Business Article Reviews Samples For Students

Article Abstracts Small Business

Insurance
The Obama’s administration completely buried the report of some people paying more for health care charges. The government waited on Friday afternoon and then dumped the news just late at the end of the week. This paper outlines a detailed article entitled What Obama Won’t Say.
It was reported on 25th February 2014 that a total of eleven million workers who were engaged in small business were likely to pay an extra amount compared to others to cater for their health insurance under the Act of Affordable Care. This was a report conducted and analyzed from the ...

Summary Article 1: People, Planet, Profit: Introducing the B Team

For those unsatisfied with the way that business is being done, a new way, an implied better way known as Plan B, launched by the B team’s 14 inaugural members is commencing. Because of the work of the co-founds of the team, Richard Branson and Jochen Zeitz, as well as other leaders, the author is determined to change values to “prioritize people and planet alongside profit.”

Plan A represents and old guard that pursues short term profit while everything else that is important is not prioritized. The B team members have an impressive roster gathering ...

The debate on the liability of a product from an ethical position is a very controversial issue. Damages related to products are often a dilemma on who should take the responsibility. In the case of Mr. Shabeev, he did not perpetrate the attacks. However, he wrote the code that eventually led to the creation of the said virus. The virus, targeted towards Target Corp customers, caused irreparable damage not just to the company’s financial aspect but also its reputation as a trendsetter. While Mr. Shabeev could claim to have no dealings ion the actual attacks, he is solely responsible for the whole ...

Summary

Trading investment is growing at a faster rate and the market structure is changing fundamentally such that business people have indicated presence of low frequency trading opportunities (Maureen, 2014). The chances to purchase are not limited but buyers are few and this has tempted most investors to look for fatter gains. Consequently, this has created the need for implimenting smarter ideas inorder to survive in the market. In fact, by adopting business strategies which are appropriate for the better frequency in business world, investors can get reasonable gains. Otherwise most investments involve some degree of risks like the ...

Wesemann, Ed. (2012). Creating a Vision for your Firm. Of Counsel, 31(11), 15-16.

The current article “Creating a Vision for your Firm” by Wesemann, 2012 offers a critical analysis and insights on a wider array of issues that organizational personnel, especially leaders and managers should consider in order to enhance the success of their organizations. In fact, the article focusses on strategic planning as a means by which organizations can leverage their success across various contexts. Wesemann, 2012 asserts that “Strategic planning doesn’t have to be the arduous process that many firms (and consultants) make it out to be.” ...

- GE’s main businesses are around the sectors of commercial finance, infrastructure, energy, healthcare and transportation. Healthymagination is an initiative by Jeffery Immelt, the current CEO of GE conglomeration. Innovation and entrepreneurial spirit among managers are the key values that govern the GE culture in the age of healthymagination. Jack Welch had promoted an organizational culture that focused on lean management and productivity, but Immelt is focusing on quick problem solving and entrepreneurial initiatives. “Imagination at work’ is the favorite punch line used by Immelt to drive the business.

As per the culture carved by Immelt, the ...

1.) Bank of America’s Acquisition of Merrill Lynch

This article talks about the serious financial losses that Merrill Lynch incurred in the year 2007 to2008, amounting to $8.4 billion by running its business of subprime mortgages. The subprime mortgages turned out to be high risk as housing prices dropped and subprime securities lost value. In order to augment its losses, Merrill Lynch decided to sell $31 billion worth of subprime securities for pennies on a dollar. However, such management decision was doomed which impelled the company to start merger talks with Bank of America. Bank of America agreed to buy Merrill Lynch for $50.3 billion in stock of $ ...

The article is about movie star Clint Eastwood who damaged the career of Sandra Locke, his former girlfriend. Eastwood did so by securing her a movie development deal with Warner Bros which led to Locke calling off the palimony suit she had filed. Clint Eastwood then further used his influence to block Sandra Locke from directing any films. This led to Sandra Locke not working in any film as a director since signing the deal. This caused a serious harm to her career.

The case highlighted in this article is a classic example of how a party to a contract (first party) may intentionally interfere ...

Gass (2002), in his article ‘The First Linear-Programming Shoppe’, traces the early history of linear programming pertaining to the solution of linear equations, its interrelationship with computing, and its foundation within the federal government. This article focusses mainly on the first linear-programming shoppe, whose research contributions include the successful development, testing and verification of the simplex model. This article is significant given that the results obtained from operational research have greatly revolutionized decision-making, a managerial practice that cuts across all modern entities, including businesses and government operations. However, due to the exceedingly technical nature of its analysis, the article ...

International business refers to cross-border trade between different political jurisdictions. International business can either be carried out by private businesses or the private companies. Since the dawn of the western civilization, nations have been trading with each other to supplement the commodities that were missing in their jurisdictions. The works of neoliberal economist influenced the nature of economic trade between nations. Globalization added to liberalization of the economy. Private business enterprises were allowed to enter the market. International business posed many risks to businesses that were quick to enter the global market without taking the risks into considerations. Cross ...

Article: Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Authors L. de Vries, S. Gensler and Peter S.H. Leeflang in their article emphasize on effectiveness and use of social media in developing relationship with the consumers (Vries et al., 2012). Companies use social media to measure popularity of their brands. Companies create several pages that publicize their brands and inform people about good quality as well as reasonable price of their products. Companies also can encourage people to like its products, posts, comments and videos that companies keep posting on their pages. Huge number of likes, followers, fans and comments show the popularity of the company.

It has ...

Nafta crown Mexico a super power in production. However, some of the developing economies should not follow suit because some of the policies did not work. For instance the application of free trade, which is referred to as neoliberalism in Mexico needs to be scraped out due to the few tariffs. This will give way to better growth and development strategies for the economy. Compared to the nations that did not follow the same economic directions, Nafta was declared a total economic failure. Jobs in the production sector in Mexico increased in number. The only problem was that the jobs could ...

In Bettig and Hall’s article “Ad Creep: The Commercialization of Culture,” the authors discuss the phenomenon of “ad creep,” which is described as “the gradual expansion of advertising into nontraditional spaces such as public playgrounds, school buses, sidewalks, and beaches” (193). In essence, as advertisements become more and more recognizable and rejected by the public, marketers and advertisers must find new ways to incorporate their advertisements into everyday life. As a result, instead of having separate avenues for delivering advertisements (like a commercial in between programmed television), they use strategies like ‘product placement,’ ...

1. Do you think Randy has sufficiently categorized his salespeople for motivational purposes? Why or why not? Is it practicable to provide non-financial incentives to motivate salespeople in each of the four career stage groups?

Categorization of salespeople always involves a trade-off between over-generalization and the practical applicability of these categories for HR strategy development. It is always possible to find additional sub-categories that reflect more precisely the peculiarities of the sales force of a firm or that capture individual needs of the employees. Thus, introducing a separate category for working mothers could help to address the needs of this group in a better way. However, extensive categorization would increase complexity of HR policies and would make it hard to develop and execute an HR strategy in an effective and cost-efficient way. Therefore, the decision of Randy Stuart ...

Empowerment is based on the premises that human beings have the capacity to make choices and live up to their consequences. The forces that are influencing sales and business management have changed significantly compared with the past. The aspect of globalization has made the business market attain a competitive edge (BOONE, 2012). The contemporary philosophy of empowerment has made many established organization create an enabling environment for their workers. Therefore, companies have developed strategies on recruitment of managers with contemporary business skills. Many people have researched and written voluminous journals on the concept of leadership (Levit, 2013). Empowerment forms one ...

The article “Identifying Customer Requirements for location-based Services” by Matthias Möller, Sascha Vukovic, Jonathan Landgrebe aims to explore strategies that can be effectively used in the early development phase of location-based mobile technologies. They define location-based services as those providing location-specific information additionally tailoring it to user characteristics and personal details. Some examples of such services could be car navigation or tourist tour planning (Schiller & Voisard, 2004). This technology can significantly reduce user effort in finding information that is specific to his/her current location and time. Successful implementation of these strategies, according to the authors, could ...

The process that I have been undertaking in writing the two texts is that of assessing the text that the author has with the audience. Rhetoric analysis is the process of analyzing text and getting the point of view of the author and trying to assess the gaps that are found in the text. This process helps the readers understand the subject that is being analyzed even better. It brings out the issues that are missing and, in the process, makes the understanding of the text clearer. This process is important in understanding the text that is under review. ...

The article “Explaining Development and Change in Organizations,” written by Ven and Poole (1995), explains changes within organizations through introducing four basic organization development theories. The authors use those theories to explain why changes in organizations occur, and they identify the circumstances in which those theories are applicable to describe an organization’s change and development. All theories are different and focus on observing different determinants of business development and change. For example, the life-cycle theory focuses on logical and sequenced factors, such as institutional rules or programs, to explain business development while the teleological theory suggests ...

The article, “GIS Solutions for Environmental Management” was very informative. I learned many things about the program itself, as well as the services it offers. The article also taught me about ESRI GIS products, along with how professionals use them to manage the environment. The article also explained environmental problems, and how GIS is used to help aid those problems. Overall, I found the article very stimulating and educational.
According the article, GIS stands for Geographic Information System. The technology that supports it is used to deliver information concerning the environment to the public, as well as environmental ...

CONCLUSION

CONCLUSION
Recent studies have shown that for the past decades, Seminole Industries had its share of success and failures. The company experienced its economic downfall in 2008 after reducing its factory orders from 8% in 2009 to 11% in 2010. With these losses, the company had to step up and take necessary measures to change its organizational structure in order to meet the ever-changing demands of globalization and become more competitive. Although the company was able to develop modern data center facilities to cater to the needs of their clients, it is unfortunate that the company was not ...

A review of Contact Energy Limited: startup history, funding, market growth and failure, operations and globalization of the energy market in New Zealand.

Report

(Revised on 14th April 2014)

CONTACT ENERGY LIMITED

Contact energy limited is an incorporated and a diversified company that generates and sells electricity in New Zealand. The company is one of the biggest electric generators in New Zealand with up to 23% of retail generation as of 2012. Contact started as part of the division of the Electricity Corporation of New Zealand in late 1996 (Ministry of Business, Innovation and Employment, 2). It became publicly listed in the year 1999. ...

Business Process Reengineering at Seminole Industries

A person’s success in life isn't based on his ability to simply change. It is based on his ability to change faster than his competition, customers and business [1]. It is a known fact that many large companies have lost their businesses and have had to shut down owing to the notion that technology would alienate their customers. If we are to take the case of Seminole Industries, the global economic downfall of 2008 had hit the company hard, with reduction in factory orders from 8% in 2009 to 11% in 2010. These trends cannot be considered in an ...

Overview

The wall street journal has over the years been a trusted center for business news and events, and this is a fact that cannot be brushed aside. A number of interesting business events are ever reported by the journal to the extent that insights and future developments are derived. In 2014, WSJ reported about a conflict between the farming industry in the United States and China (Bunge, 1). The gist of the matter was that China had refused the entry of GMO products into their market, stating that it would be injurious to their businesses and by the extent of their economy. ...

Japanese company Toyota Motor Corporation recalled 6.4 million vehicles worldwide in efforts for quality control. It is according to an article from the Wall Street Journal by Hiroyuki Kachi. Twenty seven models were recalled in this big blow to the company’s quality control. This event happened after it was discovered that there were defects in some of the Toyota Models. The defects include problems with the steering wheel, air bags, peddlers, and the engine starters (Kachi). Two vehicles in Japan caught fire due to defects on the airbags. The business strategy of the company to report, and recall ...

The postmodern understanding of advertisement goes beyond the need to select what means of the platform to use. It encourages the use of all manner of methods through which consumers may be reached. Not that firm should be extravagant and use all methods at the same time economically, but that advertisers consider every outlet through which they can reach the consumer. This kind of advertising puts the consumer on the frontline so much so, advertisers will reach out through whatever method is most convenient for a specific market group. This means adverts will be put in print, on television, social ...

Introduction

The City government of Denver Colorado is one of the County governments which have the interest of providing quality services to its subjects. Having a population of over half a million people, the county government of Denver in an effort to improve the quality of its services to its people, migrated to a system management system that is administered by the ALFRESCO Company. The government is responsible for 140 schools, the Denver Airport, libraries, fire stations and many other public amenities. The quality of management and service delivery was poor until mayor John Hickenlooper spearheaded for changes in the IT system within ...

Article Summary

The two largest companies in Telecommunication industry are Mexican telecommunications and television broadcasting. These two companies dominate the Mexico City media industry, therefore, exercising monopoly. It is because of the monopoly powers with the two companies that have resulted to increase in cost of doing business in Mexico. They are have set high prices thus limiting investment, and holding back the penetration of new technologies (Malkin 6).
According to International Telecommunication Union, only 26 percent of the Mexican households have access to the Internet compared to 45 percent in Brazil. The course of the monopoly in the market ...

This video refers to modern art. Its message is that anything can be art if we call it. A man is supposed to be the creator of an artwork, but in this case, a machine is the creator. However, a man made the machine, so there are some dilemmas whether this can be called art or not.

This machine is exhibited in Museum Jean Tinguely and it is his invention.

At first we see an object that looks like a red computer mouse. This machine is an installation made of iron or some other metal. It has cords that pull the system and make the wheels turn. The final part is the canvas. There is ...

Article: Sommerville, I. (2011). System documentation
One of the most important aspects of developing software systems includes documentation. This is a phase that is overlooked in the software development lifecycle. This is because of the fact that it is not part of the working system. The different stages of the software lifecycle development will depend on proper documentation for these stages to be understood. There is a need to ensure that the procedures and the processes of documenting the system are clearly understood in the design of the project. This will ensure that the software that has been developed will ...

(Name of Author)
There has been a lot of controversy surrounding the balance of trade deficit in bilateral trade between the United States and the People’s Republic of China. Many American analysts, including Lou Dobbs, argue have increasingly argued that the trade between the USA and China only serves to benefit China more than the American people. There is consensus that there has been significant growth in trade between two countries. China is currently the third largest trading partner of the United States.
China is also the 3rd largest destination for exports from the US. Figures for ...

Question 1

Amazon has the benefit of eliminating overhead as well as carrying hefty quantities of inventory because it usually orders these books from it distributors. The company has grown to emerge as one of the largest retailing online companies as well as the largest e-commerce retailer globally. It avails goods such as books, clothing, toys, and electronics at competitive prices. Additionally, Amazon usually spends much of the earned cash in building more satisfying centers in order to accommodate more data and technology offerings. Walmart is among the largest e-commerce retailer on the internet, which provides Amazon with stiff competition. Walmart ...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not find these ...

1. Benefits of Nanotechnology
More than 20 years of nanoscience research finds that the nanotechnology is coming with both expected and unexpected benefits. Nanotechnology is helping to improve in many revolutions, especially in technology and industry sectors. The success of the nanotechnology depends on the fact that the material can be structured in the nanoscale. Using nanotechnology, the materials can be made stronger, lighter, and more durable. The nanotechnology is used in baseball bats, solar panels, motorcycle, luggage, and power tools. The nanotechnology designs the products in nanoscale. The nanotechnology is being implemented in various technologies. Nanotechnology is ...

The article by Joanna MacKay, "Organ Sales Will Save Lives" is an interesting read. In the first section of the article, the author gives interesting figures and explains how a number of patients are dying every day because of renal failure. There is no treatment of renal failure. While there is the dialysis, it is a prolonged and physically taxing procedure. The only cure of a renal failure is a kidney transplant. With the present law scenario where organ selling is illegal, there is indeed huge shortage in supply of kidneys for transplant. The list of patients awaiting a kidney is huge, running in ...

Introduction

Context of the Article
In regards to the use of figures and diagrams, the writer leads the reader to understand everything by use of figures. The figures provide the necessary data and numbers for the reader to make comparisons and also to understand the subject of discussion in a better way. For instance, he uses through which he presents the conceptual framework in cases where the organization has a new venture and, therefore, must strike a balance its operations for successful survival, operations and also to ensure that it has a successful life cycle. The second instance where the writer makes use ...

The increasing popularity of Cloud Services among small, medium and large enterprises has paved way for the increasing number of companies offering cloud services especially those related to customer relationship management. This has been proven to be beneficial for these companies since they are able to do away with the purchase of necessary hardware and software needed to put up such information systems plus the required maintenance. With CRM Cloud Services, these would not be needed while the software can just be customized to attune to the needs of the organization.
As of December 31, 2013, Salesforce.com dominates ...

Sarbanes-Oxley Act is an act by the United States congress in 2002 aim at protecting investors through corporate disclosures accuracy and reliability. It mandated strict reforms aimed at improving financial disclosures and possibly prevent accounting fraud. The scandals of early 2000s such as Tycoon, WorldCom and Enron predicated the enacted of SOX. These scandals shook investor confidence, and an overhaul of regulatory standards was required. The SOX Act outlined rules as well as enforcement policies, which amended or supplemented existing legislation. There are two key provisions of the 2002 Sarbanes-Oxley Act which are section 302 and section 404. Section ...

The implementation of a new system to replace an old system is not always the answer to an organization’s inefficient business operations. However, there have been several instances where migration from old legacy systems to ERP systems proved to be beneficial to companies. Summer Electric Light can be considered as one of the future beneficiaries of an ERP system if the development is studied and implemented properly.
In terms of operational efficiency, the new ERP system can improve this a lot. In the old legacy system, two systems have to be used and the data from these two different ...

On January 7, 2014 was broadcasted the documentary film of Frontline “Catch a trader” which investigates the problem of insider trading. In the film are included interviews with FBI agents and journalists about the results of their ten years long investigation of SAC Capital advisors L.P. who realized huge profits. It was founded by Steven A. Cohen in 1992. The Firm employed about thousand people, and had many offices around the world. Steven A. Cohen was a legend in Wall Street. The Firm developed successful investment strategies for their clients based on reliable information. Turney Duff, a former trader in Galleon Group, ...

Hallstead, Ted and Cobb, Clifford, “The Need for New Measurements of Progress,” in Mander, J., & Goldsmith, E. (1996). The case against the global economy: And for a turn toward the local. San Francisco: Sierra Club Books.
Short synopsis of the article: The authors seek to discover why people and politicians are still focused on the obsolete economic measurement, GDP. Beginning by discussing the economic boom of the 1990s, Hallstead and Clifford explain that while Allen Greenspan was assuring the media that the economy was in great shape many Americans were wondering why they were working longer hours with seemingly ...

Apple Company has realized the fact that tablets are the new driver of its growth in the current market patterns. The company noted that tablets have become the second largest income source by injecting close to 26 billion dollars in 2013. Hence, the company has moved on to devise concrete marketing approaches to ensure that the tablet would become a stronger revenue contributor for the organization. The majority of technology companies have put more emphasis on smart phones rather than on tablets. This situation has led to a decline in the overall prices of tablets and hence this is a threat for ...

Article summary

The article title is “Microeconomics: Factors of Consumer Decision-Making” by Marc Davis. The article focuses on the choices consumer make before deciding on buying a product or service. Most economists agree that price is the major factor that affects consumer’s decision-making process, but Davis argues that price might not be the only deciding factor. In addition, economics argue that all factors remaining constant, the price of a product is inversely proportional to its demand. Davis focused on the opportunity cost and elasticity as other factors that influence consumer choice and demand for goods or services. Price changes, and demand for a ...

Article Review: Elasticity

Elasticity refers to the degree in which supply or demand curves reacts to fluctuations in prices. Elasticity displays differences in commodities as some are more essential to consumers than others. Necessities are more unresponsive to alterations in prices owing to the fact that people will continue to purchase them no matter the changes in prices. Contrariwise, a price increase in a less necessary good or service deters more consumers hence lesser demand since the opportunity cost of buying that product becomes high. Slight changes in prices of highly elastic products cause a sharp change in the demand and supply of the commodity. ...

Jaarat (15) says that human resource is a vital entity in every business entity since it controls and directs other resources. The accounting department recognizes the human resource as an important asset in stating the financial position. Whenever there is, a lack of measurement in the use of the financial resource, the human resource in the company is accountable. According to Jaarat (15), a model for measuring and recognizing human resource in the statement of financial position can better the organization.
Jaarat (16) confirms that human resource is the most expensive resource in every business entity. This resource applies directly through ...

Business

The consumer behavior and the placement of goods at the stores are the key elements which increase the sales and the revenue of any business. The current article explains different tactics to develop or enhance the attitude of the buyers or consumers towards purchasing of goods. Customers or the consumers react in different ways at the shopping malls or stores. Most of the consumers are the price sensitive consumers. Similarly, there are a large number of customers who prefer the quality of the product. Therefore, according to the article, it is very important to understand the trend of the customers ...

The article by Ameriprise financial institute states that the goal of any investor is to minimize losses and maximize profits. It further states that investment and business management involves various risks that may occur from time to time. However, the article does not mention the types of risks that may occur in the course of business. Furthermore, it states that individuals should save enough income for their retirement benefits, mortgages and funds to cater for their health at old age. Ominously, it fails to elucidate health insurance that is known to be the most important constituent of the business ...

Caffeine has been a favorite go-to substance of people who suffer from lethargy when waking up in the morning or staying late at night for work. In the article Caffeine Use Disorder: Widespread Health Problems that Needs More Attention the American University (2014) provides a logical argument on the negative side effects of caffeine. The institution also gives a fair warning to people that these effects can lead to very serious disorders if not addressed accordingly.
Several studies have reported the positive benefits of caffeine. Manufacturers have capitalized on the antioxidant properties (Ziaedini, Jafari and Zakeri, 2010) of the substance to ...

Delays at S.B.A. Harm Program for Women
According to a government survey in 2007, the disarray of miscommunication inside the Small Business Administration considerably delayed some federal grants to women’s business centers, which annually help very many women to start up self-owned enterprises (Olson, 2007). In this article published on the New York Times, the author indicates that the lag in the agency’s delivery of federal funds forced part of the 98 women’s business centers to send their staff packing. Giving data from the audit by the S.B.A. inspector general’s office, the article indicates that ...

Why MBA Programs Don’t Produce Leaders appeared in the Forbes online e-zine in October of 2011. Throughout the article, the author details his opinion of how business schools fail to produce leaders who can be effective in real world business situations. Master’s in Business Administration degrees comprises one fourth of the total number of master’s degrees being awarded each year. With such a high number of attendees compared to other master’s degree programs, students obviously seem to believe that they are gaining the skills that they need to be effective managers and leaders of today’s ...

A summary

The report “A Bigger World: A Special Report on Globalization” offers a substantive review on various issues aligned with globalization. In fact, the report offers substantive insights on the economic implications of globalization. Worth noting is the fact that in the past globalization had a different meaning, whereby it was often used to mean expansion of business from the developed nations to the less developed ones. However, things have taken another turn in the recent past whereby, the emerging economies have evolved into equal competitors with the developed nations. As result, economies from both developed and less developed nations are transacting ...

The relevant stakeholders described in the articles is composed of the corporations such as Newmont Mining and the other companies involved in the mining operations. However, the most affected and considerably the important stakeholders in the case are the residents of the communities near the Yanacocha mine, and town of Choropampa. Peru’s mining history was shrouded with allegations of environmental negligence due to the issues of mercury spill that affected the nearby areas of Newmont mining site. What makes the corporations involved as stakeholders is that the company has the highest business interest in the issue given that ...

The article, A Student's Guide to Start Ups, discusses in detail the dilemma graduating students face. The dilemma stems from the choice these graduates have; they can either start their own business, or go work for some company. The article states that startups rose in popularity during the 90's, but the popularity levels decreased during the early 2000's. However, during the 90's, most people wanted to work for startups, a situation that is quite different now. Today, people want to begin their own startups. The article further states that graduating students do not have something to fall back on once ...

In any business, the major battleground is financial accounting, and there is no government or industry regulation that can prevent unethical ways that people use in dishonestly reporting given financial information (Duska, 2007). For example, there are certain accounting practices that are illegal like misinterpretation of figures and expenses on a company’s financial statement. However, some legal accounting practices are unethical (for example, influencing financial results by shifting expenses unjustifiably).
Arthur Andersen LLP is a good example of a company that violated accounting ethics. This accounting firm would have become one of the largest firms in the USA because it ...

Introduction

Supply chain management is a term that is very common in many businesses enterprises. It is a term that has been subjected to a variety of definition but in its simplest form, supply chain management is a management philosophy whereby manufacturers or service providers utilize various integration and partnership efforts with suppliers to reduce the cost and improve quality and delivery timing. Terms such as integrated logistics, supplier integration, integrated purchasing strategy, supply chain management, value chain management, Just-In –Time (JIT) logistics, supply chain synchronization and lean production are some terms that are often mentioned alongside supply chain management. These terms usually represent ...

Summary of Main Points

The article entitled “How to get paid twice for everything you do, part 2: Value appropriating innovations” written by Roos (2011) presented main points that focus on business model innovations. The model is more comprehensively evaluated in terms of finding out how business practitioners could create value from determined ways of innovation. As such, the business model was apparently examined through the identified four observable platform choices, to wit: device-centric, service-centric, telco-centric, and aggregate-centric . Concurrently, the author further expounded on the constituent parts of traditional business models; in conjunction with the reported business-ecosystem view of the world.
Roos ( ...

Forrest, A. A. (1993). View from outside the wale: The treatment of women and unions in industrial relations. In Women challenging unions: feminism, democracy and militancy. Linda Briskin and Patricia McDermott, eds. Toronto, ON: University of Toronto Press.
This chapter explains how industrial relations as a female discipline suppressed women activism to almost invisible levels. Without doubt, this chapter delves on issues of gender, labor, work, and changes that have occurred in both academic cycles and policy in that period. The authors successfully make women activism visible while giving a brief history of involvement of women in unions. Unsuccessful visibility ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

“Carers’ experiences of being exposed to challenging behaviour in services for autism spectrum disorders”: An Article Review

Challenging behavior is a common activity that can be encountered in our daily lifestyle. Its definition takes account of behaviors that are abnormal in reference with cultural or traditional practices; and its potency can put other people to harm. Behavior under this category leads a person to be restricted from communal facilities.
This paper would review the article entitled Carers’ experiences of being exposed to challenging behavior in services for autism spectrum disorders. In order to give final thoughts about the article, this review will include the definition of the article’s problem, purpose and research question. It would also ...

What is the Story about?

The new marketing story is about that marketing strategy employed by a single firm, Apple Inc. The new in the article does not center on the wider implications of the telecommunications market even though there are mentions of other market players within the industry. The company is launching a new product into the market; the iPhone 6 ready to be sold to any willing buyers in the market. As part of the marketing campaign adopted by the company, the company is lowering prices for the consumers who buy the old iPhone 5S device online to help finish current stock that the ...

Article Review: Free Beer Always Tastes Great

The article by John Greathouse (WSJ, 2014) discusses the ways of developing a successful freemium business model, which becomes increasingly popular among on-line service providers, and on-line startups in particular. Greathouse argues that many entrepreneurs who enter the online market frequently employ this model, but mostly fail to implement it properly. They fail to provide coherent information to their clients about the proportion and difference between free and paid services, or completely miss the appropriate timing for communicating these aspects. To avoid this problem, Greathouse suggests four simple yet effective ways: communicating early, upselling logically, offer temporarily free services, and ...