With the rapid growth of e-commerce and changes in consumer behavior, the importance of efficient digital brand building has come into a sharper focus. Marketers are in constant search for effective methods of brand developing and promoting. This writing reviews the literature on brand marketing, analyzes the modern tendencies of brand building and proposes the best digital opportunity for leading brands relying on their effectiveness for digital marketing.
Key words: E-commerce, brand building, Internet, customer value proposition, operating model
- Review the literature on brand marketing and analyze the modern tendencies of brand building.
- Study the evolution Continue reading...