Essays on Marketing - Page 2

Introduction:

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Speech Outline:

- Lack of enough reserve of body organs in the hospitals lead to loss of many lives. These losses need not be there while the people can rally means of preventing them. - Statistics indicate that many are in the hospitals awaiting organ transplants - While only 1 in 4 people get the organs, the others die while waiting for transplants or get to a diseased state where they cannot be helped. - The reason as to why there is a shortage is because there are regulations that make the sale of human organs illegal. - Advantages ...

Article Summaries

Article Summaries:

Samsung became a leader in Smartphone market after receiving the title of world’s top smart phone maker. Samsung Smart phones are grown up by 44 percent in international markets and showing a promising growth in coming quarters. Smart phone market is mainly dominated by Apple and Samsung. In the current quarter, Samsung sales were £1.4 billion whereas apple managed only 17.1 billion. Apple suffered a loss of 16 percent in unit sold and is able to maintain only 16 percent market share. On the other hand Samsung was able to capture 23.8 percent Smartphone market share. Now everyone is ...

BUSINESS PROPOSAL

Eco-Friendly KC Printing and Accessories Inc. is a registered company at B. Yallahs, St.Thomas, Jamaica W.I. a building owned by Kerry-Ann Campbell. This company offers services from printing, cell phone Accessories and Repairs. The business is owned by several members each contributing a share qualifying to be a private company.

Product and services

Eco- friendly KC printing and accessories Inc. offers services ranging from printing, cell phone accessories and repairs. The company intends to offer quality products and services to its consumers by offering cell phone accessories for all models of phones and repairs for dead and malfunctioning phones. The company has a team of experts ready ...

Before a product is launched into the market, the manufacturer must have a well define and laid out pricing strategy for the product. A pricing structure is the framework which outlines the cost and the final end user price for a product. Pricing therefore is the process of the marketer using the four Ps of marketing. In this regard, price is the only P that generates income among the four. The process of structuring the price of a product in this case is to be done by considering: cost, price, channel margins and selling price. The following is a basic process followed by marketers ...

Johnson & Johnson has gained relevant experience in the field of public relations, given that the group of companies was founded over thirty years ago; it definitely had a role in the evolution of public relations. Indeed, J&J has been held aloft in the PR world for nearly 30 years as the torch-bearer of the “right way’ to handle a crisis (Yaxley, 2010). Its public relations personnel, strategies, implementation process and assessment have matured over the years. Johnson & Johnson is a holding company which majorly deals in pharmaceutical products which are under constant scrutiny due to issues of quality ...

Chapter 4

- The firms are pursuing cost leadership strategy and in this strategy advertising is essential. It is considered fixed cost because it is showing the people or shifting their focuses on the products with similar qualities as their competitors’ products but at a lesser price. On the other hand, product-differentiation strategy is based on advertising the unique qualities of the products and their reasonable costs.

- The actions the firms can take to ensure that economies of scale exist are 1- they make sure that the volume of production reach the optimal level where the average cost per unit ...

Terry Zupita must decide whether she should invest in Universal Autos, which is an American firm that is partnering with the Chinese government to manufacture U.S. automobiles in China. If she makes the investment, it appears that Ms. Zupita’s money will grow substantially during the next few years. However, friends and relatives have told her that UA might use child labor in its Chinese plants, and that employees often are abused in such plants. Should Terry purchase UA? If she does, she could be supporting exploitation of children and mistreatment of employees.1. Is there an ethical problem? If ...

1 While much has been hypothesized regarding the true meaning of the term idea multiplication, it is essential to note that it refers to all the processes involved in the use of existing ideas to develop newer ideas that are more important. These processes do not occur in isolation, but calls for brainstorming of the existing ideas with the sole aim of restructuring the existing idea by adding or removing certain feature. Notably, idea multiplication is advantageous in a number of ways. Above all, it is often easier to devise new ideas from existing ideas. In addition, it suits well ...

Question 1:

Managed care has had a significant effect on the service delivery in the US. First of all, it has given the general population a chance to choose the kind of service they wish for and who they prefer to give the services to them. As such, the citizens have a chance to access the services of their choice. This is very important as it makes the people have both physical and psychological relief after getting teh services. This facilitates quick recovery. Managed care system has also helped in raising the standards of service care delivery. The different health personnel ...

What is fiat money? Why is fiat money important in the United States today?

Fiat money is a kind of money that has no intrinsic value. It has value of exchange but no value in use. It is used as money because the government decreed it as valid money and the public willingly accept it in exchange of goods. Normally, fiat money bears “legal tender” feature and includes modern paper currency, coins and checkable deposits.

This kind of currency is very important in today’s modern economies like the United States primarily because it is widely used as ...

Finance: Finance as a term can be defined as a science of managing money and other related assets. This management has to do with banking, investment and credit. This science of management also involves monetary resources, funds and especially funds in government or any corporate body.

Efficient Market: An efficient market is a market that is assumed to have all the pertinent and the necessary information which help the market participants to transact fairly. This information should be available to all the participants fairly at the same time and the prices in the market are expected to respond to this information. ...

Annotated Bibliography for Wal-Mart

Wal-Mart Stores, Inc. is both a multinational business enterprise operating as discount stores, supermarkets, and supercenters to provide a variety of merchandise that include apparel, housewares, electronic appliances, small appliances, and other parts of hardware. Numerous reports and studies have been conducted on the store. The following are some of the reports and research studies conducted on Wal-Mart Stores, Inc.

Bloom, P. N., & Perry, V. G. (2001). Retailer power and supplier welfare: the case of Wal-Mart. Journal of Retailing, 77(3), 379-396.

Bloom and Perry (2001) provide an understanding of the retailing business in ...

SWOT Analysis

For successful formulation and implementation of a company’s marketing strategies for its products, the analysis of both internal and external product and company environment is arguably crucial. In this case, it is imperative for the company to apply SWOT analysis tool. SWOT analysis primarily entails the analysis of the company or product’s strengths, weaknesses, opportunities and threats. Pahl and Richter (2009) identify SWOT analysis as a vital tool for effective decision making and in the understanding of the autonomies between an organization, or product, and its internal and external environment. Table 1, below, provides a summary of the product (Ruffle ...

- Introduction Jackson plumbing is a sole trader business that provides high quality plumbing services to newly construct residential and commercial buildings in the area at some of the most affordable rates. The business also offers high quality repair plumbing services to both commercial and residential buildings in the area. The location of the business, a low number of competitors and a growing metropolis makes the business a potentially highly profitable undertaking that is bound to experience impressive growth rate in ...

Introduction:

The analysis was conducted so as to study the behavior of two stocks i.e Commonwealth Bank of Australia and ABM resources. We began our analysis using various financial and government websites. For Instance, the risk free rate was derived from RBA, Australia using 30 Day Bank Accepted Bill as a proxy. On the other hand, all the stock related and market index(S&P 500-APX 200)information was derived from Yahoo Finance. We concluded the report by conducting a regression analysis between the excess return of each stock over risk free rate and excess return of market index over risk free rate

Stocks Analyzed

...

Assume you are consulting for a media conglomerate that is perplexed by the parting fates of Blockbuster and Netflix. As a consultant, you want to highlight the varying fates of the two companies via a strategic audit. Focusing on (i) customer (ii) product and (ii) market audits, compare and differentiate Netflix and Blockbuster’s differing fortunes to date with 1 difference between the companies for each audit and a KPI (measure) to understand customer engagement, product success and market performance. Explain the reasoning behind each KPI. First of all it is important to comprehend what is meant by the term strategic audit. For any ...

Labor cost

Effect of the World Economy as China commodity increases Chinese has employed wide use of the mass production as a manufacturing strategy. This has lowered the price of commodities compared to other markets in the world. The Chinese product has been more competitive in the entire market and contributing largely to the economy of the country. The exported products to the international market from china have a competitive advantage due to the low cost. In comparison to other markets the Chinese products such as DVD player and sweater among others, are cheap and hence attracting consumers. United States has ...

The sports apparel company is aspiring to enter the international market (China) to drive its sales and revenue. The local market is at saturation level and the company has been forced to seek a foreign market to sustain profitability. The population in Shanghai city is the target market. As the business development manager, it is one’s responsibility to put in place the relevant structures such that the company will be venturing into that market in two years time (by 15th April 2016). The sales and marketing department will send a team of personnel in the target market to assess the ...

1. Managing the Digital World: Amazon.com

- First and foremost, Amazon.com’s mission statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices” . - Its enterprise-wide information systems enabled Amazon to fulfill its goals through the use of effective strategies that facilitated various operational facets to deliver the products ordered by a wide range of clientele at the most effective use of the marketing mix (product choice and selection, prices, places, and promotions). ...

The article about Gerber products whereby babies are used to gauge which foods are appropriate for children is quite catchy. Children, especially the ones used in the research, cannot talk and often they give mixed interpretations on what they like and dislike. Even mothers at times find it difficult to understand what their children are trying to say. Gerber apparently uses baby talk analyze the effectiveness of their products before sending them to the market. It seems almost risky as most products before they reach the market are not safe and could lead to so many side effects, well ...

Branding – Definition and Theories

A brand is a construction consumers make of a product/service. The teams behind products/services aim to position them as good as possible in the minds of their targeted customers. In this respect, they attribute their specific product or service certain elements of identifications. Such identification elements are: a name, a symbol (for instance a trademark, a logo, a sign, or a package design), a color or a feeling (Aaker, 1991, p.7).

“A brand is an asset of differentiating promises that links a product to its customers” (Stuart Agres, Young & Rubicam in Fombrun, 2007, p.232). Based on an experiment conducted by Young & Rubicam for ...

International tax treaties as a means of advancing economic goals

International tax treaties have become quite common especially among countries that have decided to come to an agreement to promote trade. These treaties are reached following total evaluation of the benefits that may arise out of the treaties that have been reached. The treaties are common among countries that are in constant trade with each other. Therefore, through reaching upon the treaties, it is quite obvious that there will be more trading activities taking place between the countries that have come to an agreement. This will be through attracting more entrepreneurs into putting more resources to conducting the trade ...

Abstract:

The following paper is prepared by choosing various articles from credible and academic sources and have been written on. The first article by Peter Buckey summarizes the article international business vs. international marketing. An opinion of the article is then provide at the end. Two other articles follow namely, The millennium and International Marketing by Vern Terpstra and International e-marketing: opportunities and issues by Jagdish N. Sheth, Arun Sharma. All these articles are relevant to marketing concepts and theories and an opinion given at the end of each article synthesizes the article on the light of theory vs practice.

International business vs. international Marketing

...

This article introduces the idea of feature bloat that has been adopted by many manufacturers. Many products that were produced in the past were mostly single minded. This means that devices such as cameras were only intended for taking photographs. However, manufacturers have embarked on the production of complex products that have many features in them. For example, phones today have the capacity to make call, internet connection, mp3 players, and GPS navigation among other features. Rust et al (2006) explain that there are various reasons that have motivated manufacturers to adopt this strategy. First of all, manufacturers aim ...

Abstract

Global market operations require that a multinational organization considers policy structures that prove effective in the management of its global operations. An examination worldwide operation of Maersk Line in 135 countries around the world reveals that the company has employed investments in innovation and capacity building as the main driver of its supply chain components. Based on this six operational areas that encompass; customers, competition, operational costs, communication, technology and environmental pollution the paper investigates the efforts made by the management at Maersk Line in effectively running its supply chain worldwide. The paper finds that several challenges and opportunities are ...

Question#1

The null hypothesis is a hypothesis, which is checked for consistency with the existing sampling (empirical) data. Often used as a null hypothesis act hypothesis of no relationship or correlation between the studied variables, no differences (homogeneity) of the distributions (or parameters of distributions) of two and / or more samples. The standard scientific approach for testing hypotheses the researcher attempts to show the failure of the null hypothesis of its inconsistency with the available experimental data, that is, to reject the hypothesis. This implies that there must be adopted another, alternative (competing), excluding the zero hypothesis. Used in the statistical ...

VALS lifestyle profiles

After taking the survey, I found my primary lifestyle profile is an experiencer. An experience is an individual with high energy levels and takes on into a new challenge with vigor. Additionally, I am motivated by the need to express myself. As such and experiencer consuming patterns are impulsive with the need to possess a product appearing as soon as they identify it, and without prior consideration of its purchase. This habit is explained by their need to quench rapidly their curiosity of the product in question, and to satisfy their experimental nature. An experimenter/ experience is bored easily with a prospect ...

Management: Course Final Paper

Introduction In earlier studies, organization change has been defined as the breaking down of existing structures and the creation of new ones. In other words, it is a transformation of an organization between two points in time. Such a scenario can develop anxiety, uncertainty, and ambiguity in the minds of employees due to differences in experienced, socio-demographic characteristics, attitude, knowledge and behavioural patterns. For overcoming the employees’ nervousness management, organizational change agents put stress extensively on employee readiness predictor variables. As clearly stated in the literature, employee attitude and employee readiness factors pose a significant affect in preparing employees physically and ...

Slide 1: Introduction: say name, etc

Introduce the topic: Advocacy for Gun Ownership. You want to define the topic. What does it mean?

Slide 2: Highlight key points and arguments as well as your premise

- Gun ownership is the idea of possessing guns for personal use which might include defense, fun, or for other uses. - Advocates for gun ownership premise on the second amendment of the United States that states that grants the people the right to own guns for self defense - My argument is that Gun ownership control is necessary to regulate gun violence in the United States. Instead of a liberal gun market, gun ...

What is Card Not Present fraud? This is a kind of fraud that involves the unauthorized use of a debit or credit card details to perform a transaction in a non face-to-face setting. This unauthorised activities are usually done without the knowledge of the actual owner of the card. Today, majority of the CNP fraud occurs via the internet while a few occur via call centers operations and through mail. The fact that the merchant doesn’t have the opportunity to inspect the credit or card physically is the reason while it is named “card not present”. Who bears the risk of loss ...

Founded in 1999, Blue Nile Inc. is an online specialty retailer of fine jewelery. A seller of certified diamonds, the company was furnished into Blue Nile Inc. as we know it by Marc C. Vadon. Ever since, the company has raised and exceeded more bars than one can count. It showed a thirty per cent increase in sales from 2003 to 2004. In 2006, a mere seven years after its foundation, Blue Nile Inc. was larger than the next three largest online jewelers combined.

The factors that have propelled Blue Nile Inc. to the top of the game would be ...

- Staples Case

Many organizations with many units have increasingly moved from the traditional way of doing business and adopted rather non-traditional ways. This is due to the emerging issues which continue to change with the global trends in business. For instance, ‘Longs Drugs Company’ in the field of pharmaceuticals used to allow its managers to make products in accordance with the market served. However, this company has proved to be among the global pacesetters in business by having a more centralized decision making rather than decentralized. This allows it to adapt to changing trends. The drivers of this ...

- Why research is important in identifying international markets

Research in identifying international markets is important as it enables the organization not only to design the right product, but also to employ the most effective marketing strategy for maximum returns.

- Research techniques and tools that can be used in international market research

- Use of a team from multicultural environment and sites is important in ensuring that the research object is understood in the different geographical regions

- Qualitative research techniques

- Videotaping of consumers who are in the process of purchase or consumption ...

Executive summary

Cars Dealership globally and locally has established strong completive industry where the market trends are dynamic. Seeking to gain a market share on the highly competitive market requires more strategic approach based on a detailed analysis on internal and external markets. Current dynamism in the market, as attributed to various factors offers opportunities and threats. Examining and exploring the market and the industry situation is aimed at offering essential strategies towards venturing in the trade. AAM Car Dealers Company is a newly formed company that seeks to venture in Car Dealership within the local market but with a dream of dominating the global market. ...

International competitiveness could be explained based on various economic models or theories. However, David Ricardo’s comparative advantage theory could be the best theoretical choice in this particular case, because it clearly outlines the factors that enhance a country’s or a region’s competitiveness in the international market arena (Johansson, Karlsson & Stough, 2002). According to this theory, if a given country can produce goods and/or services at a lower opportunity cost as compared to other countries, then that particular country has a comparative advantage (Maneschi, 2008). On same note, even though a given country is in a position of producing all goods and services efficiently ...

Abstract

The major financial systems in management of any finances of an institution include balance sheets, income statement, statement of owner’s equity and statement of cash flows (Baker & Baker, 2014). The balance sheet is an important tool in the assessment of the organization’s ability to meet its long term obligations. The income statement, on the other hand, gives a summary of the organization’s transactions over a set period. The statement of owner’s equity is a financial statement that uses information from the income statement and provides the same to the balance sheet. It analyzes the changes in profits of a ...

Response paper on the material I gave you

In marketing, there are the aspects that are considered in the provision of the products and services in order to attract customers and to increase sales. They play a great role in winning the customers’ trust and meeting their taste and preferences (Kotler 106). Customer satisfaction is the beginning of good market relationship. The products and services are classified into two categories - consumer products and industrial products. In these categories, it depends on the purpose of the product when it is purchased. It may be for personal consumption or for further processing in the business sector.

In today's ...

Financial Analysis: Amazon Inc.

The primary source of revenue for the company is the sale of wide range of products it offers on its consumer facing website. Apart from revenue earned from the sale of merchandise, the company also earns revenue from services like AWS, advertising, publishing etc. In terms of trend in sales of the company, the same have consistently increased over the years. As the graph indicates, Amazon has been successful in increasing its revenue, courtesy, increasing online demand from its customers. With increasing time spent by adults surfing online, the sales revenue of the company has shown a steady growth. ...

Teamwork is essential not just in the business world but also in almost all areas of human endeavor, from education, to work, family and romance. Because human beings are autonomies entities with individual’s wants and goals, in order to play on the team of humanity, compromise is necessary. As far back as Aristotle thinkers recognized that humans were social animals with the need to compromise to best achieve their end goals. His ideas and his succinct ordering of them have incalculable influences in today’s world. He had rigid ideas regarding human relationships, happiness, virtues, deliberation, justice and ...

Introduction:

This articles elaborates the behavior of the customers or consumers in the shopping malls if there are no price tags for commodities. This article is based on research done on the behavior of consumers with respect to price tags rather than naming their own prices at the counter. This research is based on an assumption that consumers are always selfish and they will always go for the most appealing deals in the market. The article also shows that when people are given options to pay for other people they will pay more than what they could pay for ...

Slide 1:

Drought- resistant:

- Looking at practical aspects for a higher capacity of creating a working environment. - Achieving a positive impact on global acceptance of genetically modified seeds. - Helping poor farmers to grow crops and feed their local markets.

Slide 2:

Untapped markets:

Untapped markets provide several opportunities to Monsanto. The company needs to enlarge the company’s product portfolio by capitalizing on the untapped markets. Another important strategy could be by enhancing the company’s diversification. Expanding market share and the overall returns would also allow the company to expand. The expected growth along with ...

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

DD Curve is the summarized relationship between Exchange Rate and Ouput Level which shows all the combinations of output and the exchange rate for which the output market is in short run equilibrium i.e (aggregate demand= aggregate output)

The above figure represents upward sloping DD Curve explaining the effect of movement in exchange rate on output level when both Domestic Price Levels(P) and Foreign Price Levels(P*) are fixed. The figure represents the effect of depreciation of domestic currency on domestic output levels and related aggregate demand. Thus, when domestic currency depreciates ...

- How did Ford try to generate demand for its product? Does this ad appear to be directed to a wide segment of the market in 1924?

Demand for Ford cars was much more dominant by the males. Cars were generally used as utility other than for luxury. Ford generated demand for its product by focusing on selling their cars to middle income independent women in 1924. Obviously, demand for the cars in the upper market segment was already established. So they basically increased demand by publishing an attractive advertisement that targets the female middle income market segment. This ...

Introduction

The name of the hotel is Dragon Den Hotel. It will focus on providing services to local and international visitors. It is a restraint offering services such as lodging. It forms the basis of this hotel marketing plan.

Mission statement

Dragon Den boutique and hotel strives to care and share with domestic and international visitors from various aspect of life. It aims to prove and improve a quality holiday experience leading to warm, lasting and memorial for both visitor and hosts.

Objective and strategy

The objective of the Dragon Den boutique and hotel is to ensure quality service to their customer in the competitive hospitality industry. ...

Introduction

The apple Inc. is one of the major fast growing information technology companies in today's world. It is an American civic corporation which manufactures highly advanced technological electronics, as well as software. For instance, it produces iPhone. These are the most common phones used by many people across the world. According to the SWOT analysis carried as shown below, The Company has created a number of opportunities to people since it started its operation. In addition to this, the SWOT analysis also enabled the researcher to detect problems and challenges that face the apple Inc. in the production ...

Management Information System

Management Information Systems

- Accelerator titanium as an enterprise platform for developing applications running in mobile phones, tablets and desktop computers makes it easier to create these applications by using a single software code base. This subsequently speeds up the process of developing applications as it is not only easy but also fast to do so. The titanium framework also allows the development of native applications for apple and android devices by using a single code base for software development (Allen, 2010).

- It is important for titanium to be an open source tool to enable development of different ...

Business Growth and Failure in Marketing

The aspiration of any entrepreneur is to start a business and witness its growth. Nevertheless, some businesses do not live to realize this goal. The concept of starting a business and maintaining the vibrancy of the business is inseparable. Other than rolling the blueprint for the business operation, the management of the business must design effective and successful marketing model in order to sustain the growth of the business. Evidently, the existence of any business depends on the relationship between the business and the target customers as well as internal factors such as management model. Arguing from this lens, the business ...

Interactive Persuasive Thinking

Interactive Persuasive Presentation Communication is essential for every organization either internally or external. For every organization to carry out their processes well, there is a need for an organization to ensure that the communication in an organization is going on perfectly. Hence, there is a need for the organization to ensure that the communications methods are as cheap as possible in order for the organization to minimize its cost to the minimum. Cost is not just an issue as one may come across deals that are cheap but not effective. With these, there is need for the organizations to ensure ...

The market study on MP3XYZ was prepared for the management team of Global Corporation MusicToGo, which aims at covering a niche of portable MP 3 players. The scope of my research would have been unlimited if taken overall marketing strategy of MusicToGo, therefore I decided to evaluate the possibility of the MusicToGo to compete with Apple iPod in the Netherlands market and find out what features will enable MusicToGo to improve its performance. The core approach lies in the evaluation of Apple and MusicToGo products with regard to their functionalities and price.

Slide 2. Executive summary

The research was conducted to define the target ...

Introduction

Sony Corporation was founded in 1946 in Tokyo by Akio Morata and Masuru Ibaka. Initially known as Tokyo Telecommunications Engineering Company, the company was involved in research and development of telecommunications and measuring equipment. Today, however, the company is involved with the creation, design, manufacture and dealing of electronic equipment and devices including game consoles and software (Berrak, Ferzly, Nguyen, Roach, and Ward 3; Gershon, and Kanayama 105). In addition, the company also engages in the production, marketing and distribution of motion pictures, home entertainment, television products as well as recorded music. Further, the company engages in ...

Article 1: Conducting Business Ethically and Responsibly

Katherine Bradshaw, writing for the enterprising MATTERS emagazine, states that it is the belief of the Institute of Business Ethics (IBE) that all business entities and other organisations “should do the right thing” (i.e. conduct themselves in an ethical manner), because it is right to do so. Additionally, she claims that research findings demonstrate that businesses which “take their ethical values seriously” benefit as a result. Those benefits as cited by Bradshaw include better productivity and enhanced staff loyalty arising from a high level of morale through working in an environment with an open culture, particularly in times when staff may ...

- Conducting business ethically and responsibly.

Business ethics are the professional ethics that are meant to be employed in a business scenario. The ethics inspect ethical values and moral or ethical problems that can arise in a business atmosphere. It has a broad application – from a perspective of conducting business to the behaviour of personnel and the organizations. Another term is associated with it, and that is responsibility that covers the moral attitude of the employees in a business setting. These two terms go side by side in a business environment.

Both of the above terms have their own unique approach and operation. ...

Analysis for reformulating the business model

With regard to the economics of a business, some performance metrics determines the success of a business venture in a certain region. These elements comprise of customers, competition, technology and the regulatory framework. In order to appreciate the background and the context of eBay, it is crucial to have an insight on its history. As an American company, eBay had survived the dot-com bubble in the US. Founded in 1995, the company had grown to a level of recording revenue at least 18% of its revenue by 2001 (Ireland, Hoskisson and Hitt). Therefore, having had such success in the US and international markets, ...

Description of Business Audience

Description of Business Audience Business success depends greatly on the behavior of its audience. As norm, businesses respond by identifying their audience, their preferences, as well as their capabilities and inabilities. A business audience refers to a group of persons that constitute a community of possible buyers of a specific product (Cram, 2009). Apparently, the definition, business audience is not every person that the business would interact with, but specific persons who are willing and capable of engaging in business deals with the business.

A major obligation of the marketers is to identify the socio-economic trends of the target audience. ...

Part A: Your Marketing Plan

Executive summary Business operations are dependent on effective planning. Admittedly, the most fundamental facet is marketing plan. As such, a marketing plan generates an overview of the approach that an organization will inculcate in ensuring brand growth, awareness and sales within the market of operation. Marketing plan necessitates an effective blue print that an organization incorporates towards sustaining profitability, shareholder returns and necessitating returns on the investments made. Accordingly, from the evaluation of AHA beverage company, a marketing plan forms a plausible tool towards the launching its AHA vitamin water. Thus, through the inculcation of the marketing plan, the organization will ...

Finance is a broad field, in which there are number of things would be stride upon. In estimating the future sales, organizations have to consider numerous things in total. The main theme of this assignment is to answer with certain computation with the help of different provisions in total

Ans-1)

Projection of sales would always be effective from the viewpoint of an organization, and an organization could not get certain added advantage without projecting their sales effectively. There is certain estimation, which should be taken into consideration, while projecting the sales of a company. The stance of projecting the sales of a mature ...

Executive Summary

Macau is a very attractive gaming destination in the Asia Pacific region, just across the border for Hong Kong. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. However, unfortunately this is not the case, primarily because of the intense pressure on manpower, which is contributing to labour turnover in Macau, so much that, almost 30% of the SMEs are facing closure ...

The importance of accounting analysis was emphasized in the Chapter 3. The authors stated that disclosures of the financial statements are made on the basement of accounting analysis. Also, they noted that understanding of accounting information collected helps use the financial information more effectively.

Chapter 3 of the book highlights three important concepts namely: factors influencing the quality of financial reports based on accounting analysis, the drivers of accounting choices, and incentives of the managers that should be considered when making the financial reports. According to Sarbanes-Oxley Act, CEO, CFO, Board of Directors ...