Essays on Marketing - Page 2

DO WE LIVE IN A WORLD OF MEDIA INFOTAINMENT AND MELODRAMATIC REPORTAGE?

Introduction
For the past 4 decades, the role of the media has been in the process of transforming. Traditionally, the role of the media has been purely on performing an informative role concerning various events taking place across the globe. This phenomena is commonly known as the provision of hard news where the reporter presents the facts to the viewers they way they occurred. However, this is no longer the case, as the media is increasingly indulging in the provision of information as well as entertaining the society. The media houses have been shifting from the traditional methods of Continue reading...

Introduction

International Human Resource Management (IHRM) is concerned with the management of labor of a company that is international in operations. This implies that the company in question has several branches extensions of its parent company in its home country in other nations around the world (Harzing & Pinnington, 2011, p. 13). Multinational corporations are increasingly finding it necessary to conduct strategic international human resource management (SIHRM) due to the global dynamics in the manner in which businesses are conducted. The objectives of SIHRM are built to ensure that the managers are cognizant of the differences in world’s market segments Continue reading...

Abstract

Researchers conduct researches on the basis of an ideology that seems to exist. During the study, researchers formulate a hypothesis, in which they state the existence or non-existence of the phenomena under study. For a good research, the researcher has to state the null and the alternative hypothesis. It is on the basis of these classes of hypothesis, that an error is classified as a type 1 or type 2 error. The type one error is based on the null hypothesis. The null hypothesis is a hypothesis that affirms the relationship between phenomena. In the case that a researcher Continue reading...

Please put your name here

Best Buy Co., Inc. is a global retailer in the technology and entertainment industry. The company offers products as well as services to its global clientele. The company currently operates in the United States, Europe, Canada, Mexico and China. Best Buy Inc. has its headquarters in Minnesota, and the group has a portfolio of retail stores and websites under 11 different brand names. Best Buy is the largest consumer electronics retailer in the United States with a market capitalization of approximately $16.53 billion. For the fiscal year 2009, the company reported revenues close to $45 billion.
The CEO of Continue reading...

The Book Part

Michele Alexander covers the issue of racialism in the modern society. Though the media claims that the modern American society has moved past the racism era, racism has taken a modern form in terms of the social policies that the government implements. Through these social policies, members of different races receive different conviction for the same offenses. These social policies present the transformation of racism. Obama’s victorious election into presidency may have depicted the end of racism, but society perceives it differently.
The social policy on the drug war presents the real image of modern racism. The criminal Continue reading...

Introduction

Chrysler Group LLC is one of the largest automobile manufacturing companies in the world. Along with General Motors and Ford Motor Company, these three companies are known as the “big three” in the US market. Chrysler is headquartered in Auburn Hills, Michigan. Currently, Chrysler is a wholly owned subsidiary of the Italian Automaker, Fiat S.P.A. The flagship brands of Chrysler are Chrysler 200 and 300, Dodge, Ram and Jeep. The journey of Chrysler was not always smooth. Upon its establishment in 1925, it soon became one of the most popular car brands in USA. From 1930s till late 1950s, Continue reading...

Simon Sinek developed the Golden Circle Model after researching the activities and philosophies of some of the most successful companies and influential leaders. Sinek discovered a common thread in the way these companies conceptualized, acted and communicated their ideals and products. He realized that there was a stark difference between influential companies and the not-so-successful ones. According to Sinek, most companies believe that clients buy products and service only because of superior quality, fair prices and exquisite designs. This is erroneous thinking, according to Sinek, because influential companies are driven by a different philosophy – the ‘why’ question.
The ‘why’ Continue reading...

Introduction

Modern business operations are characterized by a number of factors, among them radical development, creativity and innovation. This is because of intensive competition in the markets. Every businessperson or organization aims at the best plans and formulas that will keep them in pace in business as none of them is ready to lose. Businesspersons are therefore, obligated to adjust themselves and their operations to remain relevant in the market. Some of these adjustments are measures taken by operators to deal with rising externalities in the business operations. One of the major factors that affect business operations is the concept Continue reading...

This article is about how two of the world’s largest parcel delivery and shipping companies are, in fact, owned by the same owners. The article talks about UPS and FedEx, two companies having a chunk of the market share offering the above-mentioned services. Based on the illustration shown herewith, UPS has a 25.9% share of the deferred market while FedEx is closely following at 21.8% share. In terms of overnight packages, FedEx leads all market players with a 42.2% share while UPS follows at 33.8%.
Figure 1 Market Share of FedEx and UPS
Taken together, these two companies Continue reading...

COMPANY DESCRIPTION

Fantasy Hotels is a leading UK based hotel chain which was established in the year 2004. The company mainly focuses on establishing and running budget hotels across Europe. Over a quick span of time, Fantasy Hotels had grown into a leading player in the European hospitality sector. Even though a budget player, the company’s hotel properties provide all the basic facilities like wireless internet, LED televisions with cable access, swimming pools, dry cleaning, etc. The company manages to provide these additional facilities by charging an extra fees over and above the regular room charges. As Fantasy Hotels is Continue reading...

Macroeconomics 2301

18.04.2014

HCC

Spring 2014
8 week course
The world’s economy has faced several periods of crisis during the last twenty years. The financial crisis in 2008 is the one that is most recent. It emerged in the United States and then spread to Europe, later affecting the rest of the world. The most problematic sector in the US was the mortgage sector, and was one of the main causes leading to the financial crisis. The house prices have been rising from 1998 to 2006, prompting home builders to construct more new houses every year, but these injections helped rising Continue reading...

An ideal market place is one where demand is equal to supply leading to the right quantity of goods being supplied into the market. The goods that are supplied in the market must also be used or at least bought by the consumers in order to create a “perfect” market place. If this balance is changes or forced to change, then the resulting market would not be an ideal market. It would either be more goods supplied than demanded or more goods demanded then supplied. In either case, this will lead to higher than the actual or lower than Continue reading...

The documentary Death by China was released in the year 2012. The movie is based on non-fiction book known as Death by China: Confronting the Dragon. The movie addresses one of the major issues facing America today. The increasing destruction brought about by China is affecting the economy of America. The trade relationship between America and China is tremendously increasing, especially on economic trade. The movie focuses on how the economic trade relationship is destructive to America. China began flooding the United States markets since the year 2001. These were characterized by illegally subsidized products from China. The flooding Continue reading...

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of Continue reading...

Vemma Nutrition Company

Introduction
Most firms are often set up with the main aim of profit realization. However, in the contemporary business world, it is becoming increasingly important for firms to integrate corporate social responsibility and ethical responsibility into their strategic planning. This is because modern day customers are becoming increasingly concerned about the impact of business operations on their daily lives. People care to know whether a business is giving back to the society through corporate social responsibility and is upholding ethical standards in its operations. Vemma Nutrition Company is a family-owned and managed business that aims at meeting the nutritional Continue reading...

Written Strategic Audit

(For The Recalcitrant Director at Byte Products, Inc. Case)
I. Current Situation
- Current Performance
Byte has been a market leader for the past 6 years with steady annual income of 12% and a total turnover of about $265 million. Byte also has a market share of 32 percent. However, upsurge in demand has attracted entry of new firms placing its market leadership in jeopardy.

B. Strategic Posture

- Mission
- Objective
- Strategies
- Increase production capacity by constructing a new production plant that will significantly increase output in the long run.
- Maintain its market leader position and forestall additional Continue reading...

Nature and role of marketing

Marketing is a process of selling and communicating the availability of goods and products to consumers. It is an act of enticing public by giving information of the location of the products. It is an organizational function of delivery, creation and giving customers value. It is extended to customer's relationship that benefits institution in improvement of the product sale. Marketing is described as the science and art of choosing the market target. It is made possible through market analysis and segmentation. It is projected to customer understanding in their purchasing behavior. The marker is given a chance to give Continue reading...

Introduction

Many people are affected by maritime safety. A safe and efficient shipping network determines a significant part of the global population safety. The international management code for the safe operation of ships and pollution prevention (ISM code) was adopted in 1993 and was made compulsory in 1998. This code sets up safety-management goals and calls for safety management system to be established by the ship-owners or ship managers. Further, the company is required to develop a way of achieving the set goals; which include making available necessary resources required to offer support for the set objectives. The code also Continue reading...

Efficiency-wage theory states that the productivity of workers has a lot positive dependence on their wages. In a way, it explains the structural unemployment that is, to balance the supply and demand of labor, wages are set above the equilibrium wage. Labor union and other laws and regulations such as minimum-wage laws, also contributes to this phenomenon, and it also set on purpose to increase worker’s productivity. But this does not balance out the business cycle; the market does not clear and hence resulting into involuntary unemployment. There are several models that constitute this theory and explain its Continue reading...

Abstract

Bullying and discrimination are a pervasive and highly damaging situation within school systems throughout the country (NYSUT, 2013). In recent years, this trend has expanded to include issues of lesbian, gay, bisexual and transgendered (LGBT) related bullying and abuse, and the increasing dangers of cyberbullying (i.e. the use of the Internet to abuse classmates), making it paramount to pass legislation that is effective in controlling these trends. The possible effectiveness of the DASA (or Dignity Act) as anti-bullying legislation will be discussed, as well as the historical background of bullying as a practice and its effects. While anti-bullying measures Continue reading...

1.1 Describe with examples, some of the characteristics of food production and food and beverage service systems that is in use within the hospitality industry.
The food and beverage industry are a multi-billionaire industry, that has catered to many, making it a new industry that people can look forward to. There has to be a system, that the service directors are using to inherit a food service system that are to be followed by the directors all day-long.An option in food service industry is what we are bound to look for if there has to be a look-out and Continue reading...

a) Return on investment relative to industry The J.P Morgan Chase and Co. Investment banking division provides a variety of investment banking services and products such as security's underwriting in debt and equity markets, structure advisory services and corporate strategy, risk management, trading platforms for institutional clients in cash securities (Behery and Tarek 131). Its client base includes governments, corporations, institutional investors and financial institutions. b) Board issues The company Board provides experience, judgment, independence and accountability for its shareholders. Director independence is upheld in several ways, including restraining the number of officers sitting on the Board. Ten of Continue reading...

Foundation Course – Fundamentals of Networking

[Your University Name Here]
[Your Department]

Contents2

Introduction..3

Pricing4

Discussion of Design Considerations5
VLANs 6
Protocols Involved in Constructing a VLAN Based Switched Network7
Cisco VLAN Trunking Protocol (VTP).8
Classless Sub-Netting.9
Spanning Tree Protocol (STP)9
Router on a Stick.9
Network Diagram for the Gaming Competition10
Three Layer Hierarchical Model11
Bandwidth Requirements for a Gaming Network..11
Conclusion12

References13

Introduction
This paper includes the monetary quotation that will require to setup a network for playing Online and LAN games. All the state of the art technology used in the gaming industry is present in the quotes at the current market price. This Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Industry Report: Banking

Introduction
When it comes to an industry, then there are number of things which have been taken into account for the same. The essence of effectiveness and productivity always been associated with an industry and the stance of effectiveness depends upon certain factors. There are number of industries working in the world and all of the industries have their own significance and importance lies in a broad nutshell. There are certain aspects which have to be taken into consideration by an organization or by an industry in order to become competitive and eminent in a certain industry.
Financial Productivity Continue reading...

Executive Summary

Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition Continue reading...

Managerial accounting as the name suggests provides information to the internal users of accounts. Internal users include executives, product managers, and sales managers to name a few. Any other user within the organization may also benefit from managerial accounting methods and use the compiled information to make informed decisions that would affect the financial performance of the company. As the information gathered is for internal users there is no compulsion that the data should abide by US GAAP rules (Heisenger & Hoyle, 2013). For example, a sports good manufacturer may add the non-production costs to the inventory as the internal Continue reading...

Saying ‘NO’ to anyone can be hard especially if the person is very close to someone like family members, friends and partners. However, twenty-four hours a day seven days a week and for a busy person who thinks nothing but to earn money, the saying, ‘time is gold’ applies. Rejecting someone can be as painful as it was guilty. But upon remembering the to-do chores, the pending assignments, rest and busy schedules; saying no to anyone would be the best resort to avoid having ill feelings and remorse. It is better to say no if we cannot fulfill the Continue reading...

After completing the “Play a Virtual Market” simulation, my knowledge regarding how the stock market works was greatly enhanced. My basic strategy was to invest in oil, banks and energy stocks. I also picked a few stocks whose name I recognized. Fundamentally, my strategy was to buy low and sell high. I was estimating that the price of these stocks will go up because of the increase in oil prices, which then increases the energy prices.
I realize that Investing in the stock market is a risky investment. However, that riskiness can be decreased by investing in options. An Continue reading...

Problem Statement

The purpose of this study is to analyze the role of AHIMA body knowledge in medical field and also to analyze the impact of AHIMA research in the real world today. The main purpose of this research is to observe the industry transitions from paper-based health records to electronic use.

Purpose of Study

The aim of this study is understand the Impact of AHIMA in the medical sector and the roles & responsibilities of health information management professionals in the drastically expanded in industry’s demand.

Methodology

- I will conduct survey from market and conduct interviews from professionals.
- I will also review Continue reading...

Introduction

All over the worlds, people, travel for either business or pleasure. For an individual to be a tourist, on has to travel away from home and spend a period of not less than 24 hours in the destination. In general, tourism has both benefits and impacts that may be affecting both the environment and the general population of the destination areas.
Sustainable tourism is a concept of tourism that is supposed to meet the needs of the people travelling to a destination and the host people in the destination areas while protecting and enhancing the opportunities for the future. Continue reading...

Summary of Barilla Spa

Summary of Barilla Spa
Barilla Spa is the world’s largest producer of pasta based in Italy and founded in 1875. It is experiencing a constant change on its production because of variation in order patterns of distributors. It results in operational inefficiency and increase in cost. The only solution to this problem is the implementation of Just in Time Distribution (JITD). The new system eliminates huge variation in manufacturing and production. It has centralized information and data transparency exists between Barilla and distributors. Forecasting and Production is the basis of actual sales data provided by distributors. This results Continue reading...

Moving away from the middle

Most companies in the food industry are now considering a diversification of their products to cater for the competing needs of the customers. Beverage and cold drinks companies have, in past few years, ventured in bakery business. The snacks made by these companies serve as complementary goods for the drinks. Pepsi is one of such beverage companies that adopted the production of the complementary snacks Pepsi (2010). With this strategy, Pepsi has rapidly increased its sales and customer loyalty. Customers flock in large numbers to find “all under one roof”. The snacks have done a great deal in increasing Continue reading...

EXAM QUESTIONS ON BUSINESS AND SOCIETY

1. To what extent are companies justified in claiming that they are good corporate citizens?
The key goal of any business enterprise is to maximize profits and minimize cost. The management must safeguard the social welfare of the employees. In addition, the company must respect the social and cultural values as well as providing quality products and services to the consumers. Therefore, corporate citizenship is the understanding of all stakeholders in a company or business enterprise that it has social responsibilities to the employees, the surrounding society and the consumers, who indirectly influence the company’s performance in regional Continue reading...

5. Results and analysis of mystery points, hardware and software system for the business
6. Bus topology diagram
7. Analysis of journey map
8. Overall Budget plan for the business.
1. Business description: Semesh is a business organization that wants to incorporate information technology in business. The business management wishes to determine the lowest cost for installing hardware and software and spend less than $25,000.The budget should not include expenses such as cost of the ISP-set up and communication system. The business, however, intend to get a router that is free as part of the ISP-set up package Continue reading...

Difference between entitlement program and block grants

An entitlement program is one of the government mechanisms in which public funds are given to people who meet specific requirement. Good example of an entitlement program in the united state of America is Medicare program. In the Medicare program on the part of it would qualify to be an entitlement program. In this program, the people who are unable to meet their medical care cost are given some funds. Other may confuse an entitlement program with social security program during their working day, but this is not a form of an entitlement program. The only time in which Continue reading...

INTRODUCTION

In this information age, the digital revolution has transformed the industry to an information based economy. Since the late 1970s, the day to day evolution of technology has shaped the modern society by introducing globalized communication. The UK mobile phone network industry is developing day by day by introducing the new-tech systems in the market. O2, Vodafone, EE, T-Mobile, and Orange are the biggest mobile phone network providers in the UK (Rushton, 2012). This report has presented a thorough economic analysis of mobile phone network industry in the UK, considering the biggest network providers in the country.

ANALYSIS OF MOBILE PHONE OPERATORS IN UK

Mobile Phone Continue reading...

During the last few years, we have observed a dramatic growth in the field of Information Technology and the main reason of this was an arrival of Internet technology and its subsequent development. Its rapid development and the further Information advancements and improvements have made the whole system more vulnerable against the virtual threats and attacks of internal and external origins. The threats and accidents in the Information Security can be explained with the lack of confidentiality, integrity and availability of electronic data. However, the researchers kept fighting against these threats, as they kept on inventing a variety of Continue reading...

Abstract

This paper explores the history of gangs and their relationship with drugs in the United States. The existing literature shows that gangs have been around since 18th century, they have evolved over the time to carry out different atrocities in the cities. Research has shown that violence is a way of life for the gang members because it is their main system of justice. The paper also identifies the measures that state agencies should use to curb the illicit trade and save the society from the terror that is associated with this trade. The research has shown that the Continue reading...

Abstract

The project deals with the problem of etiquette along with various forms that it implies. Table, business, and greeting etiquette are the focal points of the research. Apart from the norms of socially acceptable conduct, the project contains the overview of such essential aspects as history, geography, population, religion, and industry. The project is based on the opinions of the leading subject-field experts and specialists that major in history, demography, sociology, ethics, and affiliated disciplines.
Keywords: Mexico, etiquette, conduct, geography, history, population, religion
Etiquette is a set of rules and conventions that regulates human social behavior acceptable in society. Continue reading...