Business Strategy and Plan for
Virgin Media Inc. is one of the world’s leading entertainment and telecommunications business catering to the consumer and business sectors . Virgin Media has listings on the NASDAQ in the US and London Stock exchange or LSE in the UK VMED as its ticker . Virgin laptops are supplied to the UK market under the umbrella of Virgin Mobile. This analysis evaluates the current standing of Virgin laptops, the market environment that it operates in, its future prospects as well as providing recommendations.
Johnson, Whittington & Scholes (2009:56) state that the PESTEL analysis is crucial for business environment analysis as the