This paper examines the strategic influence of on the business strategic decision-making process. The proposed research will study a multinational company in the manufacturing industry for a period of 24 months. Action research (AR) will be used to make inquiries into the selected company and make conclusions based on the comparison previous results and recorded performance after the implementation of an integrated bottom to top analytic-strategic decision making model.
Knowledge is power and the digital age has created an unprecedented quantity of data for conversion to knowledge. Digital data grows tenfold every five years yet a majority of business ...