Essays on Hamburger

Today’s world is all about time and everyone tries to make the best of what they have. Often it is done by sacrificing time for other “unimportant” things like sleep, rest and especially food. Nowadays everyone can go and buy a hot dog or a hamburger and not be hungry for a while, but this type of habit is not really healthy and may result in different kind of diseases and obesity. The main ingredients are semi-processed goods and different kinds of sauces. They contain a lot of trans fats and carbohydrates – the elements that are not very ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

There has, since the writing of the constitution been a platform for the separation of church and state based on the first amendment. The first amendment specifically states that the government will not establish a religion, or prohibit the exercise of any religion. Unfortunately, what this means and how it should be applied has remained unclear. However, the original writer of that Amendment, Jefferson, reportedly stated that he hoped the Amendment could be used to build a “wall between church and state” fully separating one from the other (Hamburger 1). However, there have still been a number of cases ...

Recorded Intake of Protein, Carbohydrates, and Lipids

When recording my food intake within the spreadsheet, one element that was evident during the recording process was that some of the foods overlapped with regard to the macronutrients that they offer. Thus, this means that some of the foods had the capacity of offering all the macronutrients, as per the expectations in reaching my Daily Recommended Intake (DRI). From the records, the foods that provided proteins included Wendy's Go Wrap, caramel corn, hamburger, Large double patty, with condiments and vegetables, eggs, Quaker rice cakes, Bob Evans chicken tender, and Taco Bell Chalupa Supreme Chicken. The foods that provided ...

Spectacle is something that is opened for an eye and attracts the eye, for example, a phenomenon, event, or a specific landscape. It is something that attracts people’s attention, a kind of staging, presentation, designed for many viewers. Spectacle is all that is interesting for looking at. In this sense, it may be a football match or racing of athletes, as well as stars in the sky and sunrise, flickering flames of candles and moody game sunbeams in a forest glade, or beloved eyes. In the art of architecture spectacle is any pretty place or building that is ...

There are groups called separationists, which continuously fight for the rights and freedoms of all Americans. The members of two well-known groups come from the Americans United and Citizens United. Both of these two groups are known to have stood up to fight for religious freedom and to avail of their Constitutional rights. It is the duty of every American citizen to be able to fully grasp the importance of keeping the laws of the land free from religious intervention. Thus, it is imperative for the citizens to realize what is at stake if both the state and the ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

The McDonald’s Company

The McDonald’s Company is the world leading chain of hamburger fast food restaurants that serves about 68 million customers on a daily basis. The corporation has over 36,000 branches in 119 countries. The company has a divisional organizational structure and each division is in charge of a specific area of operation. The structure is important in supporting the flexibility and autonomy of the organization (Takano, 2013). Three distinct divisions can be seen from this organization. First, there is the global hierarchy which oversees all the operations that are carried out globally. Secondly, there are performance-based divisions which ...

Service Management Report 3

Introduction 3 McDonald’s Service Management 3 Motivation 3 Leadership 5 Learning and leadership management 5 Human resource management 6 Culture and diversity 7 Information technology 7 Communication 8 Apple’ Service Management 9 Agility to allow innovation into completely new areas 10 Build and enforce a performance culture... 12

Conclusions and recommendations 14

Service Management Report Introduction This report aims at demonstrating the manner in which organizations provide services to their clients and how their approaches differ with each other. For purposes of this paper, two business organizations will be analyzed. These are the McDonalds Corporation, a fast food restaurant and Apple, a ...

Historically, one of the issues that the United States has been accused of is having a lack of cultural identity that extends beyond the hamburger. Actually, the irony in that sentence is that the hamburger is not even American, which further proves this argument. What these two sentences are attempting to say is that there is very little that the United States does have compared to nations in Europe and other parts of the world that have longer histories that the Untied States does. This is not to say that the United States will not develop this over time; ...

Visual Analysis. Case Study: Wendy’s Deluxe Ad

The most common elements of an ad are -as stated by Landa (2010 211)-, a line (or headline), a visual, a body copy, a tagline and a sign-off. Sometimes, not every element needs to be included, as each piece of ad differs and is created under a different approach. In this particular case, the product shot is the iconic Wendy’s deluxe hamburger standing at the forefront with a cup of soda and French fries on the back completing the traditional combo. To the right, the phrase “FILL UP FOR LESS” serves as a tagline, which is followed ...

The Constitution was written and signed in 1787. It, however, entered into force in 1789. It enshrines the fundamental framework of the US system of governance. Accordingly, it establishes the Congress, Presidency and Supreme Court. Besides, it provides for the bill of rights. On the other hand, the Declaration of Independence was drafted by Thomas Jefferson in 1776 and adopted by the Congress on July 4, the same year. Accordingly, it preceded the Constitution. In a nutshell, the Declaration of Independence enunciates themes such as equality and inalienable entitlements to all citizens, the philosophy of public governance, legitimacy of ...

Visual Analysis. Case Study: Wendy’s Deluxe Ad

The most common elements of an ad are -as stated by Landa (2010 211)-, a line (or headline), a visual, a body copy, a tagline and a sign-off. Sometimes, not every element needs to be included, as each piece of ad differs and is created under a different approach. In this particular case, the product shot is the iconic Wendy’s deluxe hamburger standing at the forefront with a cup of soda and French fries on the back completing the traditional combo. To the right, the phrase “FILL UP FOR LESS” serves as a tagline, which is followed ...

in the(Name of the Study) for (Title of the Specialization)

Introduction

McDonald's Corporation is regarded as the top leader in the food service in addition to the fact that the company operates in more then 100 countries. Throughout all history of the development McDonald's has already received numerous prizes and awards for the efficient strategies in the human resources dimension so that the other business units may take this conduct as the proper behaviour. Moreover, McDonald's follows the strategy of the permanent growth and prosperity within the last years regardless of the fact that the company is accused of ...

Discussion of the Key Trends, Industrial Strategy, and Impact on Ireland Burger King

Introduction Early twentieth-century strategic business developments can hardly compare, with the myriad impacts and influences of the activities of major corporations today. The international economy is at once complex, fiercely competitive, and sits on a landscape filled with the unpredictability of any number of financial storms. Burger King Worldwide (BKW) as the globe's second-biggest fast-food hamburger chain, according to recent documentation, (Burger King Worldwide 2013) has grown its presence in nearly ninety countries. With its offices headquartered in Miami, Florida, BKW has led the industry’s sales in its niche of fast-food hamburgers thus accounting for 12 percent of ...

With every new scene in the movie, we come up with a perception that Linklater simply covers his genuine message with an allegory of fast food nation. While watching it, we understand that it is unbelievably hard to get away from vicious circle. We are going to see how the companies decide what we eat, how people lose the parts of their bodies working on an assembly line, how the circumstances affect ordinary people in the plant, how they try to find the purpose of their life and to maintain their existence with relatively normal income. On the one ...

Principles of War

The Battle of Chipyong-ni was a war held in Korea where the American and French armies were readily attacking the Chinese, who had invaded Korea with their intentions rather unclear. The war took place between 13 and 15 February 1951 and is probably one of the shortest yet most memorable battles of the 20th century. One of the major principles of war that has been highlighted by the Battle of Chipyong-ni is the need to attack the enemy during the nightfall. American troops learned the hard way that the best time to attack was at dusk after an ambush ...

Section E

INTRODUCTION Any food product, either vegetable or animal origin, has a definite shelf life. If the recommended temperature and humidity conditions for its storage are not maintained, food spoils at a very fast ratequickly as bacteria and other parasites from the environment take over. Therefore, the food should be eaten as fresh as possible. It is, however, difficult in the contemporary modern world as the population centers are furtherar away from where the food actually grows or comes fromgrown. Consequently, food preservation and processing has become a big industry where innovative and latestmodern technologies are used to minimize the threats of ...

The Visayan Forum Foundation, Inc or VF is working aggressively with other partners in innovating sustainable solutions to end human trafficking and the modern day slavery. VF is offers specialized services to the victims and their families, advocates for lasting changes, and builds social movements to fight human trafficking, exploitation, and domestic servitude.

History

Visayan Forum Foundation, Inc or VF is a Non Government Organization or NGO in the Philippines. It was established in 1991 regarded extensively in the innovation of sustainable solutions to end the modern day slavery totally. The founder and executive director of VF is Maria Cecilia Flores-Oebanda. ...

Keeping a food intake journal can be a hard task thing to do especially when someone has a lot of things to do and have to eat in despite the tricky issue of observing a routine of what we consume, it is however recommendable that a person watch out for the nutritional value of all the food they consume so as to avoid the health risks caused by nutritional imbalances. The process of keeping a diary of the daily consumption also is helpful in assisting a person to avoid any instances of overconsumption of food in the future through reviewing how their past days food consumption ...

1) The new process by McDonald’s helps to deliver fresher hamburgers to its customers. Unlike the old make-to-stock process, where hamburgers were prepared before customers placed orders, the new process allows hamburgers to be assembled after the order is placed. The key elements of the new system are the use of technology for storing ingredients and the response time of 15 seconds. Despite the improvement in hamburger freshness achieved with the new process, McDonald’s hamburgers are still not the freshest. Wendy’s is using a slower process, in which hamburger is cooked from raw ingredients after the order ...

Introduction

McDonald’s Fast Food Company is one of the renowned companies globally. McDonald’s range of products involves McNuggets, Ham and Cheese Burgers, and French Fries. The company is as well popular for its influencing puddings including the Egg McMuffin and the apple pie. The company has the ownership of above thirty-two fast food restaurants internationally in one-hundred and seventeen independent nations and above seventy-five percent of the company’s restaurant are possessed and administered through independent landlords. The company primarily initiated as a small business of hamburger and its stand was based in Bernardino, California, and it was managed ...

Sometimes in our lives, we face situations that completely change our outlook for something. I was born and brought up in a strictly non-vegetarian family and the issue of veganism never popped in my mind. Never did it occur to me that eating of a ‘hamburger’ can be hurting for someone’s emotions. One fine day the assignment of ‘going vegan for a week’ was given to me. In a matter of days, as I continued to study this subject, I could feel an inner transformation. In the Holy Bible, Christ has said “Love thy neighbor”. I began to feel that all ...

Executive summary

McDonald's Corporation was founded in 1948 with its headquarters in the United States, Illinois. The Company has diversified its operations and customer base, serving over 56 million customers in a day, in 119 countries. McDonald's Corporation deals with food and beverage products such as hamburgers, French fries, milkshakes, chicken, and desserts among others albeit the company's products vary in different countries. McDonald's Corporation has undertaken various strategic business measures in ensuring diversification and expansion across the world. In the recent past, the company has exhibited significant improvement in production capacity, product differentiation, and training and development of employees. McDonald's ...

Argumentative essay:

In order to understand Aristotle thoughts on live a happy life it is important to examine Nicomachean Ethics as it contains his definition of happiness as well as the requirements one needs in order to be happy. Aristotle’s definition of happiness as quoted in Nicomachean Ethics as stating that a man can only be able to achieve happiness if he performs all the tasks that he is supposed to in a positive manner (Winter, 32). According to Aristotle’s argument, happiness is the main purpose of human life; therefore, he suggests human should strive to achieve happiness in their lives. Hence, ...

Management

In fast food industry operations and supply chain is one of the core areas where every company has to focus on to get the desired result. In United States few of the fast food giants provide different experiences of food and services. Hamburgers are one of the favourite fast food for most of the fast food lovers and amongst teenagers. Preparation of food, its taste, ingredients, variety of toppings and delivery on time are few of the issues count in operations that do matter for customers to experience the services and feel the difference. McDonalds and Wendy’s are ...

Strategic Development and Challenges for McDonald’s

Strategy addresses the why and what of marketing activities. Marketing involves satisfying needs and wants of the customer. The task of any business is to deliver customer value while being socially responsible. In a highly competitive economy with increasingly intelligent buyers, a company can win only by fine tuning its value delivery process and providing superior value. In January 2011, McDonald’s announced that its earnings of fourth quarter in the previous year rose 2.1 percent despite of a slump in December due to extreme weather in U.S. and Europe. The analysts attributed the success of McDonald’s to the “Plan to ...

The term cuisine refers to characteristic cooking style practices and traditions. It is associated with a particular culture and refers to a range of food prepared by a person, restaurant, cultural societies, and countries. Different types of cuisines are named after their geographic regions from where they originate and are influenced by the locally available ingredients in the area. The difference in availability of ingredients creates variant dishes that are unique to that location. In the book “Modern Cuisine: The Art and Science of Cooking” the term is coined from the cultural revolution and modernist movements in fine art, dance, music, ...

Introduction

A structure is a defined as a collection of things to support something so that it can stand on its own. When one or more things fail to support the whole system, it is called a structural failure. A lot of factors are considered when one establishment has fractures or, worse, collapsed. It may be the effect of a natural phenomenon like an earthquake; some materials failed to do their jobs; or the people who built it made an honest mistake.

Structure make-up

The structure contains loads, which can be interpreted as the forces acting on the points in the system. There are a number of ...

Burger king is a global fast food chain that began in 1953. Burger King began as a restaurant based in Jacksonville and Florida. The restaurant ran into financial crisis that led to its sale to Miami based franchises who bought it and gave it the name Burger King. The two franchises were James McLamore and David Edgerton. The company has changed hands in for the past half a century and lately 3G capita of Brazil has acquired majority shares in Burger King and have restructured the company to realize more profits. Burger King operates more than 12000 restaurants across the United States ...

A time has come whereby, I as the video reporter will embark on an exciting voyage piloting a mini sub in the process of miniaturization. In this journey, I and my sub are 8 microns long. This man hungrily sips the beer swallowing me and my associates. In this trip, I am tasked to describe the process of digestion of the consumed carbohydrates, proteins and fats. When we reach the distal ileum, we will enter the blood stream via the mucosal membrane through the superior Mesenteric vein. After getting into the blood stream, we will proceed with our journey to ...

Business-Level and Corporate-Level Strategies

Introduction McDonald’s is world largest fast food service retailer. The company has successfully expanded its business outside US market. It operates in 118 countries and has opened around 33000 restaurants. Richard and Maurice McDonald founded the company in 1940 in the United States as a standalone barbecue restaurant. Further in 1955 Ray Kroc started franchising restaurants and improved company return on capital. Hamburgers, cheeseburgers, French fries, chicken, soft drinks, milkshakes, breakfast items, and desserts are the basic menu of its restaurant. The mission of the company states that “to be our customers' favorite place and way to eat ...

Introduction

There are a number of reasons that suggest people to choose vegetarianism. These reasons are mainly related to health, morality and environment, but there are several other reasons that argue in favor of vegetarianism. A huge number of people, on the other hand, do not accept that vegetarianism is the best food. This paper intends to discuss the vegetarianism and its health, moral and environmental benefits, along with discussing other aspects and benefits of the area under discussion.

Background

Traditionally, people believed that a vegetarian diets are low in nutrition and cannot supply the required amount of nutrition to the human body. ...

INTRODUCTION

Fast food is the term given to food, which is prepared and served quickly. This trend first popularized in the 1950s in United States. Any meal, which takes less time for preparation and sold in restaurants or chain outlets, is referred to as fast food. They are packed and catered to consumers in carton boxes and plastic containers, which are comfortable for take-away orders. Obesity can be explained as a medical state in which, fat accumulates in the body to an extent that it may have adverse effects on health and leads to reduced life expectancy. It can be ...

Introduction

The McDonald’s restaurant is one of the largest restaurants offering hamburger food .The restaurant is distributed all over 119 countries. It serves approximately 68 million daily. Its main headquarters is in the United States where it started in 1940. It began as a barbecue restaurant and was operated by Richard Maurice and McDonald but in 1948; they reorganize their business and produce only the hamburger using the production principles. Most McDonald restaurants offer counter services as well as drive-through service with either indoor or outdoor seating. In some countries, “McDrive” near highways do not offer counter service or ...

Abstract

In today’s world the importance of online marketing is hard to overestimate – business model of many online platforms is based on utilization of traffic with help of targeted advertisement campaigns. Without a doubt, the success of these campaigns (which is crucial for the long-term success of the company) depends on the precision of targeting, with the websites, especially social networks, doing their best to collect as much information about the users as possible and to exploit for more and more narrow targeting. This work suggests another criterion for targeting: the time the users spend on the websites. According to ...

Introduction

McDonald’s corporation is the world’s largest hamburger producers with a command of a customer base of 68million spread in 118 countries globally. It boasts of 34000 restaurants worldwide with a workforce of 1.8 million customers globally, where 80% of its restaurants are franchised. It main Headquarters is in United States. Its main delicacies include french-fries, chicken, hamburger, soft drinks, cheeseburgers and desserts (McDonalds, 2010). Recently, the company’s innovation management has introduced new products like salads, fish and smoothies to stay ahead of its rivals. (The New York Times)

Company’s value and Mission

The company’s mission is to be the customers’ restaurant to ...

NARRATOLOGY

Gerard Ganette was the great French literary theorist who is famous for his contribution in the field of narratology. His ‘Discours’ rightfully turned out to be a standard reference for the description of narrative theory due to the reason that it provides a model in relation to what systematic description, the writers can achieve. According to a preface of Gerard Ganette to the work of Kate Hamburger, with the title ‘The Logic of Literature’ that was published in the year 1986 in France, “Fiction is not connected with narrative since one cannot study fictional narrative as narrative and as fiction at ...

The United States Force in Korea was created on 1st July in 1957. They include (EUSA) Eighth US Army, Special Operations Command Korea (SOCKOR), Marine Forces Korea (MARFORK), US Naval Forces Korea (CNFK) and US Air Forces Korea (Seventh Air Force). The USFK is responsible to train, organize and equip the US Forces in Korea so that they get ready for any war (Futrell, 78). During the Korean War between the North and South Korea, the United States decided to step in and provide security for South Korea. After the Korean War, United States Forces stayed in South Korea ...

The abbreviations A.I mean artificial intelligence. Artificial Intelligence distinguishes between the weak artificial intelligence and a strong artificial intelligence. Technology level dictates the ability of creation of artificial intelligence. Advancement in the technology level leads to the development of strong artificial intelligence. A weak artificial intelligence compares the principal value of a computer with the mind as a powerful tool. Computers perform the work of the brain, and helps people in stating and testing the hypothesis in rigorous and precise way. They give the correct answer with certainty and certain degrees of confidence level, if not certain. However, according to a strong artificial intelligence, a computer’s ...

Big Mac is one of MacDonald’s oldest and best selling products. It is a specially designed double-layered hamburger that is basically made of pure beef. It is layered with a sauce on a sesame seed bun (MacDonald’s, 2013). Topping is then done with cheese, minced onions as well as marinates. The Big Mac has been in the market for over five decades and, as it were, may be said to be in the maturity stage in the product cycle. There are currently other competing substitutes for the product (Keith, 2008). As such, MacDonald’s is concentrating on adding new features ...

The story of Icarus comes from Greek mythology. Essentially, it is the opposite of a coming to age story, and is more a leading to one’s own demise through failed ambition. Icarus is the son of Daedalus, a craftsman on the island of Crete. His father constructed a pair of wings using feathers and wax and warned Icarus not to fly too close to the sun. Icarus, ignores this warning and this leads to his death. He flies too close to the sun and the heat of it melts his wings and he falls into the ocean where he is drowned. This ...

Summary

Wystan Hugh Auden: Wystan Hugh Auden was born in 1907, in York, England but his parents moved to Birmingham when he was young. Auden was overly intelligent and was transformed by the poetry of Robert Frost and Thomas Hardy Michael Hamburger: Michael Hamburger was a translator, a poet and a critic born in Berlin in 1924. Hamburger has translated the works of very many poets from German to English. William Carlos Williams: William Carlos William was born on the 17th of September, 1883. William was a poet renowned for his collection that include Spring and All (1923), Kora in Hell (1920), ...

Midnite king local food joint

Executive summary

Midnite king Corporation is a leading food service business and recognized all over the world. It operates in the food industry and style themselves after western food chain in the likes of Buger King and McDonald. In the past few years, the fast food outlet has been dipping and there are concerns to take it back on track. The managing director has tasked me with addressing the issue, which I will in this paper. The paper will be a marketing plan highlighting Midnite king’s PEST issues and SWOT issues. This will further enhance me to present a marketing management ...

I. Short Abstract The State has the responsibility of meeting the needs of its subjects to the best of its ability. This means that the state should not give preference to some subjects over others. All the people under a given jurisdiction should be given equal opportunities regardless of their socio-economic statuses or their political affiliations. However, many developed and developing democracies have had a lot difficulties being in a position to separate matters of the State of that of the Church. Some states tend to give priorities to some religion over others. This in retrospect creates a state religion which means ...

“Beauty and the Beef,” first appeared in Spy magazine in 1996. Joey Green tells us a short story and explains how ‘food celebrities’ are pampered before they are aired on TV commercials. He adopts certain techniques in his writing, such as description and process analysis, to explain why fast-food hamburgers look so good on television but are not representative of the real thing.

On television, you see the perfect burger of your dreams. It is a masterpiece of flame-broiled beef, topped with crispy lettuce, true red tomatoes, onion rings and juicy pickles. Everything is well organized in between two halves of a ...

This study examines the individual personality differences in young adults’ shyness. For a long period, developmental psychologists have focused on shyness in children. Growing evidence of shyness in young adults, especially in college and university levels has prompted researchers to delve deeper into the development of shyness in young adults and how it can be avoided. Shyness in young adults could be genetically predisposed or could be as a result of environmental consequences. The best means of tackling shyness in young adults (in colleges and universities) require synergy between instructors and parents (guardians). Young adults who are shy have always been ...

Executive Summary

McDonald’s, with its huge customer base and steadily increasing revenue, has proved the excellence of it operations management. Operations management can be defined as a long term strategy that shapes a company’s operations in such a way that it is aligned to organisational goals, market requirements and available resources. The objective of this paper is to delve through the effective operations management strategies of McDonald’s that have significantly contributed to its huge success. It studies the various the components of operations management and how effectively it has been utilised in McDonald’s. The corporation is the leader in ...

Executive Summary

The roots of scientific management can be traced back to the 1800s. Although, Frederick Taylor is considered to be the father of scientific management theory, it was Adam Smith, an economist who first came up with this theory. He started his research in a relatively humble manner in a pin manufacturing factory. He had focused on the simple tasks and sought ways to improve the efficiency of the workers. From the implementation of his findings, the company was able to raise their output of 20 pins produced by per employee to over 4800 pins. The next major leap in this ...

Science

Impacts of a Borderless Society Breakfast: Orange juice, eggs, toast, butter, jam, bacon, tea Breakfast: The orange juice was made with oranges from Florida, freshly squeezed. The eggs came from my Mom’s friend’s farm. My Mom made the bread and the butter was from Wisconsin. Someone my Mom knows made the jam. I think the bacon came from Nebraska but that may be where it was packaged or where the package came from (the label wasn’t very clear). The tea was from Sri Lanka.

Lunch: Burger King Hamburger, juice in a box, French Fries

Lunch: The hamburger was probably from a big containment-type feedlot out in ...

Americans and Japanese mingled very well in the second war leading to merging of culture in both sides. These affected the two types of food they ate and how the food was prepared. Japanese eating styles changed by the introduction of MacDonald. The company introduced a lot of food stuffs that was in Japan previously (Watson, 167). This led to the change in menus in restaurants and other social laces. The introduction of fast foods the Asia was a new thing that changed the style of preparing food from their traditional way of cooking. This led to hamburger becoming a Japanese traditional ...

Introduction

The McDonald Company has been in operation since 1955. A SWOT analysis of the operations of the company reveals that the company has several strengths and weaknesses. It has opportunities to take advantage of to make more profit. However it also faces several threats that it has to deal with. A SWOT analysis is the critical review of a firm’s external environment. Strategic companies carry out the analysis in order to come up with the best strategies that will assist in gaining a competitive edge.

Operational SWOT Analysis

The company is great in terms of service quality. In 2008, the company was ranked ...