Essays on Marketing - Page 5

Globalization is the process of interaction and integration among countries, groups or organizations, and people. It is driven by international trade and investment by means of information technology. It is due to globalization that the world is becoming more and more connected with each other. The doors of opportunities are now open for organizations to expand their business all over the globe. However, besides the advantages of globalization of businesses, there are also certain issues that must be considered. For example, a particular brand or product may not business well in one country, but stands out from the other. There ...

Introduction

A shoe is just shoe a shoe and a car is a car. In the same line, Ron Sim, the founder of OSIM knows a chair is a chair. However, how that car, shoe or OSIM chair is marketed makes all the difference. OSIM has been in the market for the last 35 years, and the company has grown from local household to an internal brand. The phenomenal growth has not been the lack of fair share of challenges. The recession that hit Singapore in 1985 was the first propeller for the company to seek international markets. In Singapore alone, the company has no ...

The primary objectives and aims of this paper include the examination of various articles on the present state of B2B business. The articles examined provide information regarding the ins and outs of the enterprise. The advice and practices discussed in the articles and consequently this paper are paramount to this course considering that people with the requisite experience write them. Experience is known and famously praised as the best teacher, however, learning from other peoples’ experiences prevents an individual from having to fail in order to learn. As such, the articles also have some of the best practices in ...

Virgin Group

Abstract Being a successful business with a long term growth potentiality is the most important objective of any business organization. Success of a business can be defined in many ways and there are a number of alternative notions of success that are commonly used by business analysts. The current dissertation explores four different notions of success and their limitations in the real world. The notions of success are explored in the context of one of the most successful conglomerates of the 20th century, Virgin Group. While the funding, profits, and management structure look into the internal aspects regarding the success of a business; ...

Social media presents an exemplary tool through which Le Vignoble can increase its customer reach and extend its exposure to the market. Social media provides several avenues through which Le Vignoble cannot only make its existence known to people all across the world but also expose the public to its products and services and explain why they are superior to those of competitors. A niche with the customer will be created.

On an overall scale, the use of social media by the company will bring about several key benefits.

The gaining of traffic - The company already has a website. Just like the social media sites, the website is mainly intended to expand the people’s exposure ...

New production development - Veggie Burger

The intended business entity will involve the main product as the veggie burger as a hamburger-style being distributed to the consumers from the main organization. The development veggie burger came up as an indeed due to the high need that has developed by the people who live around the organization. Due to the high need of the main product, it is least expected that the organization will have to deal with nay sorts of competition from other organization at its toddler stage, limiting one of the factors that may create a challenging environment for its growth and development (Annacchino, 2007). Therefore, ...

Tencent is a social networking firm that provides various services to Chinese internet users. The company has shown accelerated growth since its establishment. The following discussion focuses on Tencent Holdings in terms of its growth, business model, value creation and market and growth granularity.

Growth

Why select Tencent

Tencent is an investment holding company that provides a variety of services such as; internet value-added services (IVAS), e-commerce transaction services, on-line advertising and mobile and telecommunication value-added services (MVAS). The company was founded in 1998 and forms one of the largest Internet Service Portal in China (Tencent Facesheet). The main aim of ...

Thesis

This paper is on the Interactive and Digital marketing strategies of Tesco and Amazon.com. The first section of this paper will analyze the websites of Tesco and Amazon.com on the basis of information availability, navigation, surprising facts and information and flaws of the site. The second section of this paper will analyze the difference between retailers that have websites and brick-and-mortar stores (TESCO) and retailers that have sold directly through the website (Amzon.com) and if Tesco encourages their customers to visit their physical shop or remain online shoppers. The third section discusses how both these stores communicate ...

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...

Developing Pricing Strategies and Programs

Market mix for companies includes 4p’s product, price, place, and promotion. Price is the only one among them that produces revenue; the others produce costs. Price is also the easiest to adjust. Rent, wages, commissions, tuition, and fees are the price one pay for some good or service. New economic realities have caused many customers to rethink carefully how they spend their money, and many firms to review their pricing strategies as a result.

Executives make mistakes while pricing their products like determining costs and taking traditional industry margins, not changing the price regularly enough to capitalize on ...

Ewert (1989), argues that, within their thoughts, the morality and justness of an economic structure are significant than its efficiency (p. 103). This appears to be logical, considering how inefficient and bloated the national budget, the economy, as well as the stock market are in the current era. The stock market currently is indicating a high record, on the contrary the economy continues with a turndown trend. The stock market, in addition, is extremely connected to the world market, making it inefficient and more precarious.

Ewert (1989) is to the opinion that market ought not to be judged via moral ...

Scientific management is a science due to the mental revolution involved in the duties of both the workmen and management in an industry (Taylor 2013). It is a science since it involves mental revolution. The workers change their mentality towards their work, employers and also the fellow employees. On the other hand, the managers change their mentality towards their employees, their fellow management team and their daily problems as the managers. This complete mental revolution is what makes scientific management a science.

Mazda and Adidas are two organizations fit to compare in terms of being mechanistic and organic. Adidas is a company ...

Just like John, so many people have failed to see the importance of financial analysis of “efficient capital market” as it will be a waste of resource since the needed information is there for all participants. Perfect market implies that the same expectation on securities are with all participant, this may not be true as trade only occur when there are heterogeneous expectations. There is no explanation on those players who end up being the best profit making, why not equal profit for all participants? The answer to this question and many more shows that there are anomalies of the ...

Many people think that there is no need for financial analysis especially in a perceived efficient capital market. This is a very wrong presumption; there are very many ways in which financial analysis add value to the capital market even when it appears to be efficient. Financial analysts are very important for both the internal and external players in the financial market. As the efficiency of the capital market concentrates on the stock market future prices, analysts do entire analysis of the industry. They take care of the new policies and regulations that may have an impact of the market; they ...

India is among the fast emerging economies that has attracted interest of Multi National Co-operations (MNCs) for investment. The main driver of this is basically the growing population in India, which makes India the second most populated country, this coupled with its growing economy makes India a lucrative venture for Multi National Enterprises (MNEs) .

The population of India presents an opportunity for MNCs to put the McCarthy’s four marketing mix model as well as Potter’s 5 competitive forces to the test as this promise profitability. Rathore (2008, p. ii) observes that the opportunities that India presents ...

Many sectors of the business world, in US, have long criticized the government regulations and the restrictive nature of business practices. Most businesses often cite the regulations as an impediment to the small, and corporate business profits, and a waste of time and effort. The regulations had been denounced and side-stepped since the early 20th century when the anti-trust laws and income tax laws were enacted.

The anti-trust laws address the following; price discrimination, conspiring to fixed market prices, conspiring to boycotts, monopolization, and conspiring to allocation of markets and consumers. Businesses have to discuss prices with competitors, even ...

Introduction

The graph above shows the astounding growth of the Chinese and Russian economies in the last 30 years. The graph shows the Gross Domestic Product (GDP) of both countries from 1990 to 2012 and it clearly shows that the Chinese economy has over paced Russia. In fact, the online web resource “The Guardian” reported that China‘s GDP slowed down at a rate of 7.6 percent in 2012 . This “slowdown” is ...

The globalizing world has led to the increase of foreign direct investments (FDIs) from multinational corporations (MNCs), particularly in nations that are technologically backward. In turn, increasing FDIs have resulted to technological advancements, which owes to technological spillovers. Therefore, there is an understanding that technological spillovers have come from MNCs, which increases alongside their increasing presence and activity. However, concerns over the viability of the existing framework for determining technological spillovers vis-à-vis MNCs have grown, mainly because the predominant framework characterized by theories of production function, production function, did not provide consistent findings on the ...

Raymond Vernon developed the economic theory on the international product lifecycle. It reacted to the failure of the Heckscher-Ohlin model to give an explanation on the international trade pattern. The theory suggests that all the labor and parts associated with a given product, early in its life- cycle, is obtained from the area of its invention (Schueffel & Baldegger, 2008). After the adoption of the product and its use in the market worldwide, production shifts gradually away from the origin. A point may reach when a product becomes one of the items among the original country imports. ...

Promotional strategy of G-Tyres Germany is designed to reach the target market with maximum effectiveness. Elements of promotional strategy that we are going to use include advertising, sales promotion and publicity (Agarwal, 2009).

The main goal of advertising is to inform the target market about the product. Therefore, this aspect of promotional strategy will be executed through radio advertisements, placement of billboards, and context advertising on Internet, because these mediums are considered to be the most successful in reaching car owners (Kaser, 2013). Billboards will be placed near roads with intense traffic to reach as many drivers as ...

M. Fatih Akkaya, an under-secretariat of foreign trade expert, has an article titled “Global Marketing Strategies” that talks about what organizations should do to achieve global success. The article identifies that the world is shaped up by globalization and technology. In matters concerning marketing, production and finance, it is important to assess economic realities and human preferences. This means that an international organization needs to study various markets and determine what people would prefer. The organization should then determine the how well a product will perform in both local and international markets. According to Akkaya (2011), Global Corporation and Multinational ...

I interviewed the owner of a small business that assists writers with publishing. Called Transtemporal Publishing, the business has been around since early 2010. They have worked with a number of clients over this duration of time. Their primary goal is to help aspiring writers publish their manuscripts in a polished format. The business has two full-time employees and two part-time employees.

Transtemporal Publishing, the owner stressed, does not print the books they publish. Rather, the final manuscripts are proofread and edited; then, they are sent out to a publishing house. Much of the work that Transtemporal Publishing does is research. For ...

Presentation Made to the Team at Cygmax IT Solutions London

An effective sales presentation has the potentiality to convince the customer regarding your company and product you are going to sell them. It gives all the details regarding the product and tries to persuade the customer as to why your product is the best in the market. Sales process has been developed basing on the engineering discipline (Selden 1997). The current report is the sales presentation of Royal Orchid (Royal Orchid) Hotel of London to a team of executives from Cygmax IT Solutions (Cygmax) based in London. Royal Orchid has its hotels spread across the world. Similar is the case ...

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

3.1: Explain how sales strategies are developed in line with corporate objectives.

For any business to succeed, the design of its sales plan must include the corporate objectives intended for the organization's success. Corporate objectives provide direction into the targets that the business intends to achieve thus must comprise the sales plan. A sales strategy includes the formulation of management policy, sales presentation and identification and qualification of markets. Sales strategy helps in maintaining customer loyalty and helps the company design strategies that beat the competitors’. It also helps in targeting and reaching the most profitable businesses. ...

Innovators must deeply experience the world of their customers

Customer centricity is the dominant component of business success. The ability to engage with customers as people is of utter importance to innovators. Consumers or customers constitute the market and guarantee any business its success. Innovators need to relate fully with their customers so as to identify and implement their needs, tastes and preferences (Mohan et al, 54).

Failure to experience the customers’ world ultimately leads to the failure of a business. An innovator who does not experience their customers’ world is considered to be objectifying them. This infers that they enthusiastically or unenthusiastically treat them as a means to ...

Children’s products and foods is an enormous market offering great profits and potential growth for companies. While giving parents increasing difficulties in raising and managing their children. Modern commercials are becoming increasingly influential on the things children want and tends to go against what their parents want or know is best for them. In America and the rest of the industrialized world the fight against child advertising is in full swing by governments and various campaigners. In an effort to enact better regulation and standards for making commercials geared towards children, as well as fighting for improvements in ...

Heileman Brewing Company was struggling under a load of debt, and it was looking for a segment of the market for beer that could help it stay afloat. As well as the internal financial problems, the brewing company was stuck in an industry full of problems. A few years back, the beer market was supposed to reduce by 2.1 percent in the previous year. This reduction was due to the rising awareness of many social and health issues associated with alcohol. Heavy drinking affects the functioning of the liver and as a result, cirrhosis. Alcoholic beverages were required to carry warnings ...

Question one

Valuers undergo many challenges related to physical, economic and practical factors while determining market rents for commercial properties. Market rent refers to the estimated cost of leasing a real property on the valuation date between a willing lessor and willing lessee following the laid down lease terms (RICS, 2014). Property valuers are among the major emerging global professionals requiring extensive knowledge and skills on real estate management. Moreover, property valuation heart of real estate management. Most nations follow international valuation standards in order to avoid conflicts that arise between the valuer and the client, or the real estate ...

Abstract

The following paper is a summary of the book “Globalization and its Discontents” by the Noble Laureate Joseph E. Stiglitz. This book talks about how globalization has failed to achieve the economic equality it was meant to produce, enumerating the faults in the working of the International Monetary Fund, the World Bank and the World Trade Organization and what steps they must take to put reformed policies in place such that both developing and developed nations can benefit from their respective economies and free markets Keywords: International Monetary Fund, finance, economy, free markets, World Bank

Introduction

The world is ...

Business operations must be complaint to set standards and guidelines. Cases of non-compliant business operations are on the rise in the contemporary corporate society. Arguably, business has become more competitive, prompting various business operators to indulge in activities that breach set standards. It is worth noting that every individual or organization that engages in business operations needs to understand the key indicators of non-complaint operations to be able to detect a violation. As such, it is imperative to underscore that there are various things to look for in order to detect a breach in the operations either for one’s business ...

Introduction to the Organization:

L'Oreal is the brand that stands as the second leading beauty and personal care manufacturer in the world, the first place being taken by Procter & Gamble. L'Oreal’s market ranking rises to number one globally, except shaving brands. Additionally, L'Oreal is the world leader for investment in research-and-development in the beauty industry, with 721 million Euros (Bt 27.4 Billions).

Development of Product Line:

The new development line that has been proposed is the body odor business, where it involves the preparation of perfumes and deodorants. The product range may vary from having sophisticated high-end products to middle and low-level individuals.

Stages of Product Line Development:

The product line ...

Executive Summary

An American research group has presented a latest review "Global Recruitment Market Report 2013 Edition" in its gigantic pool of research reviews. The staffing industry differs significantly from one nation state to another with the Japan, United Kingdom and United States displaying the highest level of disintegration (Rogers, 2013). The staffing industry is categorized into professional and general employment industries. General employment that contains low experienced, low salary blue collar workers has a greater share in comparison to professional employment that contains more experienced, more salary white collar workers. North America exhibited the single largest industry considered in terms of earnings ...

International Joint Ventures in China

Completion date International Joint venture in china

In promising economies like China, international joint relationships are still the most general basis on which collaboration between host country and foreign partners is established. Some international companies have opened business in China through joint venture with Chinese companies. All of them are not doing well though; there are pros and cons of some joint ventures. In the previous years, China has emerged ‘as international economic powerhouse’, becoming more attractive as a joint venture partner for international companies in order to get access to the Chinese market. Overseas companies can profit ...

For a number of years, Nike Company has been the global frontrunner of athletic shoe sales. Nike Inc. keeps on delivering strong growth. Technological innovation is the company’s growth engine as it continues fueling their success as well as challenging them. The company has placed an emphasis on both the design of its products and the manufacturing processes. The spirit of innovation and constant research has helped Nike Inc. to maintain its lead in the industry and stay ahead of competitors. The company employs designers with a solid engineering background; as such the company retains a competitive advantage by having the best ...

Dissertation

Introduction: Nowadays our society is shifting dramatically to a more conscious and healthier lifestyle. This has had a direct effect on a range of businesses to increase profitability and their success; businesses like gyms, specialized nutrition shops, businesses related to cosmetics, clothing brands, and a whole new range of organic and “healthy” foods products and companies. The report “Food consumption trend and drivers” mentions “Throughout the world, major shifts in dietary patterns are occurring, even in the consumption of basic staples towards more diversified diets” (Kearney, 2010). The people who are changing tend to include supplements in their diets to help them ...

Conclusion on Pest Analysis

The political, economic, socio-cultural and technological trends significantly affects the performance as well as the strategic marketing plan of MCRI. From the research on the political trends it shows that MCRI is affected by the upcoming election in 2016. In 2012, Obama won for a re-election which supported the sustainability plan previously initiated under the same administration prior to 2012. However, in 2016 remains to be seen. It is identified as a threat because of the uncertainty in how the new sets of leaders would address the concerns of the industry where MCRI belongs. Policies, laws and stipends might be revoked, ...

The Commonwealth Bank, which has businesses across United Kingdom, USA, Asia, Fiji and New Zealand, is an Australian multinational bank. It offers a wide range of financial services such as insurance, superannuation, institutional, business and retail banking, funds management as well as broking services. It is ranked as the second largest bank in Australia as per the Australian Security Exchange. Some of its brands include Commonwealth Insurance Limited, Commonwealth Security Limited, First State Investments Limited, Bankwest among others.

The bank was founded through Commonwealth Bank Act in 1911 and became the first bank to receive Federal Guarantee due to ...

PESTEL Analysis of Coke

P: Political environment Political Analysis for Coca-Cola The government intervenes in all the stages of the product life cycle of any product in terms of protocols. Every government defines the set of penalties if the companies fail to meet the pre-set standards and laws. Coke must be concerned about the following developments: - With the requirement, the country can change its protocols, laws, orders and regulations. This might include changes in taxation and accounting procedures, financial disclosure requirements, environment protection laws and local content requirement in domestic or foreign jurisdictions. - Time may develop the new ...

Abstract

The objective of the paper was to use a descriptive study to try to explain the possible similarities and differences between the culture and standards of practice in the field of marketing and advertising in the following two countries: the United Kingdom and China. In line with this, the study also aims to gather necessary information about the perception of the consumers from different cultures on the way how products and services, among other things that can be advertised, are actually advertised in their respective country; perception of the users on the content and style of advertisements in the respective ...

Obese people consume more food than people with normal weight and lead a sedentary life. There are many problems associated with obesity and its causes. The natural treatment for obesity is appropriate dieting and regular physical exercise. But maintaining a disciplined schedule for exercising and dieting is difficult for most of the obese people. Bariatric surgery is another effective treatment for obesity, but that too has difficulties associated i.e. risks and costs. An optimistic invention has been reported as a tool for controlling the impulse for eating among obese people. The scientists of Imperial College, London have developed a microchip that can regulate ...

International business

Introduction

International business involves global businesses setting out to find new markets in other countries other than their own as a way to have competitive advantage over other businesses and gain more revenue and prosperity. Most companies have set out for this mission in an overall goal of globalization but some business gain more advantage than others (Boyd 2005, p.123). There are some reasons that lead companies to break boarders and establish their businesses in other countries. Some of these reasons include the need for expansion, reduce costs of production where in some countries business environments are conducive such ...

The Economist’ article that I have chosen for my presentation is related to the largest media company in Brazil called Globo. As Brazil is currently hosting the World Football Championship, you might assume that the TV viewing must increase dramatically during this period; however, it is not the case. Globo channels are viewed by 91 million people on a daily basis; that is almost a half of the entire population. In the United States, for instance, the only network which has won the rights to broadcast the Super Bowl can have such an audience once a year. Globo Group is a large media ...

Amazon is one of the giants of the computer market and is known to be the Wal-Mart of the web. It was predicted to be soon crushed by B&N after its launching; but it has become the most successful e-tailers of web and is doing the crushing itself (Amazon: The Walmart of the web, 2011). In order to compete, Amazon has focused on the pricing strategy as it believes to make the customers cheerful by providing them cheaper stuff. It has a superior business model where the technology is combined with the logistics company (Magee, 2011). It’s competitive pricing ...

International Business - H&M

H&M is ranked as one of the world’s largest clothing companies and is based in Stockholm, Sweden. As a clothing industry, the company has to ensure it captures the latest fashion trend in order to match the market demand for clothing industry. This is crucial because today’s customers tend to be trendy in terms of the type of clothes they wear. Given the changing dynamic of the fashion culture, the industry has to be cost effective in terms of their production to keep up with the customer’s demand. H&M is large clothing industry, which means it has ...

Question 1

In order to achieve a global competitive advantage, firms as well as individuals pick strategic options that enable them to thrive in the international market. This is so because firms try to venture abroad for a wide of reasons. In this paper, we focus on key factors that can influence firm decisions in going international. These factors will offer a comprehensive rationale for the decision to go international. Therefore, the factor, which motivates firms to go international, is broadly divided into two groups pull and push factors.

The pull factors have proactive reasons because they are forces of attraction, ...

INTRODUCTION

Coca Cola Company (CCCL) was established in the year 1892 in the Atlanta state of USA. The company offers a range of beverages as the world’s largest beverage provider having around 500 variants being served to its customers. Coca Cola is a global company with its foot prints across 200 countries of the world in given below proportion: (Coca Cola)

Some prominent players of the Coca Cola portfolio are as follows:

The share of Minute Maid in the revenue of the Coca Cola was 7.27% in 2009 which grew to 7.88% in the year 2013 (Trefis, a). According to the Report Linker’s analysis, Minute Maid is one of the leading ...

Selective perception is a process of filtering things what have been seen and heard to fit personal needs of a person. For example, if a person has planned to buy an Audi A3, he/she will get the feel of seeing the Audi A3 often. The person may come across many Audi cars earlier, but never noticed it intentionally. Once he/she decided to buy it, then his/her eyes will automatically look only for the Audi A3 because it has been filtered out by the selective perception. While disregarding opposing standpoints, this selective perception will help the person to perceive what he/she wants to ...

Answer 1)

A monopoly is characterized by one seller, well define product that has no substitutes. For a firm to maintain its monopoly position, it is essential that the barriers to the entry to the market are high. Although, this kind of market structure leads to deadweight loss in the society by producing lower than efficient output, but still there are many instances as in case of natural monopoly, where a society is served better by the monopolist than a competitive market structure.

A natural monopoly exist in a industry where a single firm can produce output such as to supply the market at lower ...

Monsanto Corporation has established itself as a biotechnology, agricultural and Chemical Corporation. It was a pioneer in the biological genetic modification of plant cells and has over the years consistently led in production of genetically engineered seeds (Harrison 29). Monsanto has been instrumental in creating public awareness on the delicate subject of genetically engineered foods. Considering that a few years ago many people around the world were skeptical about this innovation, it is beyond doubt that the Monsanto Corporation has had its fair share of success. Although Monsanto has the most widespread market share of genetically engineered crops in the world, ...

Advertising and Promotion Strategies

Advertising and promotional strategies can be an extremely important part of a business plan, especially for new businesses or those that are currently in their startup phase . This is because the products and or services being offered by startup companies are often not yet known to the market or if they already are, they are still considered as alternatives over the more mainstream products and or services being offered by more established industry players. Poor advertising strategies can be a reason for lackluster sales in the early stages of opening up the business. Being in the startup phase should not be a ...

Marketing

Introduction Marketing communications are important in order to inform, convince and remind the customers either directly or indirectly about the brands and the products that are offered by the companies (Varey, 2002). The marketing communication is regarded as the voice of the brand, because it creates awareness about the products among the customers (Amoako, Dartey-Baah, Dzogbenuku, and Junior, 2012). Similarly advertising is done so that information can be communicated to the dispersed people and the customers can be facilitated with the product or the service. In this paper, being consultant of the Airbus Ambulance, marketing communication campaign of ...

Executive summary

Marketing strategies are specific and should be selected appropriately based on the industries for which they are adopted. The Supergeek community is a company that offers services to organizations, and individuals so that they can utilize blogging and advertisement services among other appropriate services . To ensure effectiveness in marketing and brand planning, it is necessary develop a marketing handbook. A marketing handbook is used as a guide for the company to enable it to undertake approaches that lead to successful establishment in the market. A marketing handbook creates awareness about the nature of the products of service offered by a particular organization. It ...

5A. Niche Clientele is a portion of the market that an organization identifies as having some special features and determines that it is worth marketing to that portion of the market. The organizations tend to use niche clientele most often are those in the private sector-such organizations are owned and run by individuals. Considering a micro-finance: the questions usually asked in this case is: who will be their clientele with specific features and how will knowing their clientele help the organization? Such small finance corporation will often target people with low income or middle income level people. Understanding the specific income ...

Summary

Trading investment is growing at a faster rate and the market structure is changing fundamentally such that business people have indicated presence of low frequency trading opportunities (Maureen, 2014). The chances to purchase are not limited but buyers are few and this has tempted most investors to look for fatter gains. Consequently, this has created the need for implimenting smarter ideas inorder to survive in the market. In fact, by adopting business strategies which are appropriate for the better frequency in business world, investors can get reasonable gains. Otherwise most investments involve some degree of risks like the ...

IKEA is a global company that retails home products such as furniture, kitchen items, consumer goods, bathroom items, and other accessories. Ingka BV is wholly owned firm by Stichting Ingka Foundation, the parent company of IKEA group of companies. The Komprad family owns the foundation. As at December 2013, the group managed to have operations in 43 countries across Asia, North America, Europe, and Australia. The headquarters of the firm is in Delft, Netherlands and employs 135,000 people Baraldi (99). During the financial year that ended on December 2013, the group managed to have revenues totaling 28, 506 million ...

Businesses are subject to many forces in the environment which they have limited control. Maersk like any other businesses has to contend with the forces that bring about uncertainty in its course of operation. The Danish company is the largest in the container shipping industry worldwide since 1996. It is widespread in over 135 countries employing over 109,000 employees globally at the same time. Maersk’s uncertainty is linked to the dynamic nature of the shipping market and industry as a whole environment (Greve et al., 2007, 19).

The company’s environment is well examined by the PESTLE analysis, ...

Business Presentation for Online Store Suggestion

The modern technology has influenced the evolution of online shopping. The change in customer needs has increased the need for online platforms that ease the shopping process. Companies seek to minimize operational costs associated with opening physical stores. Online platforms save the sales taxes paid for goods purchased in stores with a physical presence. Star Inc requires modern strategies used in the global market to maintain its relevance and competitive advantage. These measures can be achieved by establishing an online store, comprising of both website and application stores. The approval by the manager on this request will enable the organization ...

An article written by Ben Kunz on the Business week daily talks about apple's pricing game. Article known as "How apple plays the pricing game" the strategies Steve Job employed in the marketing of his product to compete competitively in the market.

Job is seen as a master in the use of price decoys, bundling, obscurity and reference prices to make the consumer see Apple's products as a good deal (Lowensohn 1). A good example is seen where apple introduced the iPod Touch media player at three point prices of $300, $299 and $229 both higher than the Iphone. It ...

Interpersonal Communication

Introduction

Interpersonal relations entail a rapport and cohesion that people develop as they interact with each other. Interpersonal relations in an organization mainly stem from the ethics that people within the organization use in their daily work and the level of professionalism that they apply (Vokic, Nina &Tomislav32). Furthermore, interpersonal relations are built on a range of skills, activities, and milestones, which the people must follow in order to relate well with each other. The paper explores the subject of interpersonal relations in an organization in terms of its principles and importance in building good interaction.

Initially, good interpersonal relations ...