Market needs
All marketing efforts should be based on underlying consumer needs. Fast food meets a market need for a quick and convenient way to get breakfast on the way to work, or a snack during short lunch break (Kotler & Keller, 2007). According to market analysis, most customers drive to restaurants which require offering a drive-up window for their convenience. Dunkin’ Donuts has positioned itself as a quick stopover for customers to have great beverages and snacks. There is a growing trend of people adopting healthier lifestyle by avoiding high sugar or calorie foods. Dunkin Donuts should consider offering healthy foods ...