Marketing Research Paper Example and Essay Samples - Page 2

Job analysis questionnaire

The interview that was handled lasted for at least 20 to 25 minutes as the interviewee provided a full description of her job position and the duties she accomplishes along with it. The 25 year-old head cashier in a 24-hour convenience shop says that this is likely her fourth job position every since she started working seven years ago. She mentioned that so far, this one has been among the most successful and most rewarding positions she has ever taken into account especially considering that she is an immigrant from Mexico who is in dire need of supporting her

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General Electric (G.E) is an American corporation that is a leader in industrial diversified production of such goods as jet engines, plastics and medical imaging, power generation equipment and financial services. General Electric (G.E) highly diversified product line is meant to reduce the company’s business risk (Forbes).

General Electric has a number of strengths. Among the most notable ones include the following:

Industry reputation.
General Electrical is recognized strongly within the diversified industry. Considering the energy infrastructure industry as an example, G.E leads in the areas of development, enhancement and implementation of goods and technologies that focus on gas, oil, wind and water. Most precisely General Electrical is among the leading providers in

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The New York Times Article on Amazon Company Innovation

Amazon Company is an international company conducting electronic commerce. The company sells goods over the internet. Amazon has the ability to reach markets all over the world and target consumers who are in emerging markets.
As result of its widespread markets, Amazon uses credit cards to receive payments from its clients. Customers who use their credit cards or their United Kingdom debit cards are required to give the details of their cards when they are making orders (Streitfield 1). After the first order has been made, the company’s customer-care personnel often give the client further instructions on how

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Coca-Cola Corporation is one of the most popular and biggest soft selling company in the world as well as the most popular brand in the world in 1886 in Atlanta Georgia state of USA by Pharmacist Dr. John S. Pemberton, whose idea was to have a mixture that would relieve tiredness and headache. The customers reacted enthusiastically and at this point he named it Coca-Cola, selling nine glasses in the first year. Dr. Pemberton sold the Coca-Cola Company in 1888 to a businessman who was patented it in 1887and given a trademark on 1893 and by 1895 it had

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Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

There

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In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free environment, and environmentally friendly business practices. These policies have made it one of the most respected apparel manufacturer in USA. It continually implemented social welfare programs for its employees like English language training, medical care, and job security. But the company has been facing an allegation regarding some

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Abstract

The Nelson – Siegel – Svensson model is one of the preferred methods by which investors determine the value of bonds in the long run and thus make informed guesses as to the viability of each investment option. It is an accurate method of prediction when an investment portfolio needs to be set up. In this paper, by using the Nelson – Siegel – Svensson process, an attempt will be made to inform investors like to the best option for a fixed income portfolio. The paper would demonstrate how the process is to be used and applied to the data related to treasury

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The article presents a detailed analysis of Regulatory Focus Theory. Its summary helps in the understanding of the theory’s concepts and possible application. The theory addresses ways in which people attempt the achievement of the presence of positive outcomes, and an absence of negative outcomes; the processes are promotion and prevention respectively. It shows people may exhibit differences in their chronic orientations. The article explores the regulatory perspective in reference to a multilayered model of personality (Manczak, Zapata-Gietl & McAdams, 169).
It arranges human behavior into domains such as; romantic relationships, economics, parenting and psychopathology. The study analyzes the

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In the study of stock market prices, percentage change of interest and, the percentage change of market indices are key determinants in predicting the future performance of the stock market. When buying shares in the stock market, an investor usually compares the current price and, the future expected increase in price, which will result in profits. The future expected profit is usually calculated at the existing interest rates. Any future change in the interest will automatically have an impact on the future expected earnings. For instance, a rise in interest rate may result from inflation. As a result, future

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Executive Summary

The strategic perspective of an organization, and the direction in which it moves helps determine the strategic position of the organization, as well as its market competitiveness, survival and growth. In the case of TESCO, being a multinational retailer, its performance and branding are closely associated (Hammond, 2008). Apart from providing consumers with a wide range of products under one roof and becoming a one stop shop for all domestic needs of the consumers, TESCO also is actively a part of several community programs and social development. Moreover, leadership in terms of quality and customer retention has been attained

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Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them

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Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to

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Commercialism

The ascent of commercialism is a curio of the development of corporate force. It started as a major aspect of a political and ideological reaction by enterprises to wage weights, climbing social consumptions, and the achievements of the ecological and shopper developments in the late 1960s and early 1970s (Cappelli 2014). Organizations encouraged the opposition to expense development and backing for corporate welfare, which helped make subsidizing emergencies in state and nearby governments and schools, and made them additionally eager to convey business promoting. They pushed "free market" philosophy, privatization and consumerism, while slandering general society circle. In the

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Mary Kay is a company that was established in China. It is characterized by manufacturing and selling of cosmetics. However, the journey towards the success of this company has not been along a smooth line. It has been featured that, the company has been faced by both key and peripheral issues that have been under its engulfment.
The main issue that has greatly crippled this unit is the position that it has declined in its competition strategies. As a matter of fact, new companies have been discovered to offer if not better services than it, services along the same

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Introduction

JCPenney was at one time the leading retail chain consisting of department shops in America. It has around more than a thousand retail shops in various malls across USA and Puerto Rico and its operations are based in Plano, Texas. It operates mainly by developing stores to anchor big malls but since the retail boom started in the 60’s, it has followed its competitors by opening standalone shops as well. Right now the departmental chain is fighting to survive competition from upscale competitors (Macy’s) to major discounters like Wal-Mart.

The reason for JCPenney’s downfall was its

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I believe that economic globalization brings both benefits and shortcomings to international portfolio investments, but is overall beneficial. On the one hand, economic globalization leads to expanded markets for companies who are now able to address the need of more customers than before. Because of this, companies can use economies of scale to their own benefits and generate better returns on capital. The globalization allows for a more efficient allocation of resources, for instance by manufacturing products in the area where the prices are the most competitive (e.g. European textile brands manufacturing clothes in Bangladesh). These are all benefits

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Cleveland Clinic1. Discuss how much you think the CC should adapt their marketing strategies and programs to UAE conditions.
CC requires investing more on marketing strategies as well as familiarising itself with UAE programs. First, it requires understanding the customers of UAE and more particularly the cultural behaviour of the customers. Understanding the cultural behaviour of the UAE customers forms the basis of its expansion. Different cultures have different have different preferences and therefore any company that wishes to enter a new market; cultural environment is a very important aspect to consider (Gillespie etal 264).
Nevertheless, CC requires focusing

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(Candidate’s Full Name)

Movie Review:

Plot
“Get rich or die trying!” This is the motto for the 2013 American movie titled The Wolf of Wall Street. Directed by Martin Scorsese, the film is an on-screen adaptation of a memoir of the same name written by Jordan Belfort, a former stock broker convicted of stock market manipulation and running a penny stock boiler room in USA. Starring Leonardo DiCaprio as Jordan Belfort, the film narrates his career as a certified stockbroker with L.F. Rothschild, before losing his job due to the 1987 stock market crash. Using his brilliant salesman skills, he

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Event- Cutting the Ribbon of newly constructed Fire Station

The Mayor of Tampa, Mr. Bob Buckhorn, is expected to grace the ribbon cutting ceremony new fire station number 11 on the mentioned date. The mayor will join several community leaders in celebration the completion of this fire station, which will go a long way in increasing the city’s fire fighting capability and resources. The new fire station’s location is 1500 W. Waters street and is a replacement of the old station no. 11 located at 710 E and whose qualities have been degraded due to aging.
In addition to cutting the ribbon of this new fire

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IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms

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1. What types of market research should Kiki employ to determine the market potential for the magazine?
Market potential is a measure of the capability of sales of goods or/and services of any category by all companies that operate in this market segment. Concerning marketing research, there are two common types: fundamental and applied. In order to determine the market potential for “Kiki” magazine, the applied marketing research should be used. This type is aimed at determining the demand on company’s product, the level of consumer loyalty, brand image of the product, the condition of distribution channels, the

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Introduction

Designer Inc. is a family owned, midsize corporation that is in its third year of transition from second – generation to third generation leadership. The corporation is in the business of selling custom made electronics and program items to about 300 different businesses and has its headquarters in Houston, Texas. The electronic items that Designer Inc. sells have ‘smart chips’ that allows pens and watches to have LCD screens that can be used as a mini computer. This small computer can be used for numerous applications. This case deals with creating a comprehensive marketing plan for Designer Inc’s new

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Marketing concept and strategies of Apple Company

The Apple Company has employed various marketing concept and strategies in enhancing the customer's relationship. Google and Amazon companies have also considered the same concepts to enhance their relationship with their customers. To maintain this relationship, the companies have considered and given the customers feedback priority in the decision making. The management of these companies has developed customer relation by putting an effort in the understanding their expectations. This leads to translation of the expectation into quality improvement (Corbae, Jensen, & Schneider, 2003). This has gained these companies competitive advantage in computer marketing both locally and internationally.
Customer's retention comes

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1.0 EXECUTIVE SUMMARY
Quench remains a brand leader in the sector of bottled water. Founded in 1998, the company has expanded its operations to all segments of the world. To date, the company boasts of being among the multibillion companies in the globe. Some of the strengths behind the success of Quench are robust advertisements, competitive pricing and image that is positive. The major market segments of the company are sporty individuals who aspire to leave a healthy life. Quench’s initiatives to fund various activities like sports have also received a warm welcome in the community. The reliable

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Walt Disney Corporation is one of the planet’s most reputable entertainment companies, and the corporation established in 1926. The company created the first Steamboat Willie cartoon which introduced the planet to Mickey and Minnie Mouse in 1928. This particular cartoon launched the image that has been continuously used by the Disney Company in carrying the majority of its branding processes. However, the company’s continued success can be attributed to its early appreciation of globalization and technology to steer up its growth. Globalization refers to the increased mobility and connectivity of world markets and businesses through the expansion

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English

Analysis of Advertisements According to Fowles’s Categories and Their Effectiveness with Bovee et al.
Under Fowles’s list of fifteen emotional appeals, “giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication,” while Bovee et al (1989), suggests “that an effective sales pitch contributes to the advertising’s appeal to customers.” ‘The Time’ magazine, dated January 31, 2011, has quite a few news breakers, but one distinct advertisement that draws the attention of most of its readers is the one

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NPV= A1/ (1+k)1 + A2/ (1+k)2 + A3/ (1+k)3 + An/ (1+k)n – C

Where; A- Annual cash flow

k- Cost of capital

C- Initial investment

n- Number of years

Therefore;

NPV= 450,000/ (1+0.11)1 + 639,000/ (1+0.11)2 + 700,000/ (1+0.11)3 + 550,000/ (1+0.11)4 + 1,850,000/ (1+0.11)5 – 2,425,000
= 450,000/1.1 +639,000/1.232 + 700,000/1.368 +550,000/1.518 + 1,850,000/1.685 - 2,425,000
= 405,405.41+518,668.83+511,695.91+362,318.84+1,097,922.85-2,425,000
= 2,896,011.84-2,425,000
NPV = 471,011.84
The NPV of the company is 471,

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Part 1

The inside chemistry of the top management at Levendary Café at the moment seem to be very confrontationist. Mia Foster the newly appointed CEO, Luciene Leclerc the tenured Concept officer and Louis Chen the business builder in China for Levendary have disharmonious roles.
Mia Foster- The role of Mia is to provide the company with strategic direction and leadership, define the business, make meaning of the market, craft a future for the company with growth and integrates the US, China and Dubai operations. The current situation puts a challenge to Mia’s role that Chen is partially playing the

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iShare platform

Business overview

iShare platform will be a platform where individuals will share stuff which has been used moderately. This is called and enhanced by the need to have a friendly environment which will enable people to share stuff instead of throwing the stuff to the environment. The aim of the iShare platform is to have a way in which members will share what they have instead of disposing them to the environment (Kwak, Lee, Park, & Moon, 2010). This way, there will be conservation of the environment because no item will be disposed to the environment. There will be stuff

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Cross-listing is a process to access other stock exchange markets to collect the investments. The main advantage of cross-listing for the share-issuing companies is that due to the different business time zones, the companies have the opportunity to trade for more than the normal trading hours available. Therefore, more trading hours allow the companies to complete their ‘right issue campaigns’ in a short time. Another main advantage of cross-listing is that the companies which are listed in different countries are in a position to collect funds in different currencies that reduce their translation and currency risk. Moreover, the list

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Abstract

Cost-volume-profit (CVP) analysis helps to estimate many relevant aspects regarding operating profit. It can be used in cases when the needed amount of the product for sale the future period must be calculated. In the current work such problems as price and quantity management with maintaining the original contribution share. Meanwhile, the most frequently CVP analysis is used for evaluation the break-even point in units and dollars, the amount at which all costs will be covered and net profit will be equal to zero. At the same time, it’s possible to provide the future estimation of new launched

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Facebook acquired the mobile messaging service WhatsApp, a rapidly growing mobile messaging company for close to $19 billion.Facebook’s CEO Mack Zuckerberg stated that the mission of the acquisition was to “make the world more open and connected” (Malik 1). This they aim to do by building services that would enable the sharing of any type of content with any group of people they want. Zuckerberg further stated that WhatsApp would enable them achieve their goal through the continued developing of a service that people around the world would continue loving to use.This move would bring Facebook closer to

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Channel images and Brand Images

Marketing channels refers to the way in which goods and services are availed to consumers for use. All goods and services go through channels of distribution; therefore, marketing will depend on the way goods are distributed. The route that is taken to deliver goods to consumers is very important, because marketers must decide which route is best for their products.
A push strategy is considered appropriate and used by most of the manufactures. It uses advertising and promotion strategy to persuade consumers to demand their products from intermediaries. Purchasing products directly from the supplier is considered to be cheap,

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Impact of technology and globalization on Samsung

Samsung is a global company and due to the globalization, much exchange of technology within the company’s network has been experienced. Due to this, one of the branches of the corporation, Samsung Electronics emerged winners in 32 design and innovation engineering awards back in 2008. After this, the company has steadily grown through the years. The company has increased its plants and sales network to 61 countries with over 160,000 employees. The level of technology that is being experience in today’s age and era is of great impact to the company as it gives it the

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Executive Summary

This paper describes what is meant by a wireless sensor network is, the things that makes up this device and how in the coming years the use of this device will be applied globally. The paper also discusses the major products that are offered by the G-M global companies and how these services are used by various industries. The trends in sales and employment in the wireless sensor network are also described in this paper.IN this paper, the soft ware’s that are prevalent in the industry are also described. In this paper, some of the promising applications in

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Business Strategy

Competitive advantage can be defined as the advantage gained or accrued by a firm or company over other firms in a competitive industry. This is done by offering customers a greater value of the purchased products and through several mechanisms (Rumelt, 2003). Such mechanisms may include low priced goods, high quality products, and after sale services that are superior to competitors. Competitive advantage may stem from several factors such as economies of scale, integration and non- integration and process based core competences (Peteraf, 1993). To further understand the concept of competitive advantage, several theories have been put forward for

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Introduction- What is marketing?

In today’s fast moving world, nothing seems to be constant. The market is changing at a constant pace, and strategies that worked in the past are not applicable any more. We can say that the present is not like the past and future will be different from the present! It is essential that organizations accept this fact and start formulating strategies which can guide them in these uncertain times. Marketing is that part of an organization’s long term efforts which highlights its unique selling propositions to its potential customers. Marketing tries to bring out the positives and

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Introduction

The paper will focus on fast food industry where the organization on the analysis is the McDonalds Company. To understand the activities of the business, it would be wise to evaluate the market structure of the industry. The analysis is useful in defining how the structure affects the operations of McDonalds Company. Different factors define the unique elements that are present in every market structure in terms of strategies for specific organizations in the industry. The success of McDonalds in the food industry depends on consideration of factors such as the type of goods or services produced, entry barriers,

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International marketing plan

Executive Summary
This paper seeks to explore the marketing strategy of the creative company in Brazil. Being the first time in gaining entry into the economy, the company will have to undertake market research of the region in order to establish the customer’s wants and needs. This will give the company a clear understanding of the market destination.
This paper also provides the STEEP and SWOT analysis of the market in order to determine the market composition of this region. Implementation and control of the outlined strategies needs to be followed and adopted to the later.

Background Information

Creative is

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Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent.

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