Business Reports Samples For Students

The federal and state governments and some nongovernmental organizations have been offering an array of assistance to elderly persons in the society. Of most importance is the support offered by both federal government and state government where they help aged people from the age of 60 years and above to access health care, housing and retirement issues. They fund various centers that offer these services for senior citizens of the nation. (Butler, 3)
In my response to the requirement of this course assignment, I selected Silver Manor Home of The Aged, which is located in Meriden, Connecticut. This independent ...

Globalization is an integration process that occurs across the world and arises from interchange of products, world views, ideas and cultural aspects. The act of globalization can be traced from the old ages to present modern world (Stromquist M. P 2009). It begun with investments, trade, migration and dissemination of knowledge and was further linked with global climatic challenges, cross boundary pollution and sharing of socio-economic resources. Location of globalization begins at the local, national then regional continuum with economic and social relations organized at all stated levels. Modern forms of globalization can be said to have begun during ...

Starbucks Corporation is one of the most successful and most admired coffee companies globally and, operates a chain of coffee houses across the United States and, globally. Its headquarters is in Seattle, Washington DC. It began with a single store in 1971 as a retailer and, a roster of ground coffee and whole bean. Currently, it boasts of over 19000 retail stores in more than 60 countries and, has more than 30 different brands of coffee. It also serves iced beverages and related products.
Globally, Starbucks is one of the leading firms in utilization of the internet to market ...

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of ...

Ergonomics plays an important role towards the contribution of better efficiency at the workplace and even in everyday life. May products are ergonomically safe and contribute towards better efficiency; however, some products may cause hindrance towards attaining efficiency because of their poor design. Most of the times, people are unable to identify the cause of decreased efficiency; therefore, ergonomics is a science that is employed commonly at the workplace. A very basic example of an ergonomic product would be a desk chair. It is important to recognize that one chair may not be the ideal chair for every person. ...

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Abstract
This report delves into John Fitzgerald Kennedy Airport (JFK). It provides a brief history as well as the old and new structure of the airport. As well, it gives a panoramic view of the old and the new structural features of the Airport for the future needs.

John F. Kennedy International Airport (JFK) Airport: An Introduction

JFK is run by the Port Authority of New York as well as New Jersey, under a charter ratified in 1947. It is amongst the leading passenger-volume airports all over the USA, as well as the busiest international air passenger entrance, managing more ...

Radio Frequency Identification (RFID)

The discovery of computers and usage of such in the business have paved way to a more efficient and excellent way of tracking down data. Radio Frequency Identification (RFID) particularly has improved the way prices of good are identified and their corresponding prices are computed. Further, it has also set a standard on how inventory tracking is done to come up with an accurate daily sales data. Gone were the days when merchants have to write down the prices of every goods they have on their sales book. Gone were the days when computations of prices and sales do ...

Change is only realized whenever modifications to a given system are implemented. This may be in line with a new innovation, new ideas or techniques of handling a given task. Adoption of these notions calls for hard work, dedication, trial and also error. People tend to resist change mainly because of the communication channels embraced, management policies, and the concept behind the innovative process. Change executors can carry improvement for the client by inspecting their preconceived thoughts about the way things ought to be carried out. Personnel must be open to change themselves; they must have the capacity to ...

Executive Summary

The strategic perspective of an organization, and the direction in which it moves helps determine the strategic position of the organization, as well as its market competitiveness, survival and growth. In the case of TESCO, being a multinational retailer, its performance and branding are closely associated (Hammond, 2008). Apart from providing consumers with a wide range of products under one roof and becoming a one stop shop for all domestic needs of the consumers, TESCO also is actively a part of several community programs and social development. Moreover, leadership in terms of quality and customer retention has been attained ...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to ...

- Apportionment, Allocation, and Absorption of Overhead

Total overhead=€650000, Thus overhead as percentage of Direct material cost=650000/3430000*100=18.95%.
Thus overhead to be absorbed to Econo bikes at 18.95% of €2150000=€407425, and to Luxi 18.95% of €1280000=€242575
**Under the blanket overhead absorption rate as was the practice, the €650000 overhead absorbed between Econo and Luxi was 2000/3000*650000=€433333 and 1/3*€650000=€216667
1. After all the service department costs are apportioned to the production departments, the next step is to spread the factory overhead to the different products or job produced. This is termed as overhead absorption ...

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

An organization structure explains in which the activities in an organization are allocated, supervised, and coordinated in order to achieve the goals of the organization. The structure of an organization depends on the type and the market structure of the organization. It is usually developed depending on the firm's objectives as it helps in determining the ways in which the operations in the business will be operated and performed. The structures allow the business management in determining the ways of allocating responsibilities to the various functions that are available and the different entities in the business such as the ...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’ ...

Executive Summary;

This paper aims at evaluating the Thurlstone Hotel. It encompasses the types of services that the hotel offers, the staff composition and catering and ethical considerations of the hotel.

Introduction;

The Thurlstone Hotel has a variety of food services that serve to its clients. The foods are divided into different categories such as; breakfast meal, lunch, dinner, buffet, family meals, conference meals, event meals and VIP meals. All these meals attract different prices depending on the type of customer and quantity of food. The hotel maintains the same food quality irrespective of the class of the client paying a visit ...

Russia is vulnerable to disruptive terms of trade because of its dependency on oil. Because of fluctuating oil prices, sluggish domestic demands, weak external environment and high rate of inflation, Russia’s economic growth declined in the year 2012 to 3.4 percent, and it is projected to be constant in 2013. Capital outflows in the Russia are expected to increase while debt ratios are expected to be favorable.
Russia is a large size economy and its Gross Domestic Product (GDP) growth rate is 3.4 percent. The adjusted dollar terms of the GDP, purchasing power and income per capita is $ ...

Executive summary

The international human resource practices in the worldwide business require effective management to ensure unceasing existence of the global business organizations. Avon being a multinational beauty company operates globally in the manufacturing and sale of the beauty products for women, apparel and fashion ornaments. It conducts its operations in over 100 countries and does direct marketing to its consumers through 5.8 million sales representatives and it has over 42,500 associates allied to it.
This report incorporates discussions and evaluation of the strategic international human resource practices of Avon in terms of staff training and development, the reward management ...

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Executive Summary

Jimmy John’s Gourmet Sandwiches is a restaurant chain based in the United States with more than 1,500 locations in 43 states. Jimmy John’s was founded in 1983 by Jimmy John Liautaud, and today the chain is the privately held company with headquarters in Champaign, Illinois. Most of the locations (98%) are franchise-owned with Jimmy John’s Franchise, LLC, as a parent company.
Today there are no Jimmy John’s foreign units, and all restaurants are located within the United States. According to the Franchise Times Estimate, the 2013 sales of Jimmy John’s Gourmet ...

Introduction

Analytically, Softwood Ltd has been experiencing growth in the recent years thanks to its large client base. In its effort to expand, the business should make sound financial decisions to avoid a possible decline of its current position.

In their endeavor to expand, Softwood Ltd has various sources of finance to rely.

1. Internal sources
Internal sources encompass all sources of finances within the company. These could be retained profits, proceeds from sale of furniture of the company’s property and personal savings by the owners of the venture (Dlabay, 2008).Examples of internal sources are;
- Retained profits
- Tighter credit control
- Reduce inventories
- Delay paying trade payables
2. External ...

INTRODUCTION

Information management is an important concept in any organization. The management of IT management is an important aspect because there is a need to ensure that the business aligns with technology optimally. There are frameworks that have been developed to ensure that IT service management is achieved and undertaken well. One of the frameworks is ITIL (Information Technology Infrastructure Library). One of the objectives of this report is to convince the Terra Firma management to adopt ITIL framework to manage their IT services. The report will then recommend the business process reengineering for the organization. This will mean that ...

Business report

Financial repression can be seen in many countries. The concept of financial repression was introduced in 1973 by Stanford economists Edward S. Shaw and Ronald I. McKinnon. The term financial repression means a government policy which aims at lowering interest rates and restricting capital movements. The goal of such government policy, which concerns monetary policy, is to reduce the government debt. Such government measurements can be defined as “stealth tax” (Polin 3). The long-term goal of such measurements is to reduce unemployment in the country and to spur the economic growth. It can be said, that such measurements can ...

Project Title: Selection Materials

Module Code:
Project Due Date:
DCU Statement
Plagiarism means presenting another person’s words, ideas, designs as your own word. Plagiarism comes in a different form, like copying text, diagram, formulae, etc. Plagiarism is a serious offence. Plagiarism is referred to the disciplinary committee of the university. Committee will take the serious action on the plagiarized materials.

Aim and Objective

This project is being aimed to model the stress the board by considering a typical beam supported by the equal pressure on the bottom and it must withstand a point force.
1. Introduction
The material selection is the process of designing a ...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity ...

Introduction

The Best Western PLUS Chateau Granville Hotel is a five star hotel in Vancouver, British Columbia located just a few minutes’ drive from Canada Place. The location of the hotel makes it suitable for business travelers during their stay as majority of corporate location in the area are near The Best Western PLUS Chateau Granville Hotel, including St. Paul’s Hospital, Provincial and Federal Courts, and Vancouver Coastal Health. The hotel provides convenience for the busy business travelers, as it is located near the new Canada Line Rapid transit from the Vancouver international Airport. The hotel offers ample amenities ...

With every business or organization, there is a business model. Each individual industry tends to have a standard model in which organizations conduct their business. However, this is not always the case. Take for example the PGA Tour. Rather than follow the patterns of most other sports organizations and teams, this company has created its own model in order to make the best use of its resources. By making the best use of its limited resources, supporting charities and players, and creating a strong business culture, the PGA Tour creates an experience which retains its fans, players, and partnering ...

A person needs to remember President G. Bush world economic speech when he said, and I quote” Competitiveness does not mean protectionism. However trying to improve quality and productivity at home” to understand the scope of Deming’s philosophy in the success of cooperate life. Traditionally, most companies used to apply performance appraisal practices in order to archive their goals. Thanks to Deming the founder of the current management elements who sometimes is fondly referred as, and I quote the “Messiah of Management”. According to the global economic research studies that have been conducted in the recent years, most ...

I. Introduction
a. The Site:
The site that is accessed is BP at this URL: http://www.bp.com/ . It provides access to various information about BP including company information and historical background; as well as portals to products and services, sustainability, investors, press, careers, and the Gulf of Mexico restoration .
b. The Goal of the Company:

world in a safe and responsible way” . As such, it was also indicated that through the products and services produced by BP, the organization is enabled to “provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving and the ...

Vitamin C Clock Reaction: Kinetics

Vitamin C Clock Reaction: Kinetics

Abstract

Collision theory refers to a theory that was proposed by Max Trautz and William Lewis independently. The theory qualitatively offers an explanation on the way chemical reactions take place and the reason behind differences in reaction rates in different reactions. The rate equation for a given chemical reaction refers to the equation that provides a link between the pressure or concentrations of the reactants and the parameters that are constant partial reaction orders and the rate coefficients. This experiment aimed to determine the rate of reaction of reaction between iodide and hydrogen peroxide and ...

Section 1

Chipotle Mexican Grill, Inc., is a US based operator that specifically deals with Mexican foods with a particular focus on burritos and tacos, it has its outlets located in many regions across the globe, and these regions include Germany, France, Canada, and United Kingdom among many other countries. Ensuing its developments and stance in the contemporary time, Chipotle has since released a mission statement that merge well with its aspirations and futures perceptions, they refer their mission statement as Food with Integrity; this mission statement essentially accentuates the great effort they put in ensuring that they use natural organic ...

On behalf of the staff of Gilani clothing company, I would like to thank the public and our customers in particular from all the nations, for believing in us and supporting us to make us who we are today. Your backing cannot be underestimated and it humbles us to say that we would not have made it without each and every one of you. Gilani clothing is a big company multi-national company that gives the best of product to its customers. In addition to top quality products, Gilani clothing has several initiatives to giving back to the society. Observing ...

Business Ethics and Corporate Governance

Business Ethics and Corporate Governance

The Board of Directors of the company is one of the two organs of the company that is charged with running of the affairs of the company. The other organ is the General Meeting. This paper will constrict its discussion to the roles played by the Board members. Towards the end of the discussion, the paper will advance the argument that the roles played by the board members of the company are likely have changed dramatically due to the enactment of the Public Company Accounting Reform and Investor Protection Act of 2002. The paper ...

Introduction

Adverts are part of our everyday lives. As one of the most effective forms of mass communication, adverts are essentially designed to attract people’s attention and draw them towards a certain product or service that the creator of the advert is selling. The last century has seen individuals and corporations perfect the art of advertising and currently, the advertising sector is a multibillion industry. Exquisite adverts grace our television screens, magazines, newspapers and roadside billboards urging us to buy certain products or services. To appeal to large audiences, the developers of adverts usually utilize fallacies such as pathos, ...

Abstract

Services industry is a typical industry. Its way of operation is different from any traditional manufacturing sector. Many managers try to manage a service industry like a product company and fail. For the successful running of a service company like the Grand Hotel Townsville, it is important to understand the concepts of service operations management. The main three founding concepts of services management are service package, characteristics of services and nature of services. Service package defines the resources and its capabilities. Characteristics of the services define the input and service interaction. Nature of service defines the differentiation and segmentation ...

Introduction

The Grand Formosa is a hotel that prides itself in providing the best atmosphere for its guests. The hotel is designed to provide the best relaxing environment so that guests enjoy their stay. The hotel’s business model looks very promising on paper. However, the previous management ran the hotel down through inefficiencies in its operations. The new management has been instituted and is in the process of turning the hotel’s business around. This paper will analyze the position of the hotel with the help of some performance measures. This is in an effort to determine whether there ...

Introduction of Tuning Printer

As it has been witnessed on previous years, there have been a lot of new printers that have been introduced in the market. It is on this wave that the Tuning printer was released. The launch as it was expected was popular due to the large publicity that the printer had received. Convenience and durability are the main features that the customers are focused on finding in a product. As opposed to the past, when customers focused on the cost and availability of spare parts, customers are interested in a product that will give them the printing services they ...

The business sector is one of the most challenging economical sectors in the global market. To be concise, the manufacturing sector is one of the most challenging business sectors the market. There are a lot of factors that are considered while making business decisions. These factors include, financial decisions such as cutting down on costs and improving sales.
The Foxconn Company is a company that deals with the Apple Company. The company manufactures i-pods and i-pads for the Apple Company and it works collaboratively with other leading technology firms. The company has been surrounded by multiple controversies concerning employee ...

Introduction

The food service business, in which McDonald’s engages in, is one of the most challenging industries when it comes to meeting corporate responsibility and sustainability expectations (Gagliano). This is particularly because of the allure to provide the cheap, tasty foods with little or no nutritional value to consumers. In many cases, restaurants prefer to choose the easiest route: to produce foods that consumers love with little regard to the nutritional value that the food would add to the consumer. This goes against the spirit of corporate responsibility and sustainability because it would encourage the growth of unhealthy generations ...

Management of Working Capital Case Study: George's Trains

Executive Summary
Actionable information on the future and current cash flow, working capital, and capital budgeting are what managers in both small and big businesses work hard to obtain in their daily activities. Working capital is can be used to measure up the liquidity of the operations of the business (Sullivan 2010). It is usually the current assets subtracted from the current liabilities. Managers are normally concerned about working capital and would always seek the best practices to achieve a better working capital management. This report tries analyses the case study of George’s train business with an aim ...

Analytical Framework

Section-A
There are two different companies which have been taken into consideration for the analysis and the names of the companies are Royal Dutch Shell and Endeavor International Corporation.

Net Present Value Analysis

Net present value (NPV) is a financial tool that is deemed as the difference between current value inflows and outflows. Generally, it is used for calculating budgeting to analyze the probability of an investment on any project that. It is required to analyze the NPV and IRR on the basis of two years like 2012 and 2013.
The NPV of Shell Plc. is -250,386 $ while it is, -1,006.83 $ ...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. ...

The prime mantra of this paper is to exploit both the concept of cost and revenue models on the given companies whose nature of business are identical. There are two hypothetical based companies that have been selected for the execution of the same analysis. The underline companies are denoted by Company X and Company Y. They both have dissimilar pricing policies with one another. The entire assignment is divided into different headings that are mainly based on the Introduction, Analytical Framework, and the Conclusion.

Analytical Framework

Brand Y “lit” pricing/sales history
There are a number of tools and models that have ...

Introduction

Our supermarket chain sells “regular” and “lite” variety of two brands of soda X and Y. At any given time and at any store, each brand of soda can potentially have either no promotion whatsoever or a “price promotion” and/or an “in-store promotion”. We are to prepare a business report on our product’s current pricing structure and proposed pricing mechanism aimed at increasing profitability of your product line.

Discussion

In the pivot table, we can infer that when the Lite brand of X used in-store promotion, the Lite brand of Y chose not to have the in store promotion ( ...

Financial ratios are one of the tools that are applied in financial analysis. This is because they help an analyst in creating the overall image of an organization. This is achieved since the ratios provide insight on various aspects of the organization that includes profitability, cash flow ratios, debt ratios and profitability ratios. These ratios are instrumental in ensuring that the analyst understands the financial soundness of the firm before investing in it (Shim and Siegel, 2000). Although these ratios face various shortcomings, they are essential in providing a bird’s eye view of the company from an analytic ...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in the ...

External Analysis

Demographic Forces
Economic Forces
Economic factor is important in the analysis of Pebble, but it does not play a crucial role in the development of the Company. The product is sold anywhere because it is available online. Customers who can afford this smartwatches can buy them online disregard of the economic situation or the level of inflation in a particular country. The financial support of the Company is an important component of the economic factor. The main concern is the limited advertising budget because Pebble does not have significant financial resources at its disposal. Therefore, the Company has to ...

Strategic planning is a vital component in the sustainability of school systems especially universities. As research shows, these problems are not unique to higher educational facilities only they need to be applied to other forms of business enterprises and nonprofit organizations. External factors like budgetary allocations, reduction in the funding some projects get an increase in tuition fees show the need for strategic planning in a dynamic financial economy. Strategic planning is therefore important if the university or other education facility is to fulfill the point of its existence. For universities and nonprofit organization alike, the need for strategic ...

__ March 2014
- Executive Summary
Aware of the challenges in the industry and competition scenario in the back drop of economic uncertainty, this business plan provides crucial competition and marketing strategies that will enable the company achieve its objectives.
With these business strategies, the company is projecting to grow revenues by an average of 36% per year based on its existing portfolio of clientele and potentially new ones within the business and government sectors. The average return on equity is about 29% while debt-to equity ratio is maintained at an average of 0.47, and current ratio at an ...

Big Rivers Electric Corporation

Big rivers Electric Corporation is a company that generates and transmits electricity. It is a partnership company that is a member –owned. The company is non-profit making company. It has three main cooperatives to which electric power and services are provided in wholesale. They include the Jackson Purchase Energy Corporation, Kenergy Corporation, and Meade County Rural Electric Cooperative Corporation. The three cooperatives distribute the electricity to 22 counties in western Kentucky.
According to financial statements for the year ended 31st, 2007, the Big Rivers Electric Corporation had a utility net of $ 911, 634. It had total utility net of $ ...

The implementation of these variance costs is to assist in understanding the disparities between the actual and planned costs. This will assist Kaufmann Manufacturing Company reduce its costs as the other financial period sets in.

Raw material price

It is computed as; (Actual price – Budgeted price) × Unit price
1st 6 months = (2400 – 2281) × 12 = $1,428
2nd 6 months = (2400 – 2432) × 12 = $384

Raw material Usage

1st 6 months = 590,000/3 = (196,666.70 × 12) = $2,360,000.40
2nd 6 months = 600,000/3 = (200,000 × 12) = $2,400,000

Raw materials activity

1st 6 months = (Actual activity – Standard activity) = (590,000 – 590,000) = 0
2nd 6 months = (600,000 – ...

Management Accounting for Business Decisions

Executive Summary
This report is very important from the management’s point of view because of the reason that it thoroughly focused on all the major organizational structure, system and the policies of the business. In this report, full analysis of the repair segment, conversion segment, administration department, existing services and inventory management procedures has been made. Moreover, weak areas have been identified, and full recommendations have been made at the ending part of this report in order to convert the weak sections into the stronger section. Overall, this report will provide a clear cut guideline regarding what is ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et ...

Business Etiquette and Culture in South Korea

South Korea has a history of being one of the greatest economic successes in the world. It is homogeneous racially and linguistically (Country Profile: South Korea, 2007). The Koreans respect their tradition and equally embraces the modern developments. Certain etiquettes that are followed in this country are as follows:

Traditional greetings of South Korea is bow. However, now it is followed by hand shake among men. To pay respect they support their right forearm with their left hand. The Korean women would not shake hands with western men and would simply nod, however, western women can offer to hand ...

There are several political factors that affect Apple Company. First, nearly all of Apple Company products are manufactured in China (Lusted 2012); therefore, any political instability in China may affect the manufacturing process of its products. This many have a negative effect on the profitability levels of Apple Company as it may not be able to meet the high demand for its products in the different parts of the world. Furthermore, political tensions between the United States and China may spell a doom for the company’s fortunes. This is mainly because China may impose economic sanctions on the ...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the ...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and ...

Introduction

Retirement homes are set up to provide quality essential care to the people who cannot effectively take care of themselves the group that is between 55.years and above. Roundal wright retirement homes has some management concerns that have been raised by the residents, these concerns need to be resolved so that the residents live comfortably and also get the value for their money. Among the issues raised is lack of adherence to safety standards for instance when the lift is not big enough to cater for people with wheelchairs. In addition, parking problems were also a concern the parking ...

Companies strive so hard to ensure that they remain competitive in the market amid severe competition from already established companies. Starhub just like the many companies around the world seem to be working hard to ensure that it remains the big player in the industry. As Michael Porter categorizes companies’ generic strategy in two major categories of cost leadership and Differentiation, Starhuh seem to be one of the companies that have adopted the Porter’s analysis. The mission statement of Starhub Company is to offer their customer with the best quality good all over the world (Hedley, 2010). To ...

Conrad. N. Hilton built the Hiltons chain of Hotels Magnate and worked as the chairman until when he died on 3rd of January 1979. The Hilton hotels were it was the leading hotel empire during his era. He was committed to developing an international chain of high end market hotels. On top of establishing hotels he set ideals of excellence for the whole hotels business in the supervision, organization and set-ups. Mr. Hilton had six offspring’s, all born to an American-German mother and Norwegian father who was an immigrant in the town of San Antonio in Mexico. He ...

Singapore Airlines

Singapore Airlines was founded as a state owned airline in the year 1972. Gradually the company has expanded with the strategy of focusing on unique customer needs and providing excellent in-flight services. With time, SIA has come highly competitive in the market. The company has achieved sustainable competitive advantage and classy elegance by investing much in personnel skills and different other sources (Binggeli & Pompeo, 2002, pp.70). The company has a wide range of services including operations of airline, engineering services and airport terminal services. Singapore Airlines has also made an entrance into the industry with operations as aircraft leasing, ...

Introduction

A couple J. Willard Marriott and his wife, Alice Sheets Marriott, founded Marriot Hotels in 1927. This was after the two opened a root beer stand to serve residents who needed a cold drink, and a place to relax after a long day. The two later expanded their business to create a chain of restaurants and hotels in different cities. Their first business was in Washington DC. The first hotel under their name was the Twin Bridges Marriott Motor Hotel located in Virginia, and it was opened in 1957. J.W. (Bill) Marriott, Jr. saw the company navigate international markets ...

Introduction

The current global business platform has presented a very competitive situation for investors and company to thrive without formulating proper market strategies. The marketing mix adopted by a company is thus, a very vital decision that requires appropriate market analysis so as to produce the right mix for that particular, market. The marketing mix of a company is based on how the 4 P’s of marketing have been developed by the management (Baker, 2012, pg 84). The 4 P’s describe; the product, promotion, place and pricing strategy chosen by the company. The study shall therefore be interested ...