Essays on Prospect

Innovative Ways of Using Emerging Information Technologies

There are several ways by which users can evaluate and gage the performance of cloud providers. Usually, they are assessed based on costs of the utility model, though there are several variations to further gauged each provider’s desirability such as the location, reliability and security factors. There are organizations that offer certification to providers that comply with specific standards; for instance, the Cloud Security Alliance (CSA) developed the Trusted Cloud Initiative Program that help cloud providers comply with standards and practices (Cloud, 2011). In addition to relying on certifications, users must take considerable steps in evaluating the performance ...

Introduction

Ceros Inc. is a self-made creation that operates from New York. The firm deals with developing brands to grow revenue by exhibiting information about the name in decorated, magazine-like structures on devices such as tablets and phones and through websites and social media platforms. The company is looking for a Sales Development Representative who will join the efficient team of sales representatives reporting to Chief Revenue Officer.

Develop preliminary job information

The Sales Development Representative will produce new business opportunities in following a prescribed process into targeted accounts. The selected individual will learn how to recognize and research lists of firms to focus ...

mmmmm dd, yyyy (Dimson, 2015) (Explore adidas, n.d.) Both advertisements are just showing the product and nothing else but their elements are making different appeals to customers. Nike is showing a strange looking model where the sport is not clear. The effect is to look into the ad closer to find out for what sport is the shoe. This is a strong catch-on for any sports shoe customer. It challenges the imagination and is invoking a challenge to the viewer. The other appeal is it is invoking science when it has the word ‘gravity’ boldly emblazoned. The message connotes ...

Re: Portfolio’s Risk and Return Tradeoff

Profitable Portfolio construction is a difficult task and a task that demands huge knowledge and analysis. More than the monetary investment, it needs investment in the form of research about the past performance, current performance, and the future prospect as well as the research about the industry. Apart from that, balancing the risk and the return stands as the determining factor in the construction of the portfolio. An investor must also simultaneously look for the tradeoff of the risk and return of the entire portfolio rather than of the single stock. As an investment advisor of the company, I ...

1. The Financial Crisis: Avoidable but Inevitable Theoretically, the financial crisis could have been avoided as investigation findings revealed . Under the circumstances however, the crisis was an inevitable consequence of everything that was going. The Federal inquiry concluded that the 2008 financial crisis could have been avoided. The crisis was the result of “widespread failures in government regulation, corporate mismanagement and heedless risk-taking by Wall Street”. It was the result of “greed, ineptitude or both” on the part of government and the private sector. Among the persons found responsible for the crisis included Federal Reserve Chairman Alan Greenspan and, ...

FINAL SALES CALL PRESENTATION

FINAL SALES CALL PRESENTATION a. The considered company is Forester Financial Services. The company offers insurance products for individuals and companies. Specifically for the final sales call presentation, the considered product is the Key Person Insurance Product with a minimum value of 100,000 dollars. The required prospects call is people with a high profile in the company and with more than 35 years old. That is because of the value of the insurance product and the person maturity at that age (Brookins, 2015). b.

■ There are multiple offers on insurance products in the industry ■ The return on sales ( ...

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Abstract

System theory forms the basis for the Systems-Theoretic Accident Model and Processes (STAMP) (Leveson 2011), and other Accident Causation Models, such as the Accident Causation Management System discussed in Kwon et al. 2006, and the Construction Accident Causation Model discussed in Mitropoulos et al. 2005. These models are compared and contrasted especially with respect to how human behavior is accounted for in each. In addition, a case study is discussed using the STAMP method to demonstrate the basic principles of STAMP. Due to a recent accident and much discussion ...

“According to the DPS (Disaster Prevention for Schools), millions of school students are affected by disasters, and as a result may be excluded from formal education in the long-term; some never return to it” (Arslan, Raţă, & Kocayörük, 2014). Environmental tragedies have substantial, mental, educational and reasonable consequences upon young adolescents. While this research essay concentrates on the emotional effects of environmental tragedies and emergency response strategies, the scanning technique has utilized to get the pertinent data. Inside the works in this area, numerous investigators have concentrated upon the consequences of environmental tragedies on psychological health, and it ...

Part A: A Brawl in Mickey’s Backyard

The primary stakeholders in the SunCal’s plans are the; Employee unions and Disney. The secondary stakeholders will include; the Backers, Affordable housing advocates, the city council the other individuals and groups drawn by the prospect of reducing long commutes and the Save Our Anaheim Resort District group. The unions of employees are representing the Disney employees to ensure that they get affordable rental houses near their place of work. The Affordable Housing advocates are representing the employees; they are the voice of the employees for affordable housing. The other groups and individuals support the idea because it is ...

Summary of Thinking, fast, and slow by Daniel Kahneman

George Mason University Summary of Thinking, fast, and slow by Daniel Kahneman Introduction The author, Daniel Kahneman, hopes that the readers would benefit from the reading of his book, which is about biases of intuition. According to the author, it can be a tough choice between what we believe and what we want. Friends and colleagues help us in making and evaluating choices. The thinking process is one conscious thought leading to another. The mental work creates impressions and intuitions silently in our minds. We allow our beliefs, feelings and preferences to feel confident about our decision, even if ...

Introduction

Human Resource Management (HRM) is an important formal system that guides the management of employees within an organization. In essence, HRM creates a firm, goal-oriented, and effective organization by maximizing the efficiency of the workforce and directing on the policies of the organization (Chadwick, 2005). Also, the HRM creates an efficient team of the workforce that guides the entire process of planning, recruiting, selecting, hiring, and retaining the best-suited employees to enhance the organization success. In this paper, we analyze some of the stages and steps involved in the employment of staffs/employees. Next, the paper develops a strategy for ...

Prospect Theory and Disappointment Aversion

The Allais paradox is a problem designed by French economist Maurice Allais in 1953 to show common inconsistencies between the predictions of expected utility theory and actual observed choices of individuals. Many theories have been proposed to solve the Allais paradox, among which the Prospect Theory and the Theory of Disappointment Aversion, and both will be described in this essay.

Prospect Theory

Guthrie, C. (2003) describes how the two original proponents of the Prospect Theory, Daniel Kahneman and Amos Tversky, would meet every mid-day for a long time, and spend their time inventing interesting sets of gambles and observing our their ...

The obsession with gold in California started in January 1848 when James Marshall found gold at approximately 40 miles from the Sutter’s Fort. All that followed after James’ find was extreme obsession to find the precious commodity not only in California but the rest of America. From the period henceforth, the prospect for gold became dramatic as everyone else was seeking to lay hands on the commodity (Brands 56). It is hard to imagine what could have happened if a whole population stopped their usual economic activities only to look for gold. James’ find not only transformed people’ ...

Introduction

Euthanasia refers to the termination of a patient’s life for the sake of mercy. Euthanasia raises several ethical concerns about the value of life as well as the measures that healthcare facilities and governments need to undertake to protect and uphold it (Weir, 1998). Countries fear to legalize euthanasia because of the ethical concerns about the sanctity of life. Furthermore, the general notion by many countries is that legalizing voluntary euthanasia would automatically lead to the legalization of involuntary euthanasia (Saaty and Vargas, 2012). There are many divergent outlooks concerning upholding life, and many individuals are of the ...

The study of various aspects of the history of contacts between the East and the West in the political, economic and cultural fields contributes to both the development of science and the improvement of mutual understanding and beneficial cooperation between the two civilizations. Implicitly such issues carry immense political relevance. Nowadays, when the questions of self-determination of nations with looming prospects of gaining sovereignty by a large section of public entities, when political leaders often refuse to compromise, it seems timely to apply the lessons of the past. In other words, it is very important to identify what price ...

The rationale of this report is to analyse the marketing information and facts of a company in UAE that is planning to enter an international market. The company chosen for this report is Anfasic Dokhoon that plans to start its operations in Tunis, Tunisia. The report contains the background of the Anfasic Dokhoon Company and the market analysis in Tunisia. The report also provides the marketing mix of the company as well as the staffing policies that would enable it to compete fairly in the international market. The potential suitability of various market entry strategies available to the company ...

(Tutor/Professor) (City, State)

Service Management

Executive Summary Service organizations face numerous challenges in an attempt to please their users. Discontentment and un-satisfaction among service users may lead to the organization in question being unpopular. Organization management differs from one organization to the other. Importantly, an organization can learn from another on how to address certain challenges. This report focuses on two service organizations in a similar industry (American Health Organization and American Red Cross), in relation to CRP. Both organizations offer CRP trainings, in addition to helping victims. The approaches the two employ differ. This report seeks to analyze such differences ...

Say Yes: Adopting the National Health Insurance Program

Specific purpose: To persuade my audience that the United States should adopt a program of national health insurance. Central Idea: Adopting the National Health Insurance program will benefit every American, as well as improve the American economy. Introduction America spends more on health care compared to other Western countries, but the quality of health care provided was worse than in countries which spend substantially less. I am and I’m here to talk about why America should adopt the National Health Insurance program as the absence of it poses a serious threat to the health and safety of all ...

International business: US – Cuban trade

QUESTIONS:

The United States should not tighten the economic grip on Cuba. The growing unpopularity of the policy on the world stage puts the United States in a negative light in the international community. Due to the embargo, the United States is obligated to accept any number of migrants from Cuba who arrive on American soil. Lastly, the policy creates an enemy of the United States less than 90 miles off the coast. This has already proven the dangerous and hazardous potential in the Cuban Missile crisis. As a global hegemon, it is expected that the United states will ...

Judicial Philosophy, Activism and Restraint

Judicial philosophy is defined as the way a prosecutor or judge interprets and understands the law. The laws that are followed around the world are considered to be universal but some have reservations when it comes to certain cases under unique circumstances. In scenarios like this, the judge would investigate and determine the real meaning of the written law and find out the real intent of why it is written. There are two main types of philosophy which is essential in decision making – the judicial activism and judicial constraint (The American Prospect n.p). Judicial activism is very much in ...

Research Rationale

Although the recovery of energy from wastes is not a new idea, its implementation continues to be challenging in the Kingdom of Saudi Arabia (KSA). Also, as a result of economic development, increasing population, and industrialization, the problems arising from expanded consumption and reduced resources have become more serious than ever (Tõnissoo, 2012). This paper provides a proposal for using recyclable waste as a transport fuel in the kingdom of Saudi Arabia. The rationale for this proposal is that if wastes are used to generate fuel for transport, there will be many advantages accrued from such a venture. ...

How the Economic Effect the Population

Population growth and economy are factors that must be considered for planning reasons. The last century saw growth of human population that was majorly because of improved health and various scientific innovations. Currently, the world population stands at 7 billion people. This is a great number that sustainable and effective economic activity must be pursued to help meet the demand for food. Generally, it is agreed that with increased in good economic outlooks of different countries, the general population will rise. There are different countries that have proved this trend right especially countries within Asia such as China and ...

A good few decades from today, there was a time when manual labor was a significant part of a number of jobs of the day. Since then, technology has made more than remarkable progress, and as computer algorithms took over the simple tasks of the human mind, the businessman has invested more and more in the machine that could get the job done in less time and with more consistency. The labor force was in a fix over the possibility of running out of jobs that did not require as much skill and that worry carried on and is ...

Introduction

The modern market is full of surprises that if left to the perceived strong players and watched from a distance by junior players, would lead to monopoly and subsequently compromise product and service quality. In the past, fierce competition was a thing for big companies scrambling for a sizeable market share. It mainly involved product oriented companies. Service industry operated like a shaved sheep that has nothing to worry of when approaching a sliding ground. Today, the wave of quality products and services continue to awaken these companies that have so long enjoyed the royal nap for many years.

Process Design

...

Within India, a large number of people marry through the arrangement made by their parents. An arranged marriage is done when the family makes choices about the spouse of a family member. These choices are normally done by the father or the male head of the family. A couple gets together “according to their family’s wishes, and the focus is on accepting and adjusting to partners after marriage,” (Myers, Madathil, and Tingle, 187). In other words, in an arranged marriage, romantic love and affection are not prerequisites for a couple to marry – love and affection are instead expected ...

Introduction

The employment of various members of staff is a crucial role in Sports Centre Organizations. Essentially, every sports organization has to create a match between the employees, workforce and career paths, to ensure effective utilization of workforce potential as well as cost effective recruitment process. The Human Resource Management provides a clear forecast of the future needs of the sports organization to ensure it has the required human resources to implement its objectives (Chernushenko, 2001). HRM is managed and regulated by the human resource manager, and aims to maximize the productivity of any organization by optimizing the effectiveness of ...

The USA had several ups and downs during their history. Huge economic catastrophes like the Great Depression in 1929 or the Crisis of 2008 increased levels of poverty. The situation stabilized a little during last years, but still does not look too good. The story of Sue Christian described in the Monica Potts's essay support this opinion. The author wrote about the wife and mother of two children from the Owsley County – one of the poorest counties in the USA. Sue lost her job in the data entry company and went through hard times when she decided to get ...

Cheesecake Factory is a casual restaurant business company. It operates more than 200 restaurants under several brand names. The restaurants are primarily located in the United States. The company also operates a bakery that produces desserts for its own restaurants and third-party customers. Cheesecake Factory is one of the leaders in its industry. A ratio comparison analysis that involved Cheesecake Factory and two of its competitors showed that the company has the highest profitability, solvency, efficiency and market prospect ratios. The competitors used for comparison analysis were BJ’s Restaurant and Bravo/Brio Restaurant Group. Cheesecake Factory profitability was measured ...

Ethical problem

Stacy (2012) reviewed a case study of an irreversible case of pneumococcal pneumonia who had become mechanical ventilator support dependent. The male patient had decided to be removed from the ventilator and allowed to die with full knowledge of his irreversible condition and the eventual death that will come upon him after all life-maintaining support were removed. Although the family did not agree on the removal of the life-support treatment, they acceded to the wish of their father and approved the gradual removal of the ventilator referred to as terminal weaning. This case, unlike most controversial cases that leads ...

Two key issues emerge from the film, Do the Right Thing - race relations and the use of neighborhoods in cinema. Young, in her book entitled Fear of the Dark, explains how race and racism are often heavily highlighted in movies. It is as if Hollywood draws breath from them. Mennel in her work, Cities and Cinema, she observes that the use of cities and neighborhoods is provides powerful excitement to scripts. Even if the movies themselves are potent in dazzling viewers, the cities and neighborhoods that are used give a unique feel and realism. This paper discusses the ...

The Concept of Professional Motivation

Professional motivation is a concept that is at the heart of organizational productivity. Kearney-Nunnery (146) finds that motivation is the expression of the internal and external factors within the person and the work environment in which the individual works that elicit certain responses when people are faced with various situations. This would imply that when these factors within the individual and the environment have a negative connotation, the most expected reaction when the individual is faced with a situation is negative. This is because motivation entails the elements that influence behavior, some of which include needs and drives. However, ...

Diagram

4.

How Bipedalism Influenced the Evolution of Homins Adaptable Strategies

The evolutionary feature attributed to bipedalism spurred greater role in the evolution of the Homins to its current lifestyle. This evolution could be traced way back from the Australopithecus to the modern human beings. In addition, the evolution in given specie was determined by the inherent features that such species had towards the evolution process. Thus, human beings evolved from Australopithecus to its current form and stature due to the inherent features associated within this group. As Homins, human beings shared certain similarities with members of this group, who include apes and chimpanzees. Therefore, the current stature of ...

Introduction

Sobeys has been at the forefront in supplying quality and fresh food to mots Canadian households for over 100 years. This implies that the company was incepted over 100 years ago, and has continued to be in the market for this period of time. With such sustained operation come hidden implications attributed to growth of the company. While this company has strived to attain its apical destination in the supply of fresh and quality groceries to the Canadian population, its presence in the market has been the preeminence to its success and manifestation as a leading supplier of these ...

There are two basic things a sales manager should do, work together with a salesperson to help him to close a deal or talk to customers to close a potential deal. The sales manager should have information about the market where he wants to develop and increase sales . The sales manager uses the Buying Power Index to help to distribute the resources and efforts considering the size and importance of each market to the strategy of the sales team. The sales managers divide the work field into ten market segments: Columbia, Jasper, Newton, Kansas City (Mo), Independence, Lee, Johnson, ...

Report about Airbnb

Airbnb is one of the companies offering the private accommodation rental services. Folger (2016) reports that this service offers a platform through people with accommodation space that can be rented out and people looking for accommodation can meet. The people with accommodation to rent out start by listing the availability of the rental space on the website of Airbnb. The Airbnb does not levy any charges for the owners of the rental space who publish the availability of space on the company’s website. In addition to including a description of the space to be rented, the owners are ...

Abstract

Products are manufactured with the purpose of selling them to make a profit. To sell a given product, one has to market it. For one to sell the product, they need to have a good understanding of their target market. The person has to understand the behavior of the consumers, what they like and how to segment this market to have greater control over operations. In my case, the product of choice is mobile phones. Understanding the market is a core concept that every business relies on for the success of its product in a given market. This concept ...

(Tutor/Professor) (City, State)

Destruction of the national front

‘Destruction of the national front’ by Eddie Chambers is one of the artworks currently found in Tate Modern. It is essential to note that the artwork is in form of a painting, which has stood the test of time to be regarded as one of the most iconic pieces of art. A lot has been written about this piece of art. It is fundamental to note that this painting was made by a black man in reference to the national front, which was a political party affiliated to the whites. Strictly speaking, this art is a ...

Abstract

The purpose of this paper is to critically appraise and evaluate whether the directors are abusing their powers and privileges based on existing laws. The study will also show whether the key duties imposed on directors by statutes as interpreted by the judiciary are being fulfilled. The article gives a detailed analysis of the duties of directors and determines the instances when they had exceeded the authority granted to them by the company, laws and statutes. Directors exercise potentially a broad range of powers in managing the company business and there are instances when they may be held personally ...

Annie Dillard’s “An American Childhood” is the author’s memoir of her growing up in Pittsburg. The excerpt under consideration dwells on the mother of the family. Dillard relates about some specific features of her mother’s character and on peculiar ways through which Mother would express herself. Dillard gives numerous examples illustrating her mother’s extraordinary ability to call in question everything around, puzzle people she encountered, check all the things she learnt and used. Mother could play a scene in front of some lovers in the park making them quarrel, or she could cheat in cards ...

Introduction

Each domain of engineering caters to a specific segment of society and tends to build the engineered products that yield towards overall welfare of the society. The relevance of each category of engineering and its connection with the general likings of a person, are the two main factors which decide how a particular stream of engineering has to be chosen as an academic discipline. For example, those science stream students who have inclination towards new gadgets choose Electronics Engineering as their major. Similarly, students who have craze towards Gizmos and design of automobiles often strive for Mechanical Engineering. So, ...

Satire is used in literature, and employs the use of vices, abuses and even ridicule to criticize individuals or a group of individuals. Wilde in his works used satire to put across his works to the audience. Wilde used satire to capture the state of social institutions that he so much portrayed in his plays. For instance, Wildes’ satire to marriage makes his audiences more serious about marriage, as he depicts marriage as a social institution for adventure. When the audience feels criticized, they shun away from the criticized virtues.in this way, Wildes’ plays gained popularity, as well as ...

The prospect of there being human rights that have to be enforced by governments has been discussed and elaborated by various scholars, researchers and opinion leaders for many years. Human rights have always remained to be quite important if not dominant instruments that have been used by the society members when it comes to attaining social justice. Leading thinkers like Karl Marx and Richard Ford have offered their views that portray both the contradictory and similar ideas concerning their perceptions regarding the role and place of human rights in the society. Views expressed by the two distinguished individuals only ...

Proposal: Viability and effectiveness of purchasing cars for the Sales Staffs, who are engaged on active field work.

Introduction to this Initiative Every organization has a mandate to deliver its objective based on its set parameters. Either, these objectives could be effectively met when certain manifestations are achieved, and within a designated timeframe. Key decisions have direct impacts on the overall well-being of an organization, and this determines how well things are achieved at the organizational front. While referring to an initiative to buy cars to the sales staffs, a great deal of feasibility consideration has to be considered. One such parameter is the cost benefit analysis associated with move, which is expected to attract more operational ...

Cause of Accident

The collision of two Boeing 747s i.e. KLM Flight 4805 (KLM) and Pan Am Flight 1736 (Pan Am) at Los Rodeos Airport in the 27th of March 1977, was a consequence of a series bad judgments and poor luck. The terrorist bombing of a passenger terminal at Las Palmas Airport led to closure of the airport, and the diversion of considerable traffic to Los Rodeos (Tenerife) Airport with inadequate capacity (notably parking and staff). The congestion led to the routine back taxing, which put the two aircrafts on the runway. Other important causal factors include:

Poor visibility

The rapid deterioration of ...

Summary and Outline for Business Proposal

The Heritage Sandwich Co. is a well known for its premium sandwiches made of finest local ingredients and best local bread. The proposal consists the business plan of the company that presents its business and financial overview. Along with that, it offers the future business perspective of the company. The proposal consists of an analysis for forecasting the future growth opportunities (Freed, Romano & Freed, 2011). The proposal does not contain any risk analysis that presents the uncertainties that may occur in the future while carrying on its operations.

Purpose of the proposal

The purpose of the proposal is to present the business prospect ...

Factors driving the already witnessed demand for airline travel can be attributed to the sum of two different kinds of demand growths: First is the underlying demand increase, which naturally occurs with time even at present real-price rates and is propelled by individual factors external to the industry (Bieger, 2011). Such growths are propelled by major factors such as increases in consumer’s disposable income, trade, population and changes in consumer taste and preferences. Second is the induced demand growth which arises whenever airlines decide to raise the capacity of the markets well above the underlying demand growth (Bieger, ...

English

I. Introduction Many countries worldwide vary in their rates of educated joblessness or underemployment. Some have increasing rates of underemployment and unemployment among college graduates while others have recurrent records for having so. Various causes and effects showcase why college graduates end up without jobs or do not land on jobs in line with their chosen career path are also many to enumerate and elaborate. For instance, although private companies and government agencies contribute to providing jobs for those who earned college degrees, there are many reasons why educated unemployed and underemployed individuals still are many. Hence, the biggest ...

Introduction

The Falkland War of 1982 was an undeclared war between the United Kingdom and Argentina and lasted for about ten weeks. The main reason for the fighting was because of two islands under British control that the Argentines insisted were supposed to be theirs since they were located only 300 miles from their coast (Ashton, 2018, 1). These islands were South Sandwich and the Falkland Islands. In response to the above prompt, the essay will look at the war in detail, both from the military perspective and diplomatically, to uncover why the war broke out and the liability that ...

VALS lifestyle profiles

After taking the survey, I found my primary lifestyle profile is an experiencer. An experience is an individual with high energy levels and takes on into a new challenge with vigor. Additionally, I am motivated by the need to express myself. As such and experiencer consuming patterns are impulsive with the need to possess a product appearing as soon as they identify it, and without prior consideration of its purchase. This habit is explained by their need to quench rapidly their curiosity of the product in question, and to satisfy their experimental nature. An experimenter/ experience is bored easily with a prospect ...

Introduction

K-12 school system is the most common education model in America developed in 1852. The system begins at kindergarten level to grade twelve. Within the educational structure, as the child develops, he/she is exposed to different forms of educative activities that shape his/her understanding of basic concepts depending on the level. As a matter of fact, the program includes numerous stages through which the student is transformed from childhood, as he/she develops to grade 12 (Kirst & Venezia, 2004). The American government stipulated this particular education system as an authentic step and fundamental undertaking in its educational prospects. As a ...

Part A: Your Marketing Plan

Executive summary Business operations are dependent on effective planning. Admittedly, the most fundamental facet is marketing plan. As such, a marketing plan generates an overview of the approach that an organization will inculcate in ensuring brand growth, awareness and sales within the market of operation. Marketing plan necessitates an effective blue print that an organization incorporates towards sustaining profitability, shareholder returns and necessitating returns on the investments made. Accordingly, from the evaluation of AHA beverage company, a marketing plan forms a plausible tool towards the launching its AHA vitamin water. Thus, through the inculcation of the marketing plan, the organization will ...

Abstract

This study analyzes the benefits and challenges of implementing an electronic medical system in both hospital and clinic environments. The overall research problem addressed in this study is determining how to effectively manage and communicate expectations associated with perceived benefits and challenges derived from a new install of an electronic medical record. The purpose of this study is to analyze perceptions associated with both the benefits and challenges derived from installing an electronic medical record system. This problem is relevant to many such as those who ...

Question 1

Enterprise architecture can be described as an approach involving the analysis, planning, and formulation of a strategy coupled with a criterion of execution aimed at improving the performance of a business entity. Advancements and the transformation of businesses enhanced by the availability of gadgets and computers have revolutionized Enterprise Architecture to be not only a tool of performance, but also aid to competitive advantage (Jonkers). The clearance of this business cue extends with respect to the potential of enterprise architects. The need to plan and implement a strategy remains a paramount objective for every business. The significance of planning coupled with execution of new ideas ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

The video was an address to a group of students who were accused of cheating by Professor Richard Quinn of UCF. The address progresses through a confession of shame and regret that Quinn is having to deliver such a lecture to the students he has taught. It is regarding cheating by about one third of the students who did so based on some kind of test bank and succeeded in predicting the possible questions. It is the rather unusually higher grade rate that made Quinn suspicious about the reality of the mid- term examination and he investigates, and finds out that there ...

Introduction

The airline industry mainly focuses on extensive planning, strategy and decision-making towards sustaining profitability and viability in operations. Through the inculcation of plausible operational policies, organizations manage to position themselves within an individual profitable niche. As such, various players within the airline sector inculcate diverse and individualized approach in operations that lead to differentiated outcomes. Thus, Allegiant Air is a performing company within US airline industry that has sustained its operations through specialized approach in operations. As such, the company has incorporated a low-cost approach that is driven by effective policies and performance approach. As a leisure and travel based carrier, its ...

Introduction

The scope of health care is widening every day. Healthcare tasks range from various categories including those tasks that require professional expertise, and those that practitioners may apply their general knowledge. Therefore, for workers in health care environment, their responsibility is of a diverse course. They act on every situation regardless of their professional line, especially when the need arises. This means that health care practitioners have to bear a diverse knowledge of all departmental functions in order to be effective in the work place. In order to determine the actual experience and first hand information about what it entails to ...

“Thinking, fast and slow” by Daniel Kahneman was among the best-selling books of the year 2011. Kahneman is Nobel Memorial Prize winner in Economics for his work in prospect theory in 2002. He and his collaborator, Amos Tversky, one of the cognitive as well as mathematical psychologist from Israel, have revolutionized the way we think about economy in the book. This book has achieved numerous honors and awards such as New York Times’ one of the best books of 2011 and Best Book Award from National Academy of Sciences in 2012.

Kahneman has humbly yet brilliantly and non-technically ...

A small town situated in North Hampshire, United States of America, by the name of Hooksett is soon to become a major tourist destination. This town boasts of sublime scenic beauty as it lies in the fore of the Merrimack River. It comprises of a division of villages, called the CDP, which are inhabited by the majority of its population. This picturesque location is home to around 11,750 people who earn their living in this quiet town by indulging in primary industrial activity of manufacturing. Electrical, textile, sandstone and soil products are the major areas of generating revenue. Owing to ...

In his book information and the Crisis Economy, Herbert I. Schiller contends that the current proliferation of information activities and increasing sophistication of information technology they demand are the result of efforts to control the political, economical, and cultural strains produced by a general crisis in the world market system. This is a review of chapter seven of the book ‘The prospect for democratic communication.’ Schiller opens the chapter by stating that the communication process could serve constructive motives if it could draw the attention of people to the problems they face as well as offering a channel for the presentation ...