According to Lin’s (2008), a primary e-commerce applications technologies include:
Auctions: The various mechanisms of auctions researchers have designed including English, Vickery and Dutch. The English auction is the one whereby the highest bidder is the one who wins the price offered. The Vickery auction adopts an approach whereby the one who wins is the highest bidder and instead pays second highest offer price, whereas in the Dutch the person who auctions starts with a very high price and gradually lowers it up to the point where acceptance is made by the first bidder.
Recommender system: It is adopted by e-commerce industry to ease customer choice of specific items.
Negotiation; these is where