Management has four main functions, controlling, leading, organizing and planning. Each of these functions has main characteristics within the firm. Effective and efficient management leads to the attainment of company objectives and depend on the following functions.
Planning is the core pillar of management. Planning is the process where the management evaluates the position of the company, where it is now and where it will be in future; this is the strategy selection on how to achieve goals and objectives of the company (Buzzle, 2013). Planning is continuous process due to unpredictable crisis from external environment and involves strategic