Essays on Marketing - Page 20

Introduction

The Daimler Group, makers of the world-renowned Mercedes Benz automobiles, is one of the biggest multinationals operating around the world. The company, founded in 1886 in Stuttgart, Germany is a pioneer of automotive engineering and technology. The company has renowned automotive brands such as Mercedes-Benz, Smart, Serta, Freightliner, BharatBenz, Western Star, Fuso, and Thomas Built Buses. The company’s major focus is on producing high-end, safe, and superior automobiles that meet the needs of customers.
Daimler has operations in five continents and sells vehicles to nearly all continents. Its luxurious, yet affordable vehicles resonate with world leaders, presidents, middle Continue reading...

“Customer service is a critical element of services marketing. In services companies, customer-contact employees serve as the face of the company to the consumer. Therefore, it is reasonable for these companies to mandate that customer-contact employees act “happy” when they are on the job as this is what they are hired to do”.
Rather than saying that customer service employees should act happy because the management requires them to be, it would have been better to motivate the employees to be empathetic. Internal marketing means the services company must keep their employees to be motivated to be customer oriented. Continue reading...

The power to think is the freedom to come up with unique ideas and to view things in an unguided manner. The power to think has various advantages on the development of a child’s creativity and independence. The power to think can be developed at a tender age. When developed the power to think opens up new opportunities for a child to be unique. Giving children the power to think at their tender age provides a chance for them to develop leadership skills. The power to think and implement personal thoughts presents the first stage in providing an Continue reading...

Answer 1)

The role of each of the financial statement is explained hereunder:
Income Statement:
Also known as Profit and Loss Statement, income Statement, indicates the net profit or loss of the company during the year.

Balance Sheet:

Also known as the Statement of the Financial Position, Balance Sheet provides information about the financial position of an entity at a given date. Balance Sheet consist of following items:
- Assets
- Liabilities
- Equity
It works on the principle of Assets= Liabilities+ Equity

Cash Flow Statement:

Cash Flow Statement provides information about actual cash transactions in the entity held during the year. The movement of cash Continue reading...

Executive Summary

The report is a social media marketing plan that incorporates strategies for Nadia Mobil Grooming Services. It provides details of the current social media marketing strategies used by the company. It further incorporates additional social media strategies for the company’s website in order to improve the marketing effort. Nadia Mobil Grooming Services is a privately held company in Florida. It offers grooming and washing services for pets. Nadia Mobil Grooming Services was established in 2006 and incorporated as a company in Florida. It is a small company with estimated annual revenue of 63000 US Dollars. The size of Continue reading...

Question 3

“Why was the economic depression of the 1930s so severe? Outline its causes and discuss its effects, both economic and political, with reference to two national economies. Consider also the question: would the ‘Great Depression’ be possible today?”
A depression is an economic state that results from a lengthy period of adverse economic activity as measured by the GDP. Therefore, it is a prolonged and severe downturn in the economic activity. Increases in unemployment, diminishing output, reduced commerce and trade, a drop in the available credit, bankruptcies as well as sovereign debt defaults, and sustained volatility in the currency Continue reading...

GUARDIAN ANGELS FASHIONS

Executive Summary
Guardian Angels Fashions is a modern clothing retail outlet that deals with youths’ attire. This retail outlet will deal with the upcoming youth fashions, and thus this will make it fulfill the uniqueness criterion. The target customers for Guardian Angels Fashions are the youths who dominate in the society. Youths value the upcoming fashions in the clothing industry, and thus this retail outlet aims to utilize this opportunity by providing these basic commodities to them at pocket friendly prices. Over the next four years, Guardian Angels Fashions outlet aims to expand its operations up to the national Continue reading...

For centuries, humankind has been forming stereotypes about men and women, which are still in operation, regardless of time and quality differences of personality of men and women. Gender stereotypes are beliefs that have developed in the socio-cultural environment about how men and women behave. Since they are formed under the influence of society, they are subject to changes.
Gender stereotypes are often related to distribution of family roles (a woman – a mother and homemaker, a man – earner), competencies (women are more suited for humanitarian work or service sector, men are technicians or managers) and politics (politics – not for Continue reading...

Introduction

Tourism has developed into one of the biggest industries in the past few years. According to Lai & Vinh (2012), growth rate in the tourism industry has exceeded that of other industries. In addition, the tourism sectors of many countries are proving to be the driving forces behind regional development. Successful tourism can raise the number of tourists visiting a particular destination, infrastructure, income employment opportunities and government revenues. The approaches used to attract tourists to a given destination determine the level of success of the tourism sector to which the destination belongs. Undoubtedly, destination image has an effect on Continue reading...

Jobs was a unique leader and a vivid example of the role of personality in history. He has already entered the history of management as a lone hero. Director of the Leadership Institute at the University of Southern California of Los Angeles Warren Bennis says that this is one of the few cases where the code of the company is wired in the brain of one person. It is not that Apple is not able to create outstanding market developments. The point in the presentation, product philosophy, which was translated to buyers and investors by Steve Jobs. According to Continue reading...

What is Nestlé’s role in future global food system? Do you support partnering both horizontally (with competitors) and vertically (with suppliers)?
Creating a wonderful cup of coffee is not only Nestlé’s business, but it is the business of everyone involved in its supply chain (The Times 100, Coffee- the Supply Chain). Today, Nestle is heading the worldwide movement of promoting sustainable agriculture for the entire food industry. The company’s role in the future global food system is going to be very critical. Since farmers come first in the supply chain of the food system, Nestle Continue reading...

Amazon.com vs. Industry Averages

Amazon.com vs. Industry Averages
Since 2004, Amazon’s online sales have far out-performed its top online retail competitors. By the end of 2012, the company reported $61.1 billion in total sales. Its nearest competitor in the online retail space, Staples, reported $11.8 billion in total sales in 2012 . With such a significant lead over its competitors in total sales, one could assume the company is having strong financial roots. However total sales is only one measure of financial strength. However, to have a deep insight into Amazon’s financial position in the market, a financial Continue reading...

The company under the discussion of my legal research problem is Apple. In this study, this paper analyzes the Apple Company from its background information, legal analysis, ethical analysis, market analysis, alternative solutions and implementation of the proposed solutions.
In the background information, Apple Company is defined in terms of where it is location and operationalization structure (Marcia). The services that it engages in are also outlined in the background information. The legal issue under discussion is also introduced.
In legal analysis, the matter under crisis is brought out clearly. Facts are illustrated, and the contention between apple and Continue reading...

Introduction

The most fundamental and essential aspect of economics is demand and supply. In any common marketplace, a commodity’s price is usually determined by its supply and demand. Demand refers to the quantity of a product or service desired by customers. Supply, on the other hand, refers to the amount of a product that the market is able to offer. As will be seen, the supply and demand are very dynamic and keep on changing from time due to a variety of factors. This essay seeks to explore some of the factors that have been influencing the demand and Continue reading...

Discussion Board

Capstone turbine has been largely favored by the environmental policies that have been passed not only in the United States but also in other parts of the world. Specifically, renewable energy has been a global focus in the fight against climatic change (Morata 13). Capstone has products that have received a major boost from these policies due to their ability to contribute in environmental conservation process.
Asia, Africa and Latin America have experienced increased demand in energy due to rapid industrialization. As a result, governments have placed in place measures in which they can harness the most economical sources Continue reading...

Financial Analysis: Nike Inc.

General Information:
1) Corporation:

Nike Inc.

2) Home City:

Oregon, United States of America

3) Current Fiscal Year End:
4) Primary Products/Services:
Nike Inc, was founded in 1971 and today, the company is the most valuable brand in the sports industry. Nike Inc. is engaged in the primary activities relating to design, devlopment and marketing of athletic shoes and apparels.
5) High-Low Selling Prices:
6) Describe Stock Price Trend: The stock price had been in the decreasing trend since beginning of 2nd quarter, however, post the beginning of 3rd quarter, a constant walk is seen in the stock prices.
7) Describe Price Range: The stock has Continue reading...

EXECUTIVE SUMMARY

In today’s world of brutal competition, companies are being forced to reduce their operating costs. Although this seems an obvious choice, reducing the costs too deeply can result in loss of precious customer loyalty. Customers have become more demanding and they are well aware of the fact that their loyalties have become important for the survival of companies.
Organisations have started taking measures that have reduced certain customer privileges, but the top companies are doing their best to reverse this trend. Most of the large companies are trying to avoid any reductions to their customer service budgets. These Continue reading...

Salary refers to the periodic payments to employees by the employers that are often specified in the contract for jobs. Salaries are often fixed amounts of money paid to employees on a regular basis in return of the services they provide to the organization or the employer. Salaries may also be viewed as the costs incurred in acquiring the human resources by an organization or employer. Salaries are often paid at fixed amounts and intervals especially on a monthly basis. The salaries are often determined by making a comparative analysis of the market rates of the other organizations or Continue reading...

INVESTMENT PROPOSAL

Executive summary
The business idea that is in effect for execution is founding a cleaning service business. A cleaning service business is a low-cost but detailed entity is engaged with a lot of expertise and capital formation to start up. In this case, a suitable title for this entity is Best Homes Cleaners. The cleaning service business entity is categorized as one of the most amazing low-tech businesses. The low level of technology is one of the factors that are encouraging the decision to invest in the sector of operation. Ideally, it will require a proper level of mastery Continue reading...

Analysis of Markets for Business Expansion

Free and fare markets should be able to provide incentives for companies to venture into them. A market that is competitive has a large number of producers competing to fulfill customers’ demands. Competitive markets will form under different political, economical, social, and cultural environments hence these issues should be considered before entering the market. Consider the following markets for chicken flavored cassava chips.
The major challenge in UK economy is failure to recover after the financial depression in 2008/2009. About 16% of the populations live below the poverty line and is ranked on the lower half of the developed Continue reading...

The consumerism cultures today in the United States and the United Kingdom have led to the growth of the plus size population, which has positively affected the fashion industry. In the past, there were few options available for the plus size population to buy their clothes and a few range of options to choose from them. However, most fashion stores have identified the increasing trend of the plus size people and are equally responding to their fashion need by stocking the stores with fashionable and trendy clothes and other wears.
The plus size fashion generally defines the women from Continue reading...

Using the 4P Strategies of Marketing in Entering New Markets

As a result of rapid globalization advancements, a significant percentage of having resorted to international modes of marketing in attempts to venture in new marketing zones. The importance of such strategy borders on the practical ways that familiarize customers with the firm and its products. Album, Duees and Strandskow describe this mode of marketing as the selling of information, products and service across various boundaries of the political landscapes.
They also point out that the international strategies of marketing are similar to those of local regions, which border on the 4Ps, but it is also characterized with a lot Continue reading...

In the midst of a globalized world, it becomes vital to appreciate the varying types of economies carried by different nations and cultures. When examining the effects and attributes of capitalism as a whole, it is necessary to understand that not all capitalisms are created equal. Two basic types of capitalism exist: liberal market economies (LME) and coordinated market economies (CME) (Hall and Soskice 2001, p. 8). However, within these two major groupings there are many different types of capitalism, which all have their differences that make their particular brand of society unique. There are several major forms of Continue reading...

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HRS 203

HR literature About Recruitment Process 3

Introduction 3
HRM Constructs in Modern Business Environment 3
Literature Review on Recruitment Process 3
Recruitment Professionals – Motivation and Empowerment off topic I am afraid 3
Conclusion 3
HR literature About Recruitment Process
Introduction
Global Business environment is becoming more and more complex, and this increasing complexity places forward alternative competitive strategy. More organizations today realize the role that human capital plays in sustainable development and creation of unique and lasting customer value (Millmore,, 2007). With that in mind, the attention of academic and business circles to a great degree is directed to the role of Human Continue reading...

Sales Job #1

Company/Employer: Unishippers
Industry: Transportation Services
Job posting Website: http://sales-jobs.theladders.com/

Summary of Job Description:

Unishippers is a leading global logistics firm. The employer needs an experienced logistics sales person whose job will entail developing and closing corporate logistics accounts in Atlanta market. The successful candidate will be provided with a health insurance policy, laptop and cell phone.

Job Requirements:

The eligible applicant should have a minimum of two years experience outside business to business sales experience and a proven track record. The applicant should be a holder of a four year degree and prior experience in shipping/logistics will be an added advantage.

Job Functions and Responsibilities:

The successful candidate will Continue reading...

International Political Economy of Central Asia

Introduction
Until the close of the twentieth century, Central Asia as a region that was closed as it is apparent from the regions political and economic system. However, since the onset of globalization, the state of affairs has changed dramatically. The author of this book highlights the path through which the region entered into the highly globalized and competitive global arena. The scope of the book does not only look at the regions interaction with many external players and economies but also the geo-economic perspectives that characterize the regions rise to global importance. The region is awash with natural Continue reading...

According to Randall G. Holcombe (1997), urban sprawl has been considered a negative aspect in the development of urban centres and land use. It takes three main approaches. The first is the leapfrog development that is when developers chooses to construct residential houses some distances from the main urban centre bypassing vacant land parcels closer to the city. The leapfrog helps in making economic development in the leapfrogged land by making it more accessible to people. The second is strip development that takes place when commercial development is linear along the major highways. This tends to lead to traffic Continue reading...

There are four main market structures namely monopolistic competition, perfect competition, monopoly, and oligopoly. Perfect competition denotes situation where there are many sellers without variation within the product, no influence, or effect on price, and no price tag to exit or enter the market. Monopolistic competition market is the most common category of market structure. Monopolistic competition denotes many sellers with slight price variations within the product, less influence on cost that rely on advertising, and a low entry cost to the market. Oligopoly denotes market structure with few sellers having different products, actual cost of entering the market Continue reading...

1. Conduct a SWOT analysis of S/M.
Strengths: According to the case study the company’s greatest strength lies in providing high quality products to its customers. This gives S/M an edge over other architects in the industry. The 40 years experience in this industry adds to the company’s strengths because they have now established their name in the market. Adding on, the company enjoys a positive image in their designs of sports facilities and this is a niche market. The staff of the company contributes towards the strengths of the company.
Weaknesses: Their specialty only lies in Continue reading...

A Proposal for the Lease of a Commercial Premise:

Following being engaged as the exclusive broker for the Explorer Club, I have searched for a suitable building to lease.
The Explorer Club (EC) requires a premise to set up a small retail store (1,000 square feet) and a space in the same building for offices and an auditorium (50,000 square feet). It intends to lease for a period of ten years with two and three, five year options for renewal. Most of the promising buildings have ground leases which have been used to secure loans from a high risk lender, Fortress Financial Inc. In five to Continue reading...

The business environment is very dynamic. A product that is popular may not be popular tomorrow. Technology has a very high rate of change and products tend to become obsolete quickly. All managers are tasked with the responsibility of making sure that the products they handle are on demand. The changing external conditions may make a product or service decline in terms of popularity within a very short time. The dynamic business environment introduces factors like competition, technological advancement, the changing needs and preferences of the consumers, economic conditions, legal issues and the social welfare of the population.
The Continue reading...

In pursuit of the company’s policy to scout for opportunity that has the potential of enhancing and sustaining growth, our team was constituted to look into the viability of enhancing our operations regionally. This idea was conceived following a recently approved inter-governmental relation that allowed for trade and commerce within the region with minimal restrictions. In this regard, our team was given a defined time frame to explore business potential of the region and provide a comprehensive report that will be used to make a final decision on whether or not steps should be taken for the business Continue reading...

Integrity

Introduction
Warren Buffet, who is the Chairman and CEO of Berkshire Hathaway, stated "In looking for people to hire, look for three qualities: integrity, intelligence, and energy. And if they don’t have the first one, the other two will kill you" (Anderson 2012). Indeed, integrity is that special virtue of one's character that makes a person trustworthy to others. Integrity is the very foundation of principles and values that form the core of a person. Integrity means adherence to moral and ethical principles and the path of honesty. Integrity is extremely valuable and has become a rarity in Continue reading...

Proposal Writing

Part 1
Cover Letter
The proposal in this document to invite your organization to invest in our baby cologne manufacturing company, where we are currently seeking for £1, 500,000.
We at Perfect Joy Babycare (PJB) Company manufacture the best of baby cologne. Our market covers the whole of United Kingdom and we are looking to spreading our business to other Europeancountries within the next few years.
Our products are made from the highest quality, with good human resource personnel, quality materials. We have motivated employees that observe our ethical standard of manufacturing our products.

We will efficiently and Continue reading...

Abstract

The study is directed at examining the various elements of business that are adopted by companies in their operations. Two organizations in the airline industry have been chosen as the subject of the study to help in achievement of the study objectives. These organizations are; British airways and Emirates airlines. These are giant organizations in the airline industry which have been able to perform excellently in a highly competitive airline industry. This is a definite sign that they adopt the most effective concepts of business operations to keep them on top of other organizations in that industry. The paper Continue reading...

Assignment 3 Essay—Using Primary Sources

Purpose of the Research
The purpose of the research was to compare the level of stress between nurses and salespersons. The research sets out to prove that nurses are more prone to experience interpersonal stress because they frequently interact with patients who are the main cause of stress. The study also attempts to show how salespersons and nurses cope with interpersonal stress at their respective workplace. Consequently, the study endeavors to show that the coping behavior of nurses is a potential safeguard that can diminish their psychological functioning and welfare effects that can result from work related stress. Further, Continue reading...

Global Financial Crisis (2008)
Development and Effects of Global Financial Crisis (2008)

Gokay (2014) argues that the main trigger that caused the financial crisis of 2008 was the burst of the United States housing bubble that had reached its optimum in 2005-2006. During the last decade, the government had prompted banks to provide mortgages to people that were initially viewed as bad credit risks. The prices of the houses kept rising and this made lending institutions think that price trend would continue. They figured that if people were unable to keep up with the mortgage rates, their houses would Continue reading...

Introduction

LinkedIn is a social networking site that operates in an industry characterized by high levels of competition. However, in the past years of operation, the company has maintained a steady and stable growth in not only its revenue collection, but also on its size of society served. The current operational strategy of LinkedIn, as a company, is good enough to sustain its existence in the market. However, following the growth of the industry and rapid rise in internet technology, LinkedIn requires a set of new strategies that can be incorporated in the system. It’s worth noting that other Continue reading...

Abstract

Ethics is an integral part of a corporation’s effort to ensure all its services are accomplished with an act of good faith and acceptable to all the parties. In as much as ethics can be described as an individual’s personal judgment on the right course of action when presented with a specific situation, it is important that we evaluate the effect of every activity we do on others. The convergence of different forms of technological inventions has transformed the world. Sikorsky Aviation Company is evaluated with respect to the effect of their operations and strategies to the Continue reading...

1. Besides this class, in what other ways did you learn about the Career Fair?
The career fair helped me to appreciate how marketing and promotion can produce excellent results. This is because the organizers of the event used several marketing strategies that resulted to the massive turn up in the event. It is estimated that the organizers of the Rosen College fair used different methods to create awareness to the other students in the college and other neighboring colleges. They had also used excellent marketing skills in ensuring that they had a lot of exhibitors to grace the Continue reading...