IKEA 25th Anniversary
IKEA 25TH ANNIVERSARY Introduction Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.
IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Currently, ...