economic interdependence, trade practices, and agreements in the market. For any company to be able to make global marketing decisions, it has to take into consideration the global economic interdependence together with the practices and agreements in the market.
When planning to market goods in another country there are several factors that one has to consider before investing in the market. Analyzing the pricing of goods in the country that you Continue reading...

COMPANY DESCRIPTION

Fantasy Hotels is a leading UK based hotel chain which was established in the year 2004. The company mainly focuses on establishing and running budget hotels across Europe. Over a quick span of time, Fantasy Hotels had grown into a leading player in the European hospitality sector. Even though a budget player, the company’s hotel properties provide all the basic facilities like wireless internet, LED televisions with cable access, swimming pools, dry cleaning, etc. The company manages to provide these additional facilities by charging an extra fees over and above the regular room charges. As Fantasy Hotels is Continue reading...

An ideal market place is one where demand is equal to supply leading to the right quantity of goods being supplied into the market. The goods that are supplied in the market must also be used or at least bought by the consumers in order to create a “perfect” market place. If this balance is changes or forced to change, then the resulting market would not be an ideal market. It would either be more goods supplied than demanded or more goods demanded then supplied. In either case, this will lead to higher than the actual or lower than Continue reading...

After completing the “Play a Virtual Market” simulation, my knowledge regarding how the stock market works was greatly enhanced. My basic strategy was to invest in oil, banks and energy stocks. I also picked a few stocks whose name I recognized. Fundamentally, my strategy was to buy low and sell high. I was estimating that the price of these stocks will go up because of the increase in oil prices, which then increases the energy prices.
I realize that Investing in the stock market is a risky investment. However, that riskiness can be decreased by investing in options. An Continue reading...

INTRODUCTION

In this information age, the digital revolution has transformed the industry to an information based economy. Since the late 1970s, the day to day evolution of technology has shaped the modern society by introducing globalized communication. The UK mobile phone network industry is developing day by day by introducing the new-tech systems in the market. O2, Vodafone, EE, T-Mobile, and Orange are the biggest mobile phone network providers in the UK (Rushton, 2012). This report has presented a thorough economic analysis of mobile phone network industry in the UK, considering the biggest network providers in the country.

ANALYSIS OF MOBILE PHONE OPERATORS IN UK

Mobile Phone Continue reading...

Globalization refers to the integration across the world arising from the interchange of products, aspects of culture, world views and ideas. Advances in telecommunication and transportation, rise of the internet are some of the major factors in globalization, harnessing more interdependence of cultural and economic activities.

Cons of globalization

According to Steger, there are five claims of market globalization and justice globalization. The first claim is global integration and liberalization of markets. He states that globalism begins with an ideology that attempts to establish a self-regulating market that serves as a model for future global order. The idea offers integration and liberalization Continue reading...

General Electric (G.E) is an American corporation that is a leader in industrial diversified production of such goods as jet engines, plastics and medical imaging, power generation equipment and financial services. General Electric (G.E) highly diversified product line is meant to reduce the company’s business risk (Forbes).

General Electric has a number of strengths. Among the most notable ones include the following:

Industry reputation.
General Electrical is recognized strongly within the diversified industry. Considering the energy infrastructure industry as an example, G.E leads in the areas of development, enhancement and implementation of goods and technologies that focus on gas, oil, wind and water. Most precisely General Electrical is among the leading providers in Continue reading...

The New York Times Article on Amazon Company Innovation

Amazon Company is an international company conducting electronic commerce. The company sells goods over the internet. Amazon has the ability to reach markets all over the world and target consumers who are in emerging markets.
As result of its widespread markets, Amazon uses credit cards to receive payments from its clients. Customers who use their credit cards or their United Kingdom debit cards are required to give the details of their cards when they are making orders (Streitfield 1). After the first order has been made, the company’s customer-care personnel often give the client further instructions on how Continue reading...

Coca-Cola Corporation is one of the most popular and biggest soft selling company in the world as well as the most popular brand in the world in 1886 in Atlanta Georgia state of USA by Pharmacist Dr. John S. Pemberton, whose idea was to have a mixture that would relieve tiredness and headache. The customers reacted enthusiastically and at this point he named it Coca-Cola, selling nine glasses in the first year. Dr. Pemberton sold the Coca-Cola Company in 1888 to a businessman who was patented it in 1887and given a trademark on 1893 and by 1895 it had Continue reading...

In the study of stock market prices, percentage change of interest and, the percentage change of market indices are key determinants in predicting the future performance of the stock market. When buying shares in the stock market, an investor usually compares the current price and, the future expected increase in price, which will result in profits. The future expected profit is usually calculated at the existing interest rates. Any future change in the interest will automatically have an impact on the future expected earnings. For instance, a rise in interest rate may result from inflation. As a result, future Continue reading...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them Continue reading...

1. What types of market research should Kiki employ to determine the market potential for the magazine?
Market potential is a measure of the capability of sales of goods or/and services of any category by all companies that operate in this market segment. Concerning marketing research, there are two common types: fundamental and applied. In order to determine the market potential for “Kiki” magazine, the applied marketing research should be used. This type is aimed at determining the demand on company’s product, the level of consumer loyalty, brand image of the product, the condition of distribution channels, the Continue reading...

Walt Disney Corporation is one of the planet’s most reputable entertainment companies, and the corporation established in 1926. The company created the first Steamboat Willie cartoon which introduced the planet to Mickey and Minnie Mouse in 1928. This particular cartoon launched the image that has been continuously used by the Disney Company in carrying the majority of its branding processes. However, the company’s continued success can be attributed to its early appreciation of globalization and technology to steer up its growth. Globalization refers to the increased mobility and connectivity of world markets and businesses through the expansion Continue reading...

NPV= A1/ (1+k)1 + A2/ (1+k)2 + A3/ (1+k)3 + An/ (1+k)n – C

Where; A- Annual cash flow

k- Cost of capital

C- Initial investment

n- Number of years

Therefore;

NPV= 450,000/ (1+0.11)1 + 639,000/ (1+0.11)2 + 700,000/ (1+0.11)3 + 550,000/ (1+0.11)4 + 1,850,000/ (1+0.11)5 – 2,425,000
= 450,000/1.1 +639,000/1.232 + 700,000/1.368 +550,000/1.518 + 1,850,000/1.685 - 2,425,000
= 405,405.41+518,668.83+511,695.91+362,318.84+1,097,922.85-2,425,000
= 2,896,011.84-2,425,000
NPV = 471,011.84
The NPV of the company is 471, Continue reading...

Part 1

The inside chemistry of the top management at Levendary Café at the moment seem to be very confrontationist. Mia Foster the newly appointed CEO, Luciene Leclerc the tenured Concept officer and Louis Chen the business builder in China for Levendary have disharmonious roles.
Mia Foster- The role of Mia is to provide the company with strategic direction and leadership, define the business, make meaning of the market, craft a future for the company with growth and integrates the US, China and Dubai operations. The current situation puts a challenge to Mia’s role that Chen is partially playing the Continue reading...

iShare platform

Business overview

iShare platform will be a platform where individuals will share stuff which has been used moderately. This is called and enhanced by the need to have a friendly environment which will enable people to share stuff instead of throwing the stuff to the environment. The aim of the iShare platform is to have a way in which members will share what they have instead of disposing them to the environment (Kwak, Lee, Park, & Moon, 2010). This way, there will be conservation of the environment because no item will be disposed to the environment. There will be stuff Continue reading...

Cross-listing is a process to access other stock exchange markets to collect the investments. The main advantage of cross-listing for the share-issuing companies is that due to the different business time zones, the companies have the opportunity to trade for more than the normal trading hours available. Therefore, more trading hours allow the companies to complete their ‘right issue campaigns’ in a short time. Another main advantage of cross-listing is that the companies which are listed in different countries are in a position to collect funds in different currencies that reduce their translation and currency risk. Moreover, the list Continue reading...

Abstract

Cost-volume-profit (CVP) analysis helps to estimate many relevant aspects regarding operating profit. It can be used in cases when the needed amount of the product for sale the future period must be calculated. In the current work such problems as price and quantity management with maintaining the original contribution share. Meanwhile, the most frequently CVP analysis is used for evaluation the break-even point in units and dollars, the amount at which all costs will be covered and net profit will be equal to zero. At the same time, it’s possible to provide the future estimation of new launched Continue reading...

Channel images and Brand Images

Marketing channels refers to the way in which goods and services are availed to consumers for use. All goods and services go through channels of distribution; therefore, marketing will depend on the way goods are distributed. The route that is taken to deliver goods to consumers is very important, because marketers must decide which route is best for their products.
A push strategy is considered appropriate and used by most of the manufactures. It uses advertising and promotion strategy to persuade consumers to demand their products from intermediaries. Purchasing products directly from the supplier is considered to be cheap, Continue reading...

Introduction- What is marketing?

In today’s fast moving world, nothing seems to be constant. The market is changing at a constant pace, and strategies that worked in the past are not applicable any more. We can say that the present is not like the past and future will be different from the present! It is essential that organizations accept this fact and start formulating strategies which can guide them in these uncertain times. Marketing is that part of an organization’s long term efforts which highlights its unique selling propositions to its potential customers. Marketing tries to bring out the positives and Continue reading...

Introduction

The paper will focus on fast food industry where the organization on the analysis is the McDonalds Company. To understand the activities of the business, it would be wise to evaluate the market structure of the industry. The analysis is useful in defining how the structure affects the operations of McDonalds Company. Different factors define the unique elements that are present in every market structure in terms of strategies for specific organizations in the industry. The success of McDonalds in the food industry depends on consideration of factors such as the type of goods or services produced, entry barriers, Continue reading...

International marketing plan

Executive Summary
This paper seeks to explore the marketing strategy of the creative company in Brazil. Being the first time in gaining entry into the economy, the company will have to undertake market research of the region in order to establish the customer’s wants and needs. This will give the company a clear understanding of the market destination.
This paper also provides the STEEP and SWOT analysis of the market in order to determine the market composition of this region. Implementation and control of the outlined strategies needs to be followed and adopted to the later.

Background Information

Creative is Continue reading...

Introduction

Creating a moral, economic system should be the ultimate goal of every society. A moral economy is one that is founded on the principles of justice, fairness and goodness. A moral, economic system ensures equitable allocation of resources that are scarce in nature and configures markets to ensure that they run in a fair manner. The results are to realize a stable economy that is free from exploitation, political insecurity and wars. A moral, economic system fosters peace and satisfaction among the citizens of a nation (SEA, Browne, &Milgram, 2009). It also creates a level ground for fair competition Continue reading...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as Continue reading...

Part 1

Reasons of Popular product becoming unpopular
There are various reasons that contribute in making the product unpopular in the market. As a product manager, the report to the marketing manager on the issue concerning popularity product in the company in the meeting entail the pricing factor, social status change and the brand association. Change of the price of the product contributes to changing of popularity of the product accordingly. The increase of price on the product in the market leads to decrease in demand. The customers change the preference and get to the alternative substitute. This leads to decrease Continue reading...

Introduction to finance and quantitative methods

Question one
- Ways of classifying financial markets
Financial markets refer to markets where exchanges of financial instruments take place. Financial markets can be categorized in the following ways:
- Nature of the products: Financial markets can be classified based on products ownership, the duration it takes to mature, how it is traded, size and how it can be transferred. Examples of such financial markets are equity and derivatives.
- Market participants: Market participants may be made up of professionals, non-professionals or officials of an institution. Under this criterion, financial markets can be classified as commercial banks, Central banks Continue reading...

The theme of this chapter is that such a price strategy should be adopted that attract a large number of customers and should be according to the need and requirement of the market.
- In this chapter, Kotler and Lee has explained that, before setting the price, the objective should be determined that whether it is set in order to maximize the sales, usage level and the participation or it is set in order to establish quality leadership position by adopting market skimming strategy.
- Further, before setting a price, the market competition should be analyzed.
- Moreover, authors Continue reading...

Executive Summary

This paper seeks to explain how Zara Company carries out its operations across all its stores in the globe. The paper also focuses on the possible threats that the company might encounter from potential competitors. It also analyses both the internal and external environment of the company.

Introduction

Zara Company is a worldwide business entity that deals with retailing of clothing materials across the globe. The company has its own headquarters at Italy. The company’s stores are distributed at nearly every single country across all the continents in the world. This allows for easy access to products by the Continue reading...

GROUP WORK CONTRIBUTION

This extract will involve two different elements and aspects of the study relating to Hotlips Hoolihan (Firm 1)’s that encompasses the following areas:
1. What was your firm's overall strategy?
2. What firms (and products) posed the most direct competition for you in quarter 6? In quarter 12?

Section 1: Firm 1: Hotlips Hoolihan’s Overall Strategy

Strategy has to do with the long-term and organization-wide objectives and plans that directed the operations of a given firm. Strategy sets the tone within which all the different units and components of a firm can be steered in order to meet the desired end of the owners of the Continue reading...

Introduction

Thai loin cloth is fabrics that have rectangular grid patterns. There are vibrant colors of these fabrics that are either cotton or silk. Since the ancient times, this fabric has been used as versatile fabric and with time it is losing its popularity. The major objective of this project is to enhance the use of Thai Loin fabric. The Intention of the product is to introduce this fabric to a new market and also popularize the use of the fabric. Since the use of this fabric has continued to decline from the ancient time, this project aims at introducing Continue reading...

In the present-day industry, businesses are in a complex environment as managers rely on the information systems in the making of decisions. The Business Process Model, reiterates managers to the radical rethinking and radical design to the business processes to realize improvements and performance measures in the organization. In the contemporary world, information technology is a key enabler that will ultimately transform how people think and do their work. Technology does revolutionize business concepts and automation concepts. It steers new forms of working and collaborating in the organization and externally (Schultz, 2008). Top management thinkers reiterate and advocate for Continue reading...

Brazil is the largest country both in the Latin and South America regions. It is also the fifth biggest country both by population and geographical area in the same region. In addition, it is the seventh largest economy in the world but, it is still classified as a developing nation. The country is one of the BRIC group. BRIC is an abbreviation for Brazil, Russia, India and China. These are emerging economies that have demonstrated superior economic development. They are also the fastest growing economies in the world.
Brazil’s national development bank is a major player in the Continue reading...

How should labor relations in the United States progress in the future?

Labor relations have been facing stiff opposition as well as criticism for quite some time now. Membership in unions has also drastically reduced today compared to in the 1950s. Membership has declined from 33 percent for all American workers in the 1950s to 11.8 percent today (Freeman and Hilbrich 1). The most affected areas are in the south where labor unions are virtually nonexistent. The few that remain in other parts of America continue to struggle. Remarkably, changes need to be made so that their activities can progress in the future. Scholars and researchers argue that the only successful Continue reading...

Investment Policy

This investment policy has been drafted after consideration of a number of policies on the part of the client. It also describes all the prudent investment factors that the investor deems appropriate. In this investment policy, the investor is offered asset classes that are managed under specified management styles for achieving the set objectives (Craig, 2012). The main return objective for this investment policy is maintaining the returns for the investor at a minimum of 7.5% while maintaining a moderate risk level in comparison to other market investments. It also aims at capital preservation and long term growth for Continue reading...

Marketing at A.R.I

Introduction

Hospitality is one such industry that depends largely upon the marketing initiatives. Since most of the companies in this sector provide more or less the same kind of services, the marketing and promotional efforts a particular company can go a long way in ensuring that it has a competitive advantage over others. It is vital for any hospitality company to create a comprehensive and detailed marketing plan based on its target markets and long term objectives. This marketing plan is necessary to create a win-win situation for the company as well its customers. This case deals Continue reading...

Introduction

The Walt Disney Company is an example of an organization which is in true sense a globalized company with consumers all over the world. The fascination that Disney draws is second to none and since 1929 it has been on a magical journey of movies, cartoons, theme parks, hotel to name a few. Walt Disney has been omnipresent, accessories; toys and clothing are also one way in being a constant presence. The culture at Disney is built on imagination, innovation and good business decisions in tune with the changing winds of times (The Walt Disney Company, 2014).
Walt Disney Continue reading...

Importance of logistics management and globalization

Introduction
Logistics management is an important part of any manufacturing company’s success rate; it basically controls and manages the movement of goods from one place to another, via rail, sea, air or road. Logistics management is that part of the supply chain management that plans, controls and implements the effective, efficient forward and reverse flow and storage of services, goods and necessary information between the point of origin and the point of destination, in order to meet the client’s requirements (Importance of Logistics, 2012).
In simple words, if an Indian company wants to buy capital equipment from Continue reading...