Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is clearly branded, Continue reading...
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Strategy Business Plans Samples For Students
Free Business Plan On The 4 PS And STP For Clich Clothing Lines
Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
Example Of Business Plan On Nerd Patrol
This report shows the purported business plan of Nerd Patrol, a partnership business formed by three friends- John, Mary and Nabil. The business will be on hardware and software services, debugging, networking and franchise sales. The strategy to be adopted by the company would be using innovativeness in creating top quality for clients. Financial discipline would be adhered to. The long term goal of the business is to grow and start manufacturing innovative hardware components and software programming. Each role of active and passive managers is spelt out in this report. Employees would constitute of four units – computer engineers, Continue reading...
Good Example Of Business Plan On Marketing Plan For J.C Penny
J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its Continue reading...
Make Own On Natrrulik Natural Home Remidies Business Plan Examples
Natuurlik Fresh Pressed Remedies
I am deciding to open the Natuurlik Fresh Pressed Remedies. This will be operated as a Sole Proprietorship Business. The reason I choose to operate under sole proprietorship is that it is the easiest and cheapest way for me to go. All profits will flow directly to the owner, and this business is subject to fewer regulations. The Natuurlik Fresh Pressed Remedies cannot compete based on profit only. This is the reason it will focus on meeting customers' expectations and core competencies. It will focus on achieving the customer expectations for the excellent quality of the Natuurlik Fresh Pressed Continue reading...
The Station Business Plan Sample
Executive Summary 3
Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
Appendix I – Market Statistics 17
AI – I: Income Profile – Holly Springs, NC 17
Appendix II – Products and Services 18
Good Business Plan On Ryanair Business Strategies And Financial Accountability
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. Continue reading...
Acct600 Mafm Capstone Business Plan Samples
Team Target Group
We are analyzing Target Corporation and Kmart, under the Sears holding company, in an attempt to determine whether or not Target should acquire Kmart and what strategy of acquisition is most preferable to Target. Target is the second largest discount retail firm in the nation and Kmart has approximately 1221 stores making it the third largest retail firm and creating an opportunity for Target to expand quickly and compete more effectively against Walmart which is the largest retail company in the country.
Target has a highly recognizable brand and a reputation for high quality Continue reading...
Project Motorcycles- Comprehensive Project Plan Business Plans Example
Project management is practiced by organization to achieve to temporary goal associated with the completion of the underlying project (Meredith & Mantel, 2012). The concept can be further elaborated as project management refers to manage and complete an assigned task to achieve unique outcomes with given resources, (Lewis, 2002). The project is developed and undertaken to achieve the goal of expansion in the company’s product by producing larger touring motorcycles with larger motors to cater new markets abroad. Aligning with proposed strategies to the management for producing larger motorcycles, the paper presented below will solely consider the Continue reading...
Business Plan On Startup Funding
INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN
1.0 Executive summary
The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers.
The following business plan will direct the company in establishing itself there with Continue reading...
Alliance Med Medical Tourism Business Plan Sample
List of Tables and Figures 2
Company & Services Description 3
1.1. Company Overview: 3
1.2. Vision 3
1.3. Mission 3
1.4. Services: 3
Marketing Plan 5
2.1. Market Analysis: 5
2.1.1. Target Market & Industry Growth 5
2.1.2. Market Gap 6
2.1.3. Target Market & Industry Forecast 6
2.1.4. Porters’ Five Force Model: 7
2.1.5. SWOT Analysis 7
2.2. Marketing Mix Strategy 8
2.4.1 Product Strategy: Expand Market Share 8
2.4.2 Pricing Strategy: Leader pricing 8
2.4.3 Place Strategy: Zero Level Channel 9
2.4.4 Promotion Strategy: 9
List of Tables and Figures
Figure 1: Growth of Inbound Tourism in US (000`s) 6
Figure Continue reading...
Good Example Of Canada As A New Marketing Opportunity Business Plan
Businesses need a well-defined marketing plan when venturing into newer market segments. This is to help new brands to penetrate markets effectively. On the other side, a marketing plan ensures that new businesses effectively compete with already established brands in the market. Marketing is the process by which relationships with customers is established through value creating activities, while maximizing returns to stakeholders (Pride et al 4). Marketing can help businesses such as Saks, Nordstrom to easily penetrate a given market, already occupied by other brands such as Holt Renfrew.Sak’s Saks is a retail store that sells both ladies Continue reading...
Good Business Plan About Operations Management
Application of Operations Management
Based on research findings incorporated in an article entitled “What the iPhone 6 Plus Supply Shortage Says about Apple's Future”, it is apparent that Apple Inc. Underestimated the demand of their renown product, iPhone 6 Plus. A survey that was done by the RBC Capital Markets involved a total of 6000 participants, this research established that a considerable number of people had the aptitude of buying the aforementioned product. But the supply was deficient. 49% of those surveyed aspired to buy this product or any other apple product deemed to have similar features to the aforementioned. But since the Continue reading...
Good Example Of New Positioning Statement Business Plan
For the kids who are suffering from malnutrition due to dietary disparities rather than nutritional deficiencies, Pro-Go Kids is the company that will introduce a healthy, shelf stable, ready to eat packet that can be used for both supplementation and a solution for malnutrition. Pro-Go Kids believes in the production of nutritious products with a long shelf life that is both available in the domestic and global markets. Additionally, the shelf life also the different packaging strategies implemented also guarantees that the products can be able to withstand harsh temperature conditions. This product will thus reduce the ill effects Continue reading...
Marketing Management Business Plan Samples
Business Plan – Café Laura
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to Continue reading...
Free Business Plan About Netflix Internal Analysis
- Financial Analysis:
The liquidity analysis of the Company is expressed in the form of the percentage. A growing and good liquidity position represent the capacity of the company to fulfil immediate obligations (NASDAQ.com). Netflix has an advantage in this matter, as its liquidity position has been improving along the years.
Profitability ratios exhibit the performance of the company (NASDAQ.com). The performance of Netflix over the years can be assessed as:
The amount of leverage may be beneficial or unfavourable depending on the nature of business and also the leverage situation in the Continue reading...
Exhibit 1. Herman Millers Consolidated Statements Of Operations, Fiscal Years Business Plan Samples
Herman Miller’s strategy chiefly focuses on using innovation to reinvent and renew its products and processes. In general, strategy of Herman Miller encompasses principles of Total Quality Management (TQM), ensuring constant development and improvement of operations and processes, empowerment of employees on all levels, team-based work design, and placing customer satisfaction as a top priority. During several periods of its history, Herman Miller managed to introduce innovative, trend-setting products such as the Action Office in the 1960s, the Mirra chair in 2003 or the Thrive Collection during 2006-2010. Production and operational strategy of Herman Miller is governed primarily Continue reading...
Marketing Business Plan Sample
There are many modes of entry that Lululemon Athletica could adopt for it to establish a customer base and penetrate into the market of China. The company is ideal for China because of the history and love the country has for Yoga. Therefore, the entry mode does not need to involve too much effort. It needs to be simple, technologically versatile and a tool that can reach a substantial number of people in a small period. The internet, therefore, is the best mode of entry into the Chinese market. The other methods of market entry such as the use Continue reading...
Good Business Plan On Andre's Car Wash & Detail Shop,
The Executive Summary 2
Mission and Vision Statements 2
Business and Industry Profile 2
Business Strategy 2
Marketing Strategy 2
Competitor Analysis 2
Description of Management 2
Plan of Operation 2
Financial Statements 2
Loan or Investment Proposal 2
The Executive Summary
The purpose of this plan is to secure loans for our upcoming expansion while establishing the expected financial statements for the upcoming three-year period. We have created a reputable business built on a successful business plan model. At the end of the three-year period, we will be able to invest the majority of the money needed for Continue reading...
Business Plan On Marketing Strategy For Qantas
Based on the case study presented, Qantas Airlines could make use of different marketing strategies so that it can accomplish the market share and sales goals set by the people managing the organization. The best place to start when it comes to selecting the most appropriate and efficient set of marketing strategies is on the situational and SWOT analysis. As a general rule, it would be less costly for an organization to capitalize on the improvement of its strengths and opportunities and more costly to capitalize on making significant improvements on its weaknesses and threats. In the case of Continue reading...
Sample Business Plan On Marketing
The world has changed a lot for the past few decades with the dot-com era being the turning point. People are more responsive to e-commerce websites and transactions conducted over the online medium. There are claims that first movers have the capability and greater success levels to gain a sizeable market share. Conversely, others believe that all the hard work put by first movers to develop a framework and infrastructure for e-commerce is eroded with imitations by the followers. Obviously, one of them has proved to be a successful strategy for e-commerce. The paper will expound on the Continue reading...
Free Marketing Plan Business Plan Sample
This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s Continue reading...
Free Marketing Mix - Price Business Plan Sample
Contemporary business environment and fashion industry specifically demand a lot of planning and clarity in setting marketing strategy for new players. Double Touch Boutique, successfully operating in the high end and middle class New York City market and other states within the country, is looking at the strategic options of entering the United Kingdom. The complexity of a business, explained by the variety of the product lines, short product lifecycle and different distribution strategies places pressure on the pricing of the Double Touch Boutique products and demands accurate forecasting and estimation of the initial investment costs.
The objective of Continue reading...
Coke Ghana Can Offer New Products, And Win New Customers Through Its Utilization Business Plan Samples
This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of Continue reading...
Ownership Business Plan Sample
Business Plan: Start-Up Company: Computer Reseller
The Company to be set up will be a computer reseller. It is going to be set up to fill the market need for personal computers. This company is going to put emphasis on service and support in order for it to make itself different from the national chains in the industry that are more inclined to using price as a competitive strategy. This is going to assist the company in achieving a competitive advantage through capitalizing on the weaknesses of its competitors.
The company is going to be a privately owned company and the major owner will Continue reading...
Marketing Planning Business Plan Examples
Introduction: Marketing Planning
Marketing is the process used by organization in developing and implementing a plan to pinpoint, anticipate and fulfill customer demands. The plan should ensure the firm makes sufficient profits. Marketing research and marketing mix are the two elements of marketing planning used to identify and anticipate customer needs as well as meet their requirements. In marketing planning, one deals with gathering, recording and analyzing information about the clients, the product, the market and the competition in the market (Miskelly, 2013, P. 65). The findings of this process help the management in making important firm decisions. Having an adequate marketing Continue reading...
New Product Launch Plan Business Plan Examples
Rationale of the new product development
Continuous Development and expansion is an important aspect from the viewpoint of an organization and no organization can increase the financial belongings accordingly without having development and expansion in their operations. The core mantra of every bit of organization is to increase the shareholder’s equity and launching of products which will bring effectiveness for the consumers in particular.
The current environment and competition are extremely high and organizations are required to compete with different organizations operating in the same line of business with the help of effective strategies and among these strategies, the name of expanding the network Continue reading...
Objectives Of Risk Management Business Plan Examples
Introduction and Purpose of the Risk Plan
A risk management plan is a manuscript that the person in charge of the project prepares. A risk management plan helps the manager to foresee the risks associated with the project he is willing to undertake, determine the risks of the product and establish the responses to the issues.
In this case, the class is a project. A class consists of many players, activities and is assessed by its ability to complete all its tasks on time. The main players involved in any class include teacher, students and parents. The actions that occur in the class include homework, assignments Continue reading...
Good Example Of 3* 10 Business Plan
Super Strength Adhesives is the leading brand name in adhesives in United States of America in respect to the share market and estimated revenue. The success of the organization is attributed to the competency and professionalism of the management. In efforts to boast its growth rate, Dr. John Raymond, the organization CEO, has 3*10 plan that entails a “three-fold growth in 10 years” (Case-Study, p3). This is to be achieved through alliances, strategic takeovers, and acquisitions. It is critical to evaluate the challenges and strategies to overcome these limitations to guarantee the firm achieves its growth plan. The Continue reading...
Free Sports Bar Business Plan Sample
Following the American Psychological Association’s Guidelines
Keys to Success 4
2. Company Summary 5
2.1 Ownership 5
2.2 Legal Form 5
2.3 Start-Up Summary 5
2.4 Location and Facilities 6
2.5 Products and services 6
3. Market Analysis Summary 7
Market Segmentation 7
4. Strategy and Implementation Summary 9
Marketing Strategy 9
Pricing Strategy 9
Promotion Strategy 10
Sales Strategy 11
Sales Forecast 11
5. Management Summary 13
Organizational Structure 13
Personnel Plan 13
6. Financial Plan 14
Important Assumptions 14
Break-even Analysis 14
Projected Profit and Loss 15
Projected Cash Flow 16
Projected Balance Sheet 17
Business Ratios 18
1. Executive Summary
The purpose of this business plan is to develop Continue reading...
Good Example Of Business Plan On External & Internal Analysis
Weczeria food and wine is a French cuisine restaurant that specializes in contemporary French food and wines with emphasis on local foods. The company has established strategic objectives with the aim of creating domestic and international competitiveness positioning with experience in food and wine while also creating domestic awareness of the restaurant (Reinartz et al., 111). It boasts of food and wines that are authentic and outstanding this is in addition of its objective of increasing its visitor numbers by increasing the length of their stay and expense while they visit the restaurant.
This strategic approach has been developed Continue reading...
Example Of Business Plan On Bauers Integrated Marketing Communication Plan
With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be Continue reading...
Sample Business Plan On Marketing Project
The main perspective of this assignment is to make effective strategies in terms of 4Ps of marketing. There is a hypothetical company has been chosen for the analysis, with the name of X-1. There are four different companies are also present in the industry with the name of X-2, X-3, X-4 and X-5 and all of these companies are doing exceptional job as far as competing with X-1 is concerned. From the assignment, it is found that all of the strategies like Place, Price, Promotion and product are in the favor of Company X-1 as far as Continue reading...
Employee Portfolio Motivation Action Plan Business Plan
Summary of Individual Characteristics
- Possesses high life satisfaction
- Has low levels of work absenteeism
- He can influence team work amongst the employees.
- James can clearly concentrate on his work even in cases of obstacles.
- He feels accomplished in his work and, therefore, have a good working relationship with his peers.
- James has a desire to offer help to his fellow colleagues in an effort to motivate them and ensure they are happy with their jobs
Motivational Strategy and Action Plan
Empowerment is one of the strategies that will perfectly fit the effort of motivating James towards increased efficiency Continue reading...
Business Plan On Marketing Plan
Marketing plan incorporates the use of a tactical marketing tool referred to as marketing mix. Companies use this tool to produce a desired response from its target market. When marketing their products companies need to come up with a successful mix of the right product, sold at the right price, at the right place and using the most appropriate promotion (Needham, 1996).
Each of the four variables of marketing mix has its own tools to contribute to the marketing mix. The first variable of marketing mix, the product has: variety, quality, design, features, brand name, services and packaging. The Continue reading...
Free Hyundai Motor Company Business Plan Sample
Hyundai Motor Company (HMC), a South Korean automobile manufacturer is the fifth largest automobile company that was founded in 1967, and entered the US market in 1986. In just a few decades Hyundai Motor proved to be the most reliable, trustworthy, robust and technically sound company in the automobile sector. During the initial days of setup Hyundai Motor faced financial problems that led to cut the workforce and offer two years compensation and several retirement options for the laid off labors. Hyundai executives who were charged with solving the labor problem while holding down costs and improving efficiency cited “ Continue reading...
Free Business Plan On General
Description of the Business
Likewise the physical development is essential for a company, mental health and mental development is also extremely essential and it is one of those provisions from which a positive impact over the mentality would have been analyzed. By considering the importance of physical and mental development of children, we have started a new business for the similar sake. The name of our business is “The Keys to Children Success”.
It is basically an educational institute for the children and we will give information and knowledge to them regarding different ways and phases of life.
Owners and Credentials
Example Of Plainview Cardiac Care Marketing Strategy Business Plan
Within 50 miles of reach, the residents of Plainview city have no access to a cardiac treatment Centre. This means that the rate of people accessing the services of cardiac specialists in Plainview city is relatively low compared to other cities in Texas. The Plainview cardiac care is designed to offer a solution to the residents of the city and its environs by availing a cardiac care Centre close to the people. As much as the Plainview cardiac care will provide the ancillary services to the people, a marketing strategy is important in order to make people aware of Continue reading...
The Idea,To Open A Entrecote Restaurant In Frankfurt, Germany Business Plan Examples
Entrecote restaurant will be reasonably priced restaurant located in the Frankfurt Germany. The objective of the restaurant is to serve a range of just one dish from first course salad to main course fries. The restaurant’s location is extremely favorable because it offers high visibility and a vast flow of customers mostly male bankers. The Entrecote mission is to keep and enhance the level of customer satisfaction, as a powerful foundation for the future growth. The analysis of the market and customer will focus on on meeting customers' expectations and core competencies of the restaurant.
Executive summary 2
Entrecote Restaurant 5
Free Business Plan On Marketing Plan
A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5
Porter’s five force analysis of US small appliances market 5
New Entrants 5
D. SWOT Analysis 7
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing Strategies 9
Innovation / product invention strategy 10
Pioneer Branding strategy 10
Product adaptation strategy 10
Small Business Start Up Idea Proposal Business Plan Examples
A business plan primarily is statement, which is formal that details the various sets of the business goals and objectives, the fundamental aspects that are attainable as well as the roadmap on attaining these noble goals. Thus, a business plan mainly defines the business, it identifies the business goals and it serves as the business’s resume. It assists in the allocation of the resources effectively. It handles any unforeseen complications and it acts as a roadmap by right decisions on the business’s operations can be derived from. It is worth noting that a proper business Continue reading...