The Indian advertising represents a wide field with new trends that continuously emerge on a daily basis. This paper aims at conducting a PEST analysis of target market for sachet shampoo.
Indian rural population has higher income than before, even though they do not have much income to buy goods in larger quantities. This gives super shampoo a good opportunity to promote their product in the lower end market. This is an implication that less affluent consumers score high in brand loyalty. Globalization is taking a toll in the Indian rural population who aspire to associate themselves with English.