Individual Questions for Case Analysis
Activision was one of the leaders in content development and publisher of interactive software for various game platforms. It had generated $1510 million revenue in the year 2007 with record increase in net income by 115%. Company’s success lies in the creating sequels.
Vivendi Games was one of the diversified groups of companies in the entertainment industry. It acquired two video game developer companies mainly Sierra and Blizzard in the year 1998. Blizzard was known for its subscription based business model. This case is based on the merger of Activision and Blizzard which created a unique competitive Continue reading...