Smart Fit is a small, clothes retail shop that has been in operation for the last nine months. The store sells the latest fashions for both men and women. As of today, the store does not have internet presence, and relies on word of mouth to move its products. The business has become highly competitive in the last few weeks because of a new designer shop opened adjacent to Smart Fit. As a result, Smart Fit requires a new business strategy that would focus on getting clients through the internet.
Internet Business Models
Although there are many (internet) business models, only four